Customer Engagement Manager

Credit Genie is a mobile-first financial wellness platform designed to help individuals take control of their financial future. We leverage artificial intelligence to provide personalized insights and are building a financial ecosystem by offering tools and services that provide instant access to cash, and building credit. Our goal is to empower every customer to achieve long-term financial stability.

Founded in 2019 by Ed Harycki, former Swift Capital Founder (acquired by PayPal 2018). Backed by Khosla Ventures and led by industry pioneers from companies such as; PayPal, Square, and Cash App, we are well positioned to build the future of inclusive finance through cutting-edge technology and customer-centric solutions.

Overview

As a Customer Engagement Manager, you will be responsible for designing and executing customer engagement strategies that drive user acquisition, retention, and overall satisfaction. You will work closely with cross-functional teams including product, marketing, and analytics to deliver personalized and impactful communications through industry-leading tools like Braze and Iterable.

What You'll Do

• Strategy Development & Execution:

  • Design and implement customer engagement programs tailored to mobile app users.

  • Develop a deep understanding of customer behaviors and leverage insights to create targeted campaigns.

  • Work in a data-driven manner, continuously testing, iterating, and optimizing engagement initiatives.

• Campaign Management:

  • Lead end-to-end campaign planning, including audience segmentation, messaging, and multi-channel deployment.

  • Utilize Braze, Iterable, and other relevant tools to automate and personalize customer journeys.

  • Collaborate with creative teams to ensure high-quality content and messaging consistency across channels.

• Cross-Functional Collaboration:

  • Partner with product, marketing, and analytics teams to align customer engagement strategies with overall business objectives.

  • Provide actionable insights from customer interactions to influence product improvements.

  • Work in a dynamic, startup environment, taking initiative and ownership of projects from conception to execution.

• Performance Analysis & Reporting:

  • Track and analyze campaign performance using key metrics (e.g., engagement rates, conversion rates, and customer lifetime value).

  • Generate detailed reports and present findings to stakeholders, recommending strategies for ongoing improvement.

  • Monitor industry trends and best practices to keep the company at the forefront of customer engagement innovation.

Requirements

• 3+ years in customer engagement, digital marketing, or a related field, ideally within a mobile app or tech startup environment.

• Proven experience managing customer engagement platforms such as Braze, Iterable, or similar tools.

• Demonstrated success in developing and executing data-driven engagement strategies.

• Strong analytical skills with the ability to interpret data and generate actionable insights.

• Excellent written and verbal communication skills.

• Highly motivated with a proactive, ownership mindset and a willingness to take initiative in a fast-paced, evolving environment.

• Ability to manage multiple projects simultaneously and work effectively both independently and in a collaborative team setting.

• Comfort working in a startup environment, with the agility to adapt and thrive amidst change.

Nice to Have

• Experience working with products related to lending, credit cards, payments, or other financial services.

• Strong experience with A/B testing and split testing methodologies.

• Familiarity with mobile app ecosystems and financial technology.

Benefits and Perks

Our goal is to provide a comprehensive offering of benefits and perks that promote better financial, mental, and physical wellness.

We believe working alongside each other is the best way to build a great product and company culture. While the expectation is to spend most of our time in office, we want to allow flexibility to employees when needed. Our goal is to provide an office environment for everyone that is inclusive and fosters collaboration while allowing for deep focus and productivity. We understand that life happens and there are circumstances that require flexibility. We want to support everyone in those moments and allow employees to operate outside of the office when needed. We are committed to ensuring that everyone is able to balance both their personal and professional responsibilities.

Here are some highlights of our benefits and perks offerings, feel free to ask your recruiting partner for more details on our comprehensive offering for employees.

• 100% company-paid medical, dental, and vision coverage for you and your dependents on your first day of employment. 

• 401(k) with a 2.5% match and immediate vesting 

• Meal program for breakfast, lunch, and dinner

• Monthly fitness reimbursement up to $100

• Life and accidental insurance

• Flexible PTO

Your actual level and base salary will be determined on a case-by-case basis and may vary based on the following considerations: job-related knowledge and skills, education, and experience. Base salary is just one part of your total compensation and rewards package at Credit Genie. You may also be eligible to participate in the bonus and equity programs. You will also have access to comprehensive medical, vision, and dental coverage, a 401(k) retirement plan with company match, short & long term disability insurance, life insurance, and flexible PTO along with many other benefits and perks.

Credit Genie is a proud Equal Opportunity Employer where we welcome and celebrate differences. We are committed to providing a workspace that is safe and inclusive, where everyone feels supported, connected, and inspired to do their best work. If you require any accommodations to participate in our recruitment process, please inform us of your needs when we contact you to schedule an interview.