Marketing at TRACTIAN:
The Marketing team at Tractian crafts the narrative, defines messaging and positioning, and translates our groundbreaking products and features into tangible customer benefits. Our cross-functional team, spanning Product Marketing, Customer Experience, Growth, Branding, and Events, is dedicated to acquiring new customers and possesses a deep understanding of the business. We collaborate closely with many teams to elucidate how we can help our clients reach their full potential.
What you'll do
The Customer Enablement Specialist ensures that our customers fully leverage the power of Tractian technology. Our mission is to provide world-class training, technical resources, and scalable education to drive product adoption and long-term engagement. We work cross-functionally with Customer Success, Product, and Marketing teams to enhance the customer journey, enabling users to extract maximum value from our solutions.
Responsibilities
- Develop and execute scalable customer education initiatives, including training programs, webinars, and interactive learning modules.
- Create and maintain a comprehensive knowledge base, technical documentation, and self-service content to improve customer experience.
- Collaborate with the Customer Success team to identify common challenges and proactively address them through enablement resources.
- Design engaging onboarding experiences that accelerate customer time-to-value and improve retention.
- Work closely with Product and Marketing teams to develop customer-facing materials that simplify complex technical concepts.
- Conduct regular customer training sessions, including live demos and on-demand content.
- Gather feedback from customers and Customer Success Managers (CSMs) to refine enablement strategies and content.
- Leverage data and analytics to measure the effectiveness of enablement initiatives and optimize engagement strategies.
Requirements
- Customer-focused mindset with experience in customer training, enablement, or technical content creation.
- Proven experience in B2B SaaS, preferably in a role supporting customer education, onboarding, or engagement.
- Strong ability to translate complex technical concepts into clear, engaging, and easily digestible content.
- Hands-on experience developing knowledge bases, training materials, and scalable customer education programs.
- Familiarity with Learning Management Systems (LMS), video creation tools, and in-app guidance platforms.
- Strong project management skills and ability to lead multiple initiatives in a fast-paced environment.
- Experience analyzing customer behavior data to refine and improve training and enablement strategies.
- Excellent communication skills in English, both written and verbal, with the ability to present technical content clearly and effectively.
Bonus Point
- Experience in industrial maintenance, IoT, or industrial technology sectors.
- Background in instructional design or technical writing.
- Familiarity with tools like PostHog, Amplitude, Heap, or similar analytics platforms.
- Public speaking experience, with the ability to conduct training sessions and customer webinars.
- Previous experience working in a Customer Success or Support team.
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What We Do
Tractian is a machine intelligence company that offers industrial monitoring systems. Tractian builds streamlined hardware-software solutions to give maintenance technicians and industrial decision-makers comprehensive oversight of their operations. It is democratizing access to sophisticated real-time monitoring and asset operations tools. Tractian's solutions are used in environments that address a combined total of 5% of global industrial output. The company’s broad market reach is evidenced in its customer base from various industries, such as John Deere, Procter & Gamble, Caterpillar, Goodyear, Carrier, Johnson Controls, and Bimbo, the owner of the brands Little Bites and Thomas Bagels. Tractian's customers see a 6-12x ROI with savings of $6,000 per monitored machine annually on average. In a major milestone and a first for the industry, Tractian launched the AI-Assisted Maintenance category in the industrial sector. In this new paradigm, artificial intelligence identifies machine problems and suggests preventive actions to be taken, giving invaluable insight and support to maintenance professionals. It is important to highlight that the intent of Assisted Maintenance is firmly rooted in augmenting maintenance professionals to provide more assertive diagnosis with human-in-the-loop feedback. Tractian's mission is to elevate this category of workers in a highly impactful way. The Assisted Maintenance category will provide unimaginable support for maintenance professionals. By combining shop floor expertise with our technology, maintainers will be able to anticipate and address issues with unprecedented accuracy and speed
