Blue Nile is seeking a CDP Specialist to support the expansion and adoption of our Customer Data Platform across key marketing and business functions. Sitting at the intersection of marketing technology and customer intelligence, this role partners closely with CRM, Data Engineering, Analytics, and Product teams to activate unified customer data, driving personalization, lifecycle marketing, and measurable business outcomes.
What You'll Do
CDP Operations & Channel Integration
Support the integration of marketing channels into the CDP and manage ad hoc CDP requests and initiatives. Maintain data accuracy, consistency, and compliance within established governance frameworks to ensure a trusted, unified customer view.
Use Case Development & Activation
Partner with marketing and business teams to identify, prioritize, and execute high-impact CDP use cases including audience segmentation, lifecycle automation, and personalization. Drive activation of unified customer profiles across channels to deliver outcomes like increased repeat purchase rate and customer lifetime value.
Cross-Functional Enablement
Translate business needs into technical requirements and ensure alignment across stakeholders. Serve as a connective layer between marketing intent and technical execution, supporting CDP adoption across the organization.
Measurement & Performance
Define KPIs tied to CDP use cases (e.g., personalization lift, conversion, retention). Analyze performance, identify optimization opportunities, and communicate impact clearly to both technical and non-technical stakeholders.
Requirements
· 2–3+ years of experience in data-driven marketing, customer analytics, or marketing technology
· Familiarity with CDPs, CRM systems, and digital marketing channels
· SQL proficiency; comfort with Excel and PowerPoint
· Strong analytical and problem-solving skills with close attention to detail
· Ability to translate data into clear, actionable insights for varied audiences
· Intellectual curiosity, fast learner, and self-motivated collaborator
Benefits
At Blue Nile, many of our roles offer a high-quality, comprehensive benefits package including healthcare, paid time off, retirement planning and opportunities for career advancement. Some offerings are dependent upon the role, employment type, work schedule or location:
- Paid time off
- Medical, Dental, Vision and Prescription Insurance
- 401(k) Retirement Plan with company match
- Flexible spending account
- Health savings account
- Tuition Reimbursement
- Employee discount
- Parental leave
- Life insurance
Base pay is $80,000-$90,000. Final pay rate shall be determined and is based on experience and qualifications.
At this time, Blue Nile will not sponsor a new applicant for employment authorization for this position.
Additional Information: Blue Nile. is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status or any other basis prohibited under applicable federal, state or local law. Blue Nile. will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. #LI-WK1
Skills Required
- 2-3+ years of experience in data-driven marketing, customer analytics, or marketing technology
- Familiarity with CDPs, CRM systems, and digital marketing channels
- SQL proficiency
- Comfort with Excel and PowerPoint
- Strong analytical and problem-solving skills with close attention to detail
- Ability to translate data into clear, actionable insights for varied audiences
- Intellectual curiosity, fast learner, and self-motivated collaborator
What We Do
Blue Nile is the largest online retailer of certified diamonds, engagement rings, and fine jewelry. Our customers come to us for some of the most important moments of their lives. They count on Blue Nile to provide them with the most premium jewelry and the customer experience in the industry. Because of this, technology at Blue Nile is not your average gig. We obsess with our employee experience from start to finish, ensuring an incredible and premium experience every step of the way. Blue Nile technology culture is a learning culture. We seek many voices and perspectives to learn from each other and engineer the best possible solutions. We obsess over measurement, data, security, and automation to allow us to focus our creativity where it counts -- the employee and customer experience. If you're up for uniquely meaningful technology challenges, we'd love to add your voice to the team!
Why Work With Us
Our Technology Teams celebrate achievements and are inspired by success. They are nimble, innovative, and resourceful and make an impact on both the business and each customer’s personal experience. We value hard work, flexibility, and curiosity and collaborate to solve problems, constantly improve, and implement meaningful changes.
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