Job Description:
WE WELCOME REMOTE U.S. BASED CANDIDATES.
The Customer Data Platform (CDP) Manager is part of Merkle's expanding Customer Analytics practice that supports the implementation and drives activation across channels from leading CDP solutions such as Adobe Experience Platform, ActionIQ, Lytics, mParticle, Salesforce C360A and Interaction Studio. The goal of our practice is to help clients rapidly deploy these platforms, maximize the usage, and demonstrate ROI from driving real-time personalization omnichannel orchestration. The CDP Manager reports to VP, Analytics.
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You will have a Bachelor's degree and/or Graduate degree in a related fields
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You will have 5+ years of experience in digital analytics preferably at a digital agency/consulting/martech or adtech organizations
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You will lead client engagements by providing expertise around platforms, data strategy, audience analytics for cross-channel customer engagement, testing, and measurement
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You will guide use case development to improve business KPI based on client goals, CDP functionality, data availability, and organizational readiness
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You will define data taxonomy required to drive use cases based on a detailed understanding of clients online and offline data
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You will conduct audience analyses using data attributes and business knowledge and develop audiences based on testing and targeting strategy
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You will guide omni-channel activation and orchestration of audiences across partners such as Google, Facebook, ESP's, DSP's, ESPs, site and app platforms
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You will partner with project managers to develop a detailed project plan and ensure quality of deliverables, and client expectations
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You will lead analysts and work with other teams at Merkle to conduct the above activities
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You will have experience with execution of digital campaigns in one or many channels including search, display, email, site, and mobile
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You will have experience with CDPs/DMPs preferred
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You have the ability to quickly ramp up on new technologies
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You can summarize important findings/insights and make applicable recommendations
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You can manage client expectations, delivery and provide expertise
The anticipated salary range for this position is $94K-$152K. Salary is based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.
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Location:
USA – Remote – Texas – Central Time
Brand:
Merkle
Time Type:
Full time
Contract Type:
Permanent
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