Customer Data Platform (CDP) Manager

A bit about Health & Happiness

At Health & Happiness (H&H), our vision is focused on premium nutrition and lifetime wellness; to inspire and achieve this vision we bring together seven international brands as we strive to make people around the world healthier and happier. We have established market positions in more than 15 countries in Asia-Pacific, Europe, North America and Oceania with more than 3,400 employees working across the globe. We are excited about our future as we expand these premium, proven and aspirational brands to new markets, greeting consumers in all life stages.

Zesty Paws® specializes in providing premium products that are formulated with one important goal in mind – to keep our loving pets as strong as the bond they share with us. With a company culture rooted in passion, quality, transparency, and innovation, we are committed to making wellness more achievable and enjoyable for the four-legged member of your family. 

Solid Gold was founded in 1974 on the belief that food can support the system at its core for lifelong health. That’s why we are so passionate about supporting the system, not masking problems. Solid Gold takes a holistic approach to gut health because we know that healthy digestion positively impacts both the immune system and overall wellness of pets. We proudly represent our products in specialty pet stores across the US and Canada

What this means for you

The variety of work creates unlimited opportunities to excel across a breadth of disciplines; you will be presented with a wealth of new pathways and opportunities to explore throughout your career. Working with us will be more than just a job; we guarantee a life-changing experience as you step into an environment that moves quickly and presents new challenges daily.

Our success as an organization is directly attributed to the health and happiness of our team. As a new team member, you will be empowered to positively contribute to our high-impact culture and be supported in bringing your whole self to work.

Your role within the team 

Reporting to the Head of DTC, the CDP Manager will play a pivotal role in managing and optimizing our customer data platform to ensure the seamless integration, activation, and utilization of customer data across all digital channels. This role is critical for driving personalized marketing, enhancing customer experiences, and supporting our data-driven decision-making processes.

Duties and responsibilities 

• Oversee the installation, configuration, and maintenance of the CDP ensuring seamless integration with other marketing and data systems.
• Integrate data from multiple sources into the CDP, ensuring data consistency and integrity.
• Develop and execute a comprehensive data strategy to leverage customer data for personalized marketing and improved customer experiences.
• Analyze customer data to drive actionable insights and identify opportunities for enhancing customer engagement and loyalty. Present findings and recommendations to senior management.
• Create and manage customer segments based on behavior, demographics, and other relevant data points.
• Develop personalized marketing campaigns to drive engagement and conversion.
• Collaborate with CRM, Paid Media, and Website CRO teams to lead personalization and implementing multiple CDP projects
• Implement and maintain data governance policies and practices to ensure compliance with data privacy regulations and company standards. Monitor data quality and address any issues promptly.
• Develop and maintain dashboards and reports to track key performance indicators (KPIs) related to customer data and campaign performance. Provide regular updates to stakeholders.

Desired Skills and Experience

• 5+ years of experience managing customer data platforms and driving data-driven marketing strategies,
• Proficiency in CDP tools and technologies,
• Experience with data visualization tools such as Tableau & Power BI,
• In-depth understanding of data privacy regulations (e.g., GDPR, CCPA) and best practices in data governance. Familiarity with digital marketing principles and customer lifecycle management.
• Familiarity with APIs, data warehousing solutions, and ETL processes.
• Proficiency in SQL, data modeling, and data governance practices.

This position will be hybrid in Orlando, FL or remote with up to 15% travel.

At H&H Group, we believe an equitable and inclusive work environment and a diverse, empowered team are key to achieving our mission. We’re not looking for candidates who are “culture fits.” We’re looking for candidates who can expand our culture and challenge business as usual. We strive to foster an environment where all staff can bring their whole selves to work, by their own definition, and we strive to provide all candidates with an equitable and accessible recruitment process.

We provide equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity or expression, veteran status, or genetics. 

In addition to federal law requirements, we comply with applicable state and local laws governing non discrimination in employment in every location in which the company has facilities. 

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

If we can offer accommodations for you in the recruitment process, or if you have feedback on how to make our recruiting more equitable or accessible, please let us know