Customer Communications Journey Lead Manager

Posted 2 Days Ago
Be an Early Applicant
2 Locations
In-Office or Remote
Entry level
Fintech • Software • Financial Services
The Role
Own and improve end-to-end customer communication journeys across products, channels, and experiences. Use customer insight, performance data, segmentation, journey logic, and personalisation to optimise communications. Lead cross-functional delivery, define triggers and sequencing, prioritise improvement roadmaps, and ensure messaging is clear, accessible, compliant, and commercially effective across digital, paid, website, and direct communication touchpoints.
Summary Generated by Built In

Our marketing squads bring together customer insight, data and creative expertise to deliver the right messages to the right audience at the right time.

 

As a Customer Communications Journey Lead Manager, you’ll own the development and continuous improvement of end-to-end customer communication journeys across products, propositions and experiences.

 

You’ll be responsible for ensuring communication journeys are joined up, optimised and effective in delivering strong customer experiences and commercial outcomes.

 

Using customer insight, performance data and communication expertise, you’ll identify opportunities to enhance and optimise journeys, introduce personalisation where it adds value, and continuously improve communications to deliver better customer outcomes and experiences.

 

We are happy to consider flexible working approaches to help you perform at your best.
The working hours (per week) for this role can be between 28 and 35 hours.

 

At Nationwide we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected.

 

For this job you'll spend at least two days per week, or if part time you'll spend 40% of your working time, based at either our Swindon or London office. If your application is successful, your hiring manager will provide further details on how this works. You can also find out more about our approach to hybrid working here. 

 

If we receive a high volume of relevant applications, we may close the advert earlier than the advertised date, so please apply as soon as you can.

Responsibilities

What you’ll be doing

 

You’ll own end-to-end customer communications journeys, mapping how communications work together, closing gaps and introducing new or personalised interactions where they add value. You’ll test, track performance and continually improve the experience.

 

You’ll lead delivery across communications teams and channels, including websites, paid digital and 1:1 communications. You’ll ensure messages are clear, relevant, accessible and consistent across the journey, while improving discoverability through external channels, including AI-powered search.

 

Working with data, platform and delivery teams, you’ll shape journeys that make practical use of available technology. You’ll determine the triggers, timing, sequencing and channels needed to deliver connected, personalised communications.

You’ll turn journey requirements into clear plans and priorities, balancing customer needs, commercial value, risk and delivery constraints. Throughout, you’ll maintain the controls needed to meet compliance and quality standards.

 

About you

 

For this role, we’re looking for:

 

  • Experience designing and improving end-to-end 1:1 communication journeys across multiple direct and digital touchpoints - leveraging 1:1 comms excellence principles to make journeys and execution clear, effective, customer-centred, and compliant
  • Experience using customer insight and performance data to assess existing journeys and identify problems and improvement opportunities
  • Hands-on experience designing journey logic, including customer segments, signals, sequencing and channel mix
  • Experience prioritising and delivering a journey improvement roadmap, balancing customer value, return, risk and feasibility
  • Experience leading cross-functional delivery without direct authority

 

Our customer first behaviours put customers and members at the heart of how we work together. They are the set of behaviours that every colleague needs to display, in every role:

 

  • Feel what customers feel - We step into our customers’ shoes, using their feedback and insights to empathise with them and to understand their needs, so that every decision we make starts and finishes with our customers in mind

  • Say it straight - We are brave in speaking out and saying what we think – we’re honest and direct with good intent, openly sharing diverse perspectives to reach the best conclusions and using language everyone can understand

  • Push for better - We don’t settle for mediocrity, we challenge the status quo, taking responsibility for continuous improvement and personal development

  • Get it done - We prioritise what will have the greatest impact, we are decisive, and we take accountability for delivering brilliant customer outcomes

 

You can strengthen your application by showing how our customer first behaviours resonate with you, and where you may have already demonstrated these.

Qualifications

The extras you’ll get

 

There are all sorts of employee benefits available at Nationwide, including:

 

  • 25 days holiday, pro rata

  • Private medical insurance

  • A highly competitive pension to help you build a strong foundation for retirement

  • Access to an annual performance-related bonus

  • Training and development to help you progress your career

  • A great selection of additional benefits through our salary sacrifice scheme

  • Life assurance to provide peace of mind for you and your loved ones in the event of your death

  • Wellhub – access to a range of free and paid options for health and wellness

  • Up to 2 days of paid volunteering a year

  

Banking – but fairer, more rewarding, and for the good of society

 

We forge our own path at Nationwide.

 

As a mutual, we’re owned by our members - those customers who bank, save or have a mortgage with us. We challenge the financial sector status quo. We don’t see customers as the engine of our own profit. We share our profits with them and put their needs first. Always there when they need us. Supporting them and their lives.

 

If you’re inspired by fairer finances, passionate about making a meaningful impact, and truly care about our customers, you’re one of us.

 

At Nationwide, you are challenged to grow and rewarded for doing so. Valued. Recognised. Inspired to be your best. As a community, we want our working lives to count. As a team, we celebrate what we achieve. As a standard-setter, we work for the good of customers, communities, and broader society.

 

We are purpose-driven. Uncompromisingly customer. Unstoppably Nationwide.

 

What to do next

 

If this role is for you, please click the ‘Apply Now’ button. You’ll need to attach your up-to-date CV and answer a few quick questions for us. 

 

We respond to everyone, so we will be in contact shortly after the closing date to let you know the outcome of your application.

 

Keeping your data and personal information confidential is important to us. To find out more about how we use and process your data, please read our Privacy policy.

 

If you want to find out more about using AI in our recruitment process, please read more here.

 

Disability Confident 

 

We’re not just guided by data, we’re driven by the real experiences of our people. We’re a Disability Confident Level 3 Leader, the highest level. 

 

That’s why we’re constantly evolving our policies and practices to make sure everyone feels genuinely supported, valued, and empowered to champion inclusion. Whatever your needs, we’re here to support you. If you need any additional support throughout your application journey, email our team at Recruitment Support. 

 

Apply safely with Nationwide

 

Recruitment scams can look convincing, so take a moment to check the role is listed on our official careers site and read our guidance on Don’t be conned by a job scam.

 

Interviews for this position are expected to take place from 11th November. We will let you know the outcome of your application shortly after the closing date. If you are shortlisted, we will share further details with you about the interview process. 

Please let us know about any annual leave you have planned during the interview timeframe.

Skills Required

  • Experience designing and improving end-to-end one-to-one communication journeys across direct and digital touchpoints
  • Experience using customer insight and performance data to evaluate journeys and identify improvement opportunities
  • Hands-on experience designing journey logic, including customer segments, signals, sequencing, and channel mix
  • Experience prioritising and delivering a journey improvement roadmap while balancing customer value, return, risk, and feasibility
  • Experience leading cross-functional delivery without direct authority

Nationwide Building Society Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Nationwide Building Society and has not been reviewed or approved by Nationwide Building Society.

  • Healthcare Strength — Private medical insurance is provided to all colleagues, supplemented by broader wellbeing support and external recognition for mental‑health practice. This creates strong healthcare coverage as a core part of the package.
  • Retirement Support — A Group Personal Pension for new starters, with established legacy schemes and life assurance, signals robust retirement provision. The pension framework is presented as competitive within UK financial services.
  • Leave & Time Off Breadth — Annual leave of around 25–30 days (role/tenure dependent) plus buy/sell options provides generous time‑off flexibility. Family leave and wider flexible‑benefits choices further support time away when needed.

Nationwide Building Society Insights

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The Company
HQ: Swindon
12,313 Employees
Year Founded: 1846

What We Do

A good way to bank.

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