Work Schedule
Standard (Mon-Fri)Environmental Conditions
OfficeJob Description
We are seeking a Marketing Audience & Segmentation Specialist to support our global marketing organization by developing, managing, and optimizing customer audiences for activation across digital marketing channels. This role will focus on leveraging our Customer Data Platform (CDP), Adobe Experience Platform (AEP), and related technologies to build scalable audience frameworks that enable personalized customer engagement.
The ideal candidate combines strong analytical and technical skills with an understanding of digital marketing channels, customer journeys, and data-driven targeting. Working within a centralized shared services team, this individual will collaborate closely with marketing, marketing automation, digital merchandising, and demand generation teams to ensure audiences are accurately defined, automated, and activated across multiple channels.
This is a hands-on role responsible for translating business requirements into actionable audience segments that improve marketing effectiveness and customer experience.
Key Responsibilities
- Develop, maintain, and optimize customer audiences and segments using Adobe Experience Platform (AEP), Customer Data Platform (CDP), and related technologies.
- Translate business objectives, campaign requirements, and customer engagement strategies into scalable audience definitions.
- Create and manage reusable audience frameworks, taxonomies, and segmentation standards to support consistent targeting across marketing initiatives.
- Identify opportunities to improve audience precision, personalization, and reach through enhanced segmentation logic and customer insights.
- Support customer lifecycle, behavioral, demographic, firmographic, and intent-based audience development.
- Build and automate audience workflows that support activation across multiple marketing channels, including marketing automation and email campaigns, website personalization and on-site merchandising, and third-party demand generation and advertising platforms.
- Ensure audiences are refreshed, maintained, and synchronized across integrated marketing technologies.
- Validate audience eligibility, data quality, and activation readiness prior to deployment.
- Partner with channel owners to support audience execution and troubleshoot activation issues.
- Maintain audience documentation, business rules, and segmentation standards.
- Ensure audience development aligns with data governance, privacy, and compliance requirements.
- Monitor audience performance and data quality, identifying and resolving issues impacting targeting accuracy.
- Support efforts to improve customer identity resolution, profile completeness, and data enrichment capabilities.
- Partner with marketing automation, digital marketing, demand generation, analytics, and data teams to align audience strategies with business goals.
- Support testing and optimization initiatives by developing audience variants for experimentation and performance measurement.
- Contribute to process improvements that increase efficiency, scalability, and consistency across audience creation and activation workflows.
- Stay informed on CDP capabilities, audience management best practices, and emerging personalization technologies.
- 2–5 years of experience in marketing operations, audience development, customer segmentation, marketing automation, or related digital marketing functions.
- Hands-on experience with Customer Data Platforms (CDPs), Adobe Experience Platform (AEP), marketing automation platforms, or similar audience management technologies.
- Strong understanding of customer segmentation principles and audience targeting methodologies.
- Experience working with customer data, behavioral data, and campaign targeting requirements.
- Strong analytical and problem-solving skills with exceptional attention to detail.
- Ability to manage multiple projects and priorities in a fast-paced environment.
- Experience with Adobe Experience Platform (AEP), Adobe Real-Time CDP, Oracle Eloqua, Salesforce, or related MarTech platforms.
- Understanding of email marketing, website personalization, digital merchandising, paid media, and demand generation channels.
- Familiarity with customer journey orchestration and audience activation workflows.
- Experience working in a global, shared services, or centralized marketing operations environment.
- Basic understanding of privacy regulations and marketing data governance practices.
Skills Required
- 2-5 years experience in marketing operations, audience development, customer segmentation, marketing automation, or related digital marketing functions
- Hands-on experience with Customer Data Platforms (CDPs) and Adobe Experience Platform (AEP) or similar audience management technologies
- Strong understanding of customer segmentation principles and audience targeting methodologies
- Experience working with customer data, behavioral data, and campaign targeting requirements
- Strong analytical and problem-solving skills with exceptional attention to detail
- Ability to manage multiple projects and priorities in a fast-paced environment
- Experience with Adobe Real-Time CDP, Oracle Eloqua, Salesforce, or related MarTech platforms
- Understanding of email marketing, website personalization, digital merchandising, paid media, and demand generation channels
- Familiarity with customer journey orchestration and audience activation workflows
- Experience working in a global, shared services, or centralized marketing operations environment
- Basic understanding of privacy regulations and marketing data governance practices
Thermo Fisher Scientific Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Thermo Fisher Scientific and has not been reviewed or approved by Thermo Fisher Scientific.
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Retirement Support — Retirement programs include a strong company 401(k) match and an employee stock purchase plan that add meaningful long‑term value. Feedback suggests these features stand out among core financial benefits even when base pay feels average.
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Healthcare Strength — Health coverage offers multiple national medical options alongside dental and vision, with company‑paid life and disability coverage. This breadth is considered a solid foundation even if some costs may not be the lowest among peers.
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Parental & Family Support — Paid parental and caregiver leave, backup care, adoption assistance, and specialized family resources are available. Feedback suggests these supports are a notable plus for colleagues managing family and caregiving needs.
Thermo Fisher Scientific Insights
What We Do
Thermo Fisher Scientific Inc. is the world leader in serving science, with annual revenue of approximately $40 billion. Our Mission is to enable our customers to make the world healthier, cleaner and safer. Whether our customers are accelerating life sciences research, solving complex analytical challenges, increasing productivity in their laboratories, improving patient health through diagnostics or the development and manufacture of life-changing therapies, we are here to support them. Our global team delivers an unrivaled combination of innovative technologies, purchasing convenience and pharmaceutical services through our industry-leading brands, including Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific, Unity Lab Services, Patheon and PPD.
Why Work With Us
You will join a company which every colleague has the opportunity to create possibilities, for oneself, for our customers and patients. There is no more exciting place to be than at the forefront of solving problems which help improve lives around the world. As a company, we are committed to supporting your career aspirations and your journey.
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