Job details
Salary: Competitive per annum
Hours: 37.5 per week, Monday to Friday
Location: Flexible working, 2 days a week in our VHQ, Crawley & 1 day in London
Contract: Permanent
Closing Date: 14th July 2026
Virgin Atlantic is a purpose led long haul airline. Committed to protecting the planet, whilst bringing the social and economic benefits of connectivity and trade to the destinations and communities we serve. At Virgin Atlantic, we’re committed to innovation, pioneering change through partnership, and being transparent in our progress.
In a nutshell
As our Consumer Insight Manager, you’ll be the driving force behind Virgin Atlantic’s Masterbrand insights—ensuring every strategic decision is grounded in consumer understanding. Acting as a key bridge to our brand and product teams, you’ll champion a consumer in-first mindset to guide investment decisions and future growth strategies.
You’ll identify what truly matters to travellers, uncover barriers to consideration and purchase, and shape clear, actionable recommendations to enhance the Virgin Atlantic experience. This role will also oversee all insight and research programmes that inform long-term brand, product, and service direction—from bespoke research to brand health tracking, trend analysis, and innovation testing.
By integrating diverse sources of data and insight, you’ll provide a 360° view of the long-haul traveller and the market landscape—delivering intelligence that informs decisions and fuels commercial growth.
Day to day
Design and execute both qualitative (e.g., focus groups, ethnography, IDIs) and quantitative (e.g., surveys, segmentation, conjoint) studies that generate clear, actionable insights.
Select appropriate methodologies tailored to business needs and audience segments.
Communicate insights compellingly and regularly to drive action and inspire stakeholders.
Partner across Customer Experience, Product, and Commercial teams to align on shared insight needs.
Collaborate with Voice of the Customer (VoC) and Marketing Effectiveness to inform and influence the Brand & Marketing strategy.
Manage budgets for ad hoc research and identify knowledge gaps.
Inspire and coach team members, contributing to a high-performing, engaged team culture.
Build trusted relationships across departments through clear communication and collaboration.
Manage relationships with internal teams and agency partners to ensure best-in-class insights and competitive advantage.
Lead the development and embedding of innovative methodologies that strengthen consumer-centric decision-making.
About you
Extensive experience in market research and consumer insight, with strong expertise across both qualitative and quantitative methodologies.
Proven ability to use insight to influence strategy and drive tangible business impact.
Strong stakeholder management skills, with the confidence to influence and inspire at all levels.
Exceptional communication skills—able to distil complex findings into clear, actionable stories .
Strategic thinker with excellent analytical and problem-solving abilities.
Experienced in managing multiple research agencies and budgets.
Adept at prioritising effectively in a fast-paced environment.
Passionate about embedding consumer-centricity and data-driven decision-making across the business.
Our differences make us stronger
Our customers come from all walks of life and so do our colleagues. That’s why we’re proud to be an equal opportunity employer and actively encourage applications from all backgrounds. At Virgin Atlantic, we believe everyone can take on the world - no matter your age, gender, gender identity, gender expression, ethnicity, sexual orientation, disabilities, religion, or beliefs. We celebrate difference and everything that makes our colleagues unique by upholding an inclusive environment in which we can all thrive. So that everyone at Virgin Atlantic can be themselves and know they belong.
To make your journey with us accessible and individual to you, we encourage you to let us know if you’d like a little extra help with your application, or if you have any individual requirements at any stage along your recruitment journey. We are here to support you, so please reach out to our team, ([email protected]) feeling confident that we’ve got your individual considerations covered.
Skills Required
- Extensive experience in market research and consumer insight across qualitative and quantitative methodologies (e.g., focus groups, ethnography, surveys, segmentation, conjoint)
- Proven ability to use insight to influence strategy and deliver measurable business impact
- Strong stakeholder management and ability to influence senior stakeholders
- Exceptional communication skills able to distil complex findings into clear, actionable stories
- Strategic thinking with strong analytical and problem-solving abilities
- Experience managing multiple research agencies and budgets
- Ability to prioritise effectively in a fast-paced environment
- Passion for embedding consumer-centricity and data-driven decision-making across the business
What We Do
Virgin Atlantic first took to the skies in 1984 to shake things up, bringing a sparkle of red, a touch of wit and a passion for flying to the grey world of airlines. We fell in love with creating the best experience in the skies for our customers, and they fell in love with us right back. Since then we’ve become Britain’s second largest carrier, with non-stop transatlantic routes including New York, Orlando, the Caribbean, Delhi and Johannesburg. And thanks to our hugely successful joint venture with Delta, Air France and KLM, we can seamlessly connect our customers to over 350 cities across North America, Europe and the UK. Today, we want to empower everyone to take on the world. The customers we proudly fly and our people who go the extra mile. As we embark on a brand spanking new era of travel, it gives us more opportunities to do things differently and lead the way with fresh ideas. This means becoming more sustainable for our planet and our destinations, and working hard to make travel open to everyone, no matter who you are, who you love or where you go. And of course never, ever, forgetting the small stuff - like the clink of champagne glasses on a special occasion or a cheeky cream tea at 30,000 feet.
