Responsibilities
The Customer Advocacy Manager will be responsible for building, managing and growing customer marketing programs. Reporting to the Head of Customer Advocacy, the ideal candidate should have previous experience in both customer engagement and scaling customer programs in high growth SaaS companies. This is a fantastic opportunity to join a high growth company with a mission to build a better internet.
You will work cross functionally to build customer participation with enterprise customers across many industries and partnering closely with stakeholders in Sales, Customer Success, Marketing, Product, and PR/AR.
The candidate is an individual contributor who will work closely with the global Customer Advocacy team, who are driving all Customer Marketing and Customer Advocacy programs. Success is measured by the ability to drive forward efficiently and at the speed of the business, focused on quantity and quality of content, deep engagement with top accounts, brand equity, and levels/titles of participating customers.
The main responsibilities are:
Customer References:
- Support and fulfill sales 1:1 and RFP requests for customer references
- Manage/track customer references requests via customer marketing tool
- Support customer reference requests from key stakeholders across events, campaigns, product, analyst, and public relations teams
- Customer Advocacy:
- Qualify, develop and maintain a targeted pipeline of strategic customer relationships
- Recruit, engage and nurture customers for participation in speaking engagements, webinars, press releases, blogs/articles, analysts reports and interviews, and other marketing activities
- Lead the development and manage high quality, world-class customer story content, including case studies, story slides, and customer video content
Advisory Boards and Councils:
- Recruit and engage with customers for participation in our customer advisory events
- Coordinate across many teams and executives, pre/post event success
- Develop documents and reporting pre/post event
- Manage in-person, best-in-class executive customer experiences
Requirements
- Proven success in customer facing, executive facing, customer advocacy/marketing role(s).
- Ability to identify and cultivate new relationships with customers across market segments and industries with particular focus on well known global brands
- Professional and self-motivated team member, who can efficiently organize, manage, and deliver multiple projects across functions (especially with Marketing and Sales) and with multiple stakeholders and contributors
- Experience developing and presenting presentations to executive audiences
- Experience with managing successful in person customer facing events
- Experience with Reference Management and/or Customer Advocacy/Marketing tools
- Outgoing with dynamic interpersonal and top-notch verbal and written communication skills
Skills, knowledge and experience
- Bachelor's Degree in Business/Marketing or Communications related field
- 5+ years of customer marketing/advocacy experience
- Significant experience in B2B technology marketing with a keen understanding of the Internet ecosystem, security, network and IT technical audiences
- Customer-first mentality
- Collaborative, learner, team-oriented attitude
- High emotional intelligence (EQ) and ability to effectively influence both internal and external stakeholders across all levels of the organization
- Can activate quickly, with the ability to thrive in a fast-paced, deadline driven environment
- A passion for Cloudflare's mission and the success of our customers, partners, and community
Top Skills
What We Do
Cloudflare, Inc. (NYSE: NET) is the leading connectivity cloud company on a mission to help build a better Internet. It empowers organizations to make their employees, applications and networks faster and more secure everywhere, while reducing complexity and cost. Cloudflare’s connectivity cloud delivers the most full-featured, unified platform of cloud-native products and developer tools, so any organization can gain the control they need to work, develop, and accelerate their business.
Powered by one of the world’s largest and most interconnected networks, Cloudflare blocks billions of threats online for its customers every day. It is trusted by millions of organizations – from the largest brands to entrepreneurs and small businesses to nonprofits, humanitarian groups, and governments across the globe.
Why Work With Us
Cloudflare employees come from all walks of life. We are mission-driven, and our team is energized by a collaborative, creative environment that celebrates our differences and fosters new ways to grow together.
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Employees engage in a combination of remote and on-site work.
We are committed to developing a global team that is distributed with a flexible working approach. Doing this equitably and inclusively is essential to our success. Visit our careers site for more on 'How & Where We Work.'
