Customer Advocacy Manager

Purpose & Overall Relevance for the Organization:
We’re seeking a proactive and relationship-driven Customer Advocacy Manager to lead our customer advocacy efforts in a fast-paced B2B tech environment. This role will identify and activate enthusiastic customers to become strategic advocates through case studies, references, peer programs, and thought leadership opportunities. The work will directly influence pipeline growth, brand trust, and customer loyalty by amplifying real-world success stories from our most valuable customers.

Key Responsibilities:

• Design and execute a scalable advocacy program that supports sales, marketing, and customer success goals.
• Partner with customer success and account teams to identify high-value customers for advocacy opportunities.
• Develop strategic reference content, including in-depth case studies, executive testimonials, video interviews, and review campaigns (e.g., G2, Gartner Peer Insights).
• Build and maintain a reference resource/database and manage sales enablement for customer proof points.
• Create and scale a formal customer reference program for high-stakes sales cycles, executive briefings, and analyst relations.
• Launch and manage advocacy initiatives such as customer councils, speaker programs, webinars, and user-generated content.
• Support product marketing by sourcing customer quotes, use cases, and proof points for product launches and marketing materials.
• Measure the impact of advocacy initiatives on influenced pipeline, deal acceleration, and customer engagement.
• Leverage platforms such as Influitive, TechValidate, SlapFive, or other advocacy tools to streamline program execution.

Skills:

• Deep understanding of complex B2B sales cycles and the value of peer validation.
• A strategic thinker who can align advocacy to revenue outcomes.
• Comfortable interacting with C-level customers and high-profile accounts.
• Passionate about customer success, community, and turning clients into champions.

Qualifications:

• 3–5 years of experience in customer marketing, advocacy, or customer success in a B2B tech environment (cybersecurity is a plus).
• Strong experience working cross-functionally with marketing, sales, product, and customer success.
• Exceptional storytelling and content creation skills.
• Proven ability to manage executive-level customer relationships with diplomacy and professionalism.
• Familiarity with CRM (Salesforce), marketing automation platforms (e.g., Marketo, HubSpot), and review platforms (e.g., G2, Peer Insights).
• Data-driven mindset with the ability to track and report program KPIs and ROI.

Benefits:

 Halcyon offers the following benefits to eligible employees:

• Comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents.

• 401k plan with a generous employer contribution.

• Short and long-term disability coverage, basic life and AD&D insurance plans.

• Medical and dependent care FSA options.

• Flexible PTO policy.

• Parental leave.

• Generous equity offering.

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.​

Base Salary Range: $142,000 - $172,000