Customer Acquisition Specialist (New Business Consultant)

Posted 18 Days Ago
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Cape Town, Western Cape, ZAF
In-Office
Entry level
Artificial Intelligence • Edtech • Kids + Family • Generative AI
The Role
Drive new customer acquisition by prospecting, building qualified pipelines, conducting discovery calls, presenting technology solutions, handling objections, and closing recurring monthly agreements. Maintain accurate Zoho CRM records, manage follow-ups, build relationships with business decision-makers, generate referrals, and consistently achieve pipeline, conversion, and recurring revenue targets.
Summary Generated by Built In
Customer Acquisition Specialist (New Business Consultant)
Role Purpose
Why This Role Exists

This role exists to drive new customer acquisition and consistent revenue growth for Ello Technology.

You will be responsible for creating opportunities, building a strong pipeline, and converting prospects into long-term monthly recurring revenue. This is a front-foot sales role for someone who enjoys opening doors, building trust, and closing business.

We are hiring for both developing and experienced consultants within this role. Your level, targets, and growth path will be aligned to your experience, performance, and commercial ability.

This is a performance-based role where success is measured by pipeline creation, conversion, and recurring revenue closed.


Your First 90 Days
What Success Looks Like

By Day 90:

You have established a consistent outbound prospecting rhythm
You are building a structured pipeline with qualified opportunities
You are running discovery calls confidently and consistently
You are presenting solutions clearly and progressing deals forward
You are beginning to close deals and generate recurring revenue
Your CRM is clean, structured, and accurately reflects your pipeline

This role suits someone who takes ownership of pipeline and performance from the start.


Targets and Performance Measures
How Performance Is Measured

This role has clear commercial performance expectations aligned to your level of experience.

You will be measured on your ability to consistently create pipeline, convert opportunities, and close recurring monthly revenue.

Performance is typically tracked across:

Monthly and quarterly new MRR closed
Pipeline creation and activity consistency
Conversion rates across discovery, proposal, and close stages
Follow-up discipline and deal progression
CRM accuracy and pipeline visibility

Exact targets will be aligned to your level (junior or senior) and form part of your performance structure.

This is a results-driven role where outcomes matter more than effort.


Key Responsibilities
1) Prospecting and Pipeline Creation

You will be responsible for consistently creating new business opportunities.

This includes:

Daily outbound prospecting across calls, email, LinkedIn, and networking
Building and maintaining a strong pipeline of qualified opportunities
Identifying target clients and creating entry points into conversations
Maintaining consistency in outreach and follow-up


2) Discovery and Qualification

You will lead structured conversations with potential clients.

This includes:

Running discovery calls to understand business needs and challenges
Qualifying opportunities based on fit, urgency, and commercial value
Asking clear, structured questions to uncover real problems
Focusing time on high-value opportunities


3) Solution Presentation and Closing

You will convert opportunities into paying customers.

This includes:

Presenting solutions clearly and confidently
Guiding prospects through the decision-making process
Handling objections with logic and value, not discounting
Closing recurring monthly agreements

4) CRM Discipline and Pipeline Management

You will maintain accurate and structured pipeline visibility.

This includes:

Logging all activities, notes, and next steps in Zoho CRM
Maintaining clean and accurate pipeline stages
Following up consistently on all active opportunities
Ensuring no deals are lost due to lack of follow-through

5) Relationship Building and Market Presence

You will build trust and credibility in the market.

This includes:

Building relationships with business owners and decision-makers
Attending networking opportunities where relevant
Maintaining a professional and credible personal presence
Generating referrals and introductions where possible

Benefits
Earning Potential

Your income should grow as your performance grows.

This role is designed for someone who wants to build a strong income through consistent performance and commercial results.

This is how we do that at Ello:
Performance-based earning aligned to results
Opportunity to grow income through closed revenue
Clear commercial structure tied to output
A role designed around recurring revenue growth


Performance Recognition

Results matter and are recognised.

At Ello Technology, we value people who consistently create opportunities and close business.

This is how we do that at Ello:
We recognise strong pipeline creation and deal closing
We value consistency and follow-through
We measure real outcomes, not activity
We make performance visible and meaningful


Career Growth

This role creates real upward movement.

Whether you start as a junior or experienced consultant, there is room to grow.

This is how we do that at Ello:
Clear progression based on performance
Opportunity to move into senior or leadership roles
Exposure to real commercial environments
Growth aligned to capability and results

Coaching and Development

Structure and support to help you improve.

We are looking for people who want to get better at sales and business development.

This is how we do that at Ello:
Ongoing coaching and feedback
Structured sales environment and processes
Real-world exposure to business conversations
Opportunity to develop commercial confidence


Meaningful Work and Culture

Real conversations. Real impact.

You are not selling a commodity. You are helping businesses improve how they operate through better technology.

This is how we do that at Ello:
You engage with real business challenges
You help clients improve performance and systems
You work in a driven, ambitious environment
You contribute directly to business growth

Who Will Thrive in This Role

This role will suit someone who is confident, driven, and commercially minded.

You will likely thrive here if you:

Enjoy speaking to new people and creating opportunities
Are comfortable with outbound sales and prospecting
Are resilient and able to handle rejection
Take ownership of your results and performance
Are disciplined with follow-up and consistency
Communicate clearly and confidently
Are motivated to grow your income and career
Want to build a strong commercial skillset


Non-Negotiables

This role requires a strong mindset and consistent execution.

Non-negotiables for this role include:

Willingness to do outbound prospecting consistently
Comfort with rejection and performance-based environments
Strong communication skills
Follow-up discipline and accountability
Ability to work within a structured sales process
Commitment to maintaining CRM accuracy
Drive to achieve and grow commercially




Skills Required

  • Consistently perform outbound prospecting through calls, email, LinkedIn, and networking
  • Strong communication skills and the ability to communicate clearly and confidently
  • Comfort with rejection and performance-based environments
  • Consistent follow-up discipline and accountability
  • Ability to work within a structured sales process
  • Commitment to maintaining accurate CRM records
  • Drive to achieve commercial performance targets and grow revenue
  • Experience in sales or consulting
Am I A Good Fit?
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The Company
HQ: San Francisco, CA
63 Employees
Year Founded: 2019

What We Do

Ello is a public benefit education technology company building AI-powered learning tools for children. Its products include an AI reading tutor that listens as children read aloud, provides support when they struggle, and creates personalized stories; the company is also expanding toward a broader AI teacher covering reading and math. Ello’s mission is to maximize every child’s potential and democratize access to engaging, individualized learning.

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