The Role
Lead culture, content, and experiential marketing for MENAT+, developing culturally rooted campaigns, artist partnerships, editorial content, and live activations. Build and coach a regional content marketing team, define content pillars and measurement frameworks, and partner with music and global brand teams to grow brand relevance across Turkiye, Egypt, and Saudi Arabia.
Summary Generated by Built In
Spotify is looking for a senior marketing leader to join our MENAT+ team as Culture Marketing Lead. This is a rare opportunity to define and own the cultural narrative of Spotify across some of the most dynamic and fast-growing markets in the world, including Türkiye, Egypt, and Saudi Arabia.
As part of the Marketing team, you'll lead our culture, content, and experiential marketing efforts, building campaigns at the intersection of music, culture, and community to make Spotify the true home for fans. You'll bring deep expertise in the MENA and Türkiye cultural and creative landscape, along with a proven track record of building brands that authentically move with culture.
Working closely with our Music team, Global Brand teams, artists, creators, and external partners, you'll deliver marketing that fans genuinely love. This role reports to the Head of Marketing, MENAT+ and is based in Dubai.
What You'll Do
- Define and lead Spotify's culture marketing strategy across MENAT+, developing campaigns that tap into music, pop culture, and youth culture to grow brand love and cultural relevance.
- Lead the development and execution of culturally rooted campaigns spanning content, partnerships, creator collaborations, and experiential marketing.
- Partner closely with Spotify's Music team to develop and execute artist marketing plans and integrated go-to-market campaigns, serving as the primary marketing interface for music and artist-led initiatives across the region.
- Define the region's content pillars and editorial voice, working across short-form video, long-form storytelling, social-first content, editorial features, and emerging formats to create content that earns attention organically.
- Build and manage high-impact experiential activations, live events, and fan experiences that connect Spotify to local culture in meaningful ways.
- Serve as the cultural authority for the region, championing bold, original ideas while ensuring consistency with Spotify's global brand.
- Lead, coach, and develop a team of Content Marketing Managers, fostering collaboration, creativity, and high performance.
- Establish measurement frameworks for culture and content marketing, using audience insights and performance data to refine strategy and demonstrate business impact.
- Stay ahead of cultural trends, shifts in consumer behaviour, and the competitive landscape across MENA and Türkiye, bringing fresh perspectives and outside-in thinking to the team.
Who You Are
- You have 10+ years of experience in marketing, with a significant focus on culture, music, content, and experiential marketing, ideally within entertainment, media, or technology platforms.
- You are a content strategist at heart and have built content programmes from the ground up, with a deep understanding of how different formats perform across platforms and a strong editorial instinct for what a brand should and shouldn't say.
- You have extensive experience partnering with music teams, artists, labels, and creative partners, and understand how to balance artist storytelling with brand objectives.
- You have successfully built, led, and developed high-performing marketing teams.
- You are deeply immersed in music and culture across MENA and Türkiye, with an authentic understanding of the artists, communities, movements, and cultural moments that shape audiences across the region.
- You think strategically and culturally, identifying where Spotify should show up and inspiring cross-functional teams and partners around a compelling vision.
- You thrive in a fast-paced, matrixed environment and are comfortable navigating ambiguity, influencing stakeholders, and collaborating across global and regional teams.
- You are fluent in English and Arabic. Turkish language proficiency is a strong advantage.
Where You'll Be
- This role is based in Dubai.
- We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home.
Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.
At Spotify, we are passionate about inclusivity and making sure our entire recruitment process is accessible to everyone. We have ways to request reasonable accommodations during the interview process and help assist in what you need. If you need accommodations at any stage of the application or interview process, please let us know - we’re here to support you in any way we can.
Skills Required
- 10+ years of marketing experience with focus on culture, music, content, and experiential marketing.
- Proven track record of building brands that authentically move with culture.
- Content strategist with experience building content programs and strong editorial instincts across platforms.
- Extensive experience partnering with music teams, artists, labels, and creative partners.
- Experience building, leading, and developing high-performing marketing teams.
- Deep understanding and immersion in music and culture across MENA and Turkiye.
- Fluency in English and Arabic.
- Experience defining measurement frameworks and using audience insights to demonstrate business impact.
- Comfort working in fast-paced, matrixed environments and influencing cross-functional stakeholders.
- Experience in entertainment, media, or technology platforms (ideal).
- Turkish language proficiency (strong advantage).
Spotify Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Spotify and has not been reviewed or approved by Spotify.
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Flexible Benefits — Employees consistently praise the total compensation package beyond base salary, highlighting a mix of RSUs, cash incentives, and stipends alongside core pay. The package is described as flexible and customizable through equity choices (e.g., RSUs, options, cash) that can be tailored for long-term wealth building.
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Leave & Time Off Breadth — Time-off offerings are repeatedly highlighted as substantial, including generous vacation, paid sick days, volunteer time, and flexible holidays. These policies are framed as a meaningful part of the overall rewards experience beyond salary.
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Healthcare Strength — Health coverage is portrayed as comprehensive, spanning medical, dental, vision, life insurance, disability coverage, and mental health support. Additional employer contributions to HSAs are cited as strengthening the overall health and wellness value proposition.
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The Company
What We Do
Spotify transformed music listening forever when it launched in Sweden in 2008. Discover, manage and share over 50m tracks for free, or upgrade to Spotify Premium to access exclusive features including offline mode, improved sound quality, and an ad-free music listening experience.
