The Role
The Culture Development Specialist implements internal communication and engagement strategies to promote corporate culture and improve employee satisfaction. Responsibilities include planning events, conducting surveys, and organizing training aligned with company values.
Summary Generated by Built In
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VINFAST is a pioneering electric vehicle (EV) company committed to revolutionizing the automotive industry with sustainable and innovative mobility solutions. As a leading player in the EV market, VinFast is dedicated to delivering high-quality, cutting-edge electric vehicles that redefine the driving experience. Our team comprises passionate professionals driven by a shared vision of creating a greener and more sustainable future through innovation, technology, and excellence.
- Develop and implement corporate culture programs, internal communication activities, and initiatives that
reinforce company values and behavioral standards.
- Plan and organize cultural activities, employee engagement programs, and internal events to enhance
employee connection and organizational alignment.
- Coordinate and deliver culture-related training programs, onboarding activities, and workshops according
to the company’s annual development plan.
- Conduct employee surveys related to workplace environment and cultural engagement; analyze feedback
and propose improvement initiatives.
- Monitor, evaluate, and report the effectiveness of culture development and training activities while
continuously driving improvement actions.
Requirements
- Bachelor’s degree in Human Resources, Communications, Marketing, Psychology, Business Administration,
or related fields.
- Minimum 5 years of experience in corporate culture development, internal communications, employee
engagement, training, or organizational development.
- Strong experience in planning and organizing training programs, internal events, and cultural activities.
- Excellent communication, presentation, and stakeholder management skills.
- Ability to analyze survey data, generate insights, and prepare reports.
- Creative, proactive, people-oriented, and highly collaborative with a strong sense of ownership.
- Experience in culture transformation or organizational development initiatives is an advantage.
- Good command of English is a plus.
Skills Required
- Bachelor's degree in Human Resources Management, Communications, Marketing, Psychology, Business Administration, or related fields
- 2-3 years of experience in corporate culture development, internal communications, human resources, or training
- Strong skills in planning, event organization, and internal communication content writing
- Excellent communication, presentation, and interpersonal skills
- Ability to analyze survey data and prepare comprehensive reports
- Creative, proactive, people-oriented, and growth-minded personality
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The Company
What We Do
VinFast is a Vietnamese multinational automotive manufacturer, established in 2017, that designs and manufactures electric vehicles (EVs), e-scooters, and e-buses. It is part of Vingroup, one of Vietnam's largest conglomerates.






