The Role
Drive cross-sell revenue among Forterro’s existing manufacturing customers in Germany. Identify opportunities, develop account strategies, lead consultative discovery, position digital manufacturing and AI solutions, coordinate demonstrations and technical resources, build proposals, support negotiations, and manage forecasting through close. The role partners closely with ERP sales teams and engages manufacturing, operations, digital transformation, and executive stakeholders.
Summary Generated by Built In
At Forterro, we're helping manufacturers work smarter through a portfolio of software solutions that improve efficiency, visibility and decision-making across the factory floor. We're looking for a Cross-Sell Business Development Manager to help bring Prodaso's digital manufacturing and AI-driven production solutions to our existing customer base in Germany.
This is not a traditional new business sales role. You'll be working with customers who already use Forterro software, helping them identify new opportunities to improve their operations and demonstrating how additional solutions can create measurable business value.
You'll act as the link between Forterro's ERP businesses and Prodaso, building relationships across our organisation while developing and closing opportunities with manufacturing customers throughout Germany.
What you'll be doing
- Generate and deliver cross-sell revenue growth across the German market.
- Identify opportunities within Forterro's existing manufacturing customer base.
- Build and manage a healthy pipeline from qualification through to close.
- Develop account strategies for key customers and target accounts.
- Lead discovery conversations with manufacturing, operations, digital transformation and executive stakeholders.
- Understand customer challenges and position solutions based on business outcomes and value creation.
- Work closely with Forterro ERP sales teams to uncover and develop opportunities.
- Coordinate demonstrations, technical resources and subject matter experts throughout the sales process.
- Build commercial proposals and support contract negotiations.
- Maintain accurate forecasting and pipeline reporting.
- Contribute to market awareness activities including customer events, webinars and campaigns.
What we're looking for
We're less interested in finding someone who has done this exact job before and more interested in finding someone who can learn quickly, adapt and succeed in a complex sales environment.
You'll likely bring:
- Experience in B2B software sales, business development or account management.
- A track record of managing complex sales opportunities and multiple stakeholders.
- Experience selling into manufacturing, industrial or production-focused organisations.
- Strong consultative and value-based selling skills.
- The confidence to engage with senior decision-makers and challenge thinking constructively.
- Fluent German and English language skills.
Experience with ERP, MES, manufacturing software, AI, analytics or digital transformation solutions would be beneficial, but we are equally interested in people with the right sales mindset and learning agility.
What will make you successful:
This role will suit someone who:
- Has a strong bias for action and enjoys creating momentum.
- Is naturally curious and asks insightful questions.
- Can navigate multiple stakeholders and business units.
- Focuses on customer value rather than technical features.
- Is highly coachable and eager to learn.
- Thrives in an environment where collaboration is critical to success.
You do not need to be an expert in every product area from day one. We have the internal expertise to support product enablement, solution design and commercial discussions. What matters most is your ability to build relationships, identify value and move opportunities forward.
Why join Forterro?
You'll join a growing international software business with a strong presence in manufacturing. You'll have the opportunity to work with established customers, collaborate with teams across Europe and play a key role in expanding the value we deliver to our customer base.
If you enjoy consultative sales, building cross-functional relationships and helping manufacturers solve real business challenges, we'd love to hear from you.
About
Forterro is a federation of ERP software and services companies serving small to mid market companies around the globe, with offices in UK, Germany, Sweden, Switzerland, France, Poland, Bulgaria, India, Morocco and USA. At Forterro, we invest in and help to fortify both local and niche ERP software businesses.Our product line businesses are local, not localized and vertical, not verticalized.
Skills Required
- Experience in B2B software sales, business development, or account management
- Track record managing complex sales opportunities and multiple stakeholders
- Experience selling to manufacturing, industrial, or production-focused organizations
- Strong consultative and value-based selling skills
- Confidence engaging senior decision-makers
- Fluent German and English language skills
- Experience with ERP, MES, manufacturing software, AI, analytics, or digital transformation solutions
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The Company
What We Do
Founded in 2012, Forterro has grown to become a category leader software solutions for the industrial market – with strongholds in Europe’s top production economies, as well as regional service hubs and development centres around the world. From more than 40 office locations, our 1,600+ employees provide and support software for more than 13,000 industrial businesses. Our products are deeply rooted in the demands of their local geography. And each is designed to strengthen and accelerate our customers’ ability to operate efficiently and compete effectively.
