CRO & Website Lead

Posted 3 Days Ago
Be an Early Applicant
London, Greater London, England, GBR
Hybrid
Senior level
Blockchain • Fintech • Financial Services
The Role
Own Spiko.io end-to-end to make the website the top acquisition channel: define roadmap, run CRO experiments, build landing pages, manage tagging and analytics (GA4, heatmaps), track performance, and collaborate with design, engineering, and local teams to optimize conversions across markets.
Summary Generated by Built In
Our mission🌐 We're making cash management easy and rewarding

Spiko is a Paris-based fintech, founded in 2023 by Paul-Adrien Hyppolite and Antoine Michon.

We empower businesses of all sizes to access the best cash management products that are usually reserved for large corporations and institutional investors. Our products are available through a web app, via API, or through a growing network of distribution partners. Unlike banks, which tend to offer rigid products, our solutions are straightforward, transparent, and incredibly flexible.

Hundreds of companies trust us to collectively manage hundreds of millions of euros through our platform.

The role: Conversion & Website Lead

As our first Conversion & Website Lead, you will own spiko.io end to end, from roadmap to delivery.

Your mission is to make the website Spiko's best-performing acquisition channel, by improving the performance of our pages and accelerating the pace of our experiments.

Key Responsibilities
  • Develop a deep understanding of our customers and their journeys, by analyzing user behavior through web analytics tools (GA4), heatmapping tools (Clarity, Hotjar, Contentsquare), and insights from sales calls.

  • Own the website roadmap, by prioritizing new pages, redesigns and structural improvements based on business goals, and managing delivery with design and engineering.

  • Build high-impact landing pages in close collaboration with the design team to create compelling variations, and work with local teams to adapt messaging to each market.

  • Own and continuously enrich the experimentation roadmap, by crafting clear hypotheses based on behavioral insights, competitive analysis of leading fintech players, and internal data; prioritize tests using a structured framework and manage technical delivery.

  • Take ownership of tracking and measurement, by managing the tagging plan and ensuring accurate conversion tracking across the funnel.

  • Monitor website performance, from traffic and conversion to page speed, and turn results into actionable learnings.

Who we're looking forRequirements (must-haves):
  • Successful experience owning a website end to end (Website, Web Growth or CRO role) in a top-tier startup, with a proven track record of improving conversion through structured experimentation.

  • Advanced proficiency with CRO tools (AB Tasty, Clarity, GTM …)

  • Deep interest in financial services and enthusiasm for Spiko’s mission.

  • Outstanding communication and editorial skills with native-level fluency in English

  • Strong autonomy and strategic thinking skills.

Nice to have
  • Advanced command of AI tools in your daily work, including Claude Code.

  • Experience at a top-tier B2B or B2C fintech company

  • Experience in multiple European markets

What we offer
  • 💰 Competitive package: salary + stock options

  • 📍 Office: in central London

  • 🏡 Remote work: up to 2 days per week and one full remote week per month

  • 💻 The best tech for your job: latest-generation laptops and industry-leading software

  • 🏥 Health insurance: 100% covered by Spiko

  • 👥 Referral Bonus

  • 🎊 Social life: regular afterworks and biannual offsites

Our hiring process
  • Screening Interview - 30 mins with Nathalie, Talent Acquisition

  • Hiring Manager interview - 45 mins with Mathieu Giard, our Head of Growth

  • Business Case: To work on at home and present online

  • Final Interviews with the Founders

  • Reference Check: we'll reach out to your references to gather further insights

  • Offer 🎉

At Spiko, we hire for what you can bring - your skills, your judgment, your drive - not for what you look like, where you come from, or what your background is. We're committed to building a team that reflects the breadth of the customers we serve, and to creating an environment where everyone can do their best work.

If something in this job description doesn't match your background perfectly but you believe you'd thrive in the role, we encourage you to apply anyway. Tell us why.

Skills Required

  • Successful experience owning a website end to end (Website, Web Growth or CRO role) in a top-tier startup with proven conversion improvement via structured experimentation
  • Advanced proficiency with CRO tools (AB Tasty, Clarity, GTM, A/B testing frameworks)
  • Experience analyzing user behaviour using web analytics and heatmapping tools (GA4, Clarity, Hotjar, Contentsquare)
  • Outstanding communication and editorial skills with native-level fluency in English
  • Strong autonomy and strategic thinking skills
  • Deep interest in financial services and alignment with Spiko's mission
  • Advanced command of AI tools in daily work, including Claude Code
  • Experience at a top-tier B2B or B2C fintech company
  • Experience running experiments and adapting messaging across multiple European markets
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The Company
Year Founded: 2023

What We Do

Spiko is a Paris-based fintech startup launched in 2023 that democratizes access to money markets and treasury yields. The company develops tokenized infrastructure to provide seamless access to next-generation, internet-native financial instruments, specifically Money Market Funds. This allows businesses and individuals to earn daily interest on their cash holdings with institutional-grade security, enhancing capital efficiency and liquidity.

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