CRO Specialist

We believe in the power and joy of learning

At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.  

Our culture values inclusion, engagement, and discovery

Our business is driven by our strong culture, and we know that creating an inclusive workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see https://www.cengagegroup.com/about/inclusion-and-belonging/  

What you'll do here:

• As a Conversion Rate Optimization (CRO) Specialist, you will lead experimentation and optimization initiatives that enhance our digital storefront and lead capture experience

• Driving measurable increases in conversion rates. You will work closely with cross-functional teams including marketing, product, design, analytics, and engineering to

• Identify opportunities, test solutions, and implement enhancements that maximize revenue and reduce funnel leakage across both e-commerce and lead based transactions.  

Key Responsibilities:

Experimentation Strategy & Roadmap

• Identify and define high-impact opportunities for A/B and multivariate testing through qualitative research and quantitative analysis.

• Develop and manage a CRO roadmap, aligning with the product management organization’s priorities and long-term vision for the digital storefront and lead

• capture experience.

• Own and prioritize the CRO backlog, ensuring enhancements, integrations, and new features are sequenced for maximum impact.   

UX & Design Collaboration

• Partner with design and research teams to ideate, test, and refine features that improve the prospective learner journey across both purchase and lead generation flows.

• Leverage user feedback and behavioral data to recommend and execute design iterations that increase engagement and conversions.  

Data-Driven Decision Making

• Partner with analytics teams to gather insights, define success metrics, and measure the business impact of CRO initiatives.

• Communicate results and recommendations through clear, data-driven storytelling that influences cross-functional stakeholders.  

Business Alignment & Cross-Functional Execution

• Align CRO efforts with business and revenue goals, coordinating closely with marketing, product, and technical teams within the product operating model.

• Ensure experiments are launched and completed on schedule, with proper tracking and measurement in place.  

End-to-End Experiment Management

• Lead the full lifecycle of CRO experiments from hypothesis creation through test design, implementation, monitoring, and results analysis.

• Maintain a continuous pipeline of testing opportunities, incorporating learnings into future iterations to drive sustained performance gains.  

Skills you will need here:

• 2+ years of experience in conversion optimization, product experimentation, or ecommerce product management.

• Hands-on experience with A/B testing tools (e.g., Optimizely, VWO, Google

• Optimize, Adobe Target).

• Strong analytical skills with proficiency in interpreting test results and user behavior (e.g., via GA4, Amplitude, Mixpanel, Hotjar).

• Familiarity with Agile processes and tools like Jira and Confluence.

• Clear, concise communication and presentation skills.

• Organized, detail-oriented, and comfortable managing multiple tests at once.  

Ed2go, part of Cengage Group, has empowered millions of learners looking to improve their skills, get employed, and build a career. With over 2,000 academic partners, a growing roster of corporate customers, and an expanding direct-to-consumer channel, we are looking to significantly accelerate our business to address the global skills gap. Ed2go provides a catalog of more than 1,000 online courses across a wide variety of topics and industries to Continuing Education Departments within US Colleges and Universities. These non-credit offerings enable academic partners to upskill their community, enabling people to return to employment, make career transitions, and increase their earning power!

Cengage Group is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of race, national origin, religion, sex, sexual orientation, genetic information, disability, age, veteran status, and any other classification protected by applicable federal, state, provincial or local laws.  

Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at [email protected] or at +1 (617) 289-7917   

About Cengage Group

Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.

Compensation

At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here to learn more about our Total Rewards Philosophy.

The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location.  Sales roles often incorporate a significant incentive compensation program beyond this base pay range.