CRO Specialist

Job Description:

Merkle Bulgaria provides global retailers with a single source of expertise, technology, and operational support. We have a proven track record for delivering, managing, and innovating multi-channel commerce platforms for major international brands and retailers including adidas, Clarins, ASDA, Shiseido, and more. Our world-class team has delivered sites for over 35 brands with more than 400 transactional eCommerce sites in 60 locations and on 6 continents.

The company has set up a key Sofia technology team of Software Architects, Software Developers, QA Engineers, Project Managers, and Technical Support Specialists as part of a global expansion strategy.

To support this strategy, we are currently looking for talented people for the role of:

CRO Specialist

Role Summary

The CRO Specialist optimises digital user experiences through structured experimentation and behavioural insight. This role focuses on identifying friction points, planning and running A/B tests and turning learnings into scalable improvements. Working closely with design, development, and analytics teams, the CRO Specialist ensures that test ideas are backed by data, well-executed, and aligned with business goals.

Key Responsibilities

• Develop CRO strategies and roadmaps with regional or local teams
• Plan, execute, and analyze A/B and multivariate tests using established tools
• Collaborate with UX, copy, and tech teams to build optimized variations
• Maintain a test backlog, including T-shirt sizing and prioritization
• Share insights and successful experiments across teams and markets
• Ensure test documentation and knowledge-sharing processes are in place

Key Performance Indicators for this role include

• % of teams or markets with approved CRO strategy
• Number of tests run and documented per quarter
• Test win rate and implementation follow-through
• Usage of learnings in other regions or teams
• Contributions to improvements in conversion-focused KPIs

Skills and Experience

• 3+ years of hands-on experience in CRO, digital optimization, or UX testing
• Familiarity with tools like Google Optimize, Optimizely, Adobe Target, VWO
• Strong grasp of web analytics, UX principles, and behavioural psychology
• Skilled in hypothesis creation, experimentation planning, and result storytelling
• Comfortable working in agile teams with diverse stakeholders
• Fluent in English, written and spoken

Additional information

· We are huge believers in work-life balance, so we offer all our employees 25 days of paid leave.

· We recognize strong talent and go above and beyond to attract and retain the best people; that's why our remuneration packages are among the top on the market.

· We understand that there cannot be a "one size fits all" approach when it comes to benefits; that's why we have a customizable benefits package that fits your needs.

· Our teams operate using a hybrid work model, and they can work from both the office and the comfort of their own home.

· Free parking spaces for all our employees when they decide to work from the office.

· Free drinks and snacks in the office to help keep the energy levels up.

· Attend the most popular tech and business events in Bulgaria for free, of course.

Location:

Sofia

Brand:

Isobar Cxm

Time Type:

Full time

Contract Type:

Permanent