The Role
The CRO Specialist will enhance conversion rates by optimizing landing pages, collaborating with developers, analyzing user behavior, and managing campaigns.
Summary Generated by Built In
We are a prominent and growing Personal Injury Law Firm based in Newport Beach seeking a data-driven Conversion Rate Optimization (CRO) Specialist. This role is ideal for someone who thrives on turning traffic into qualified leads, leveraging performance data, user experience testing, and optimization tactics to drive measurable growth.
Responsibilities:
- Lead CRO initiatives across digital channels.
- Continuously build, test and optimize landing pages, form flows, and CTAs using A/B and multivariate testing platforms.
- Collaborate with web developers and designers to implement UX/UI enhancements that improve conversion funnels.
- Analyze user behavior and site performance using tools such as Google Analytics 4, Hotjar, and Google Tag Manager to uncover conversion barriers.
- Enhance paid campaigns (Google Ads, Meta/Facebook, Bing, YouTube) with a focus on improving conversion metrics such as bounce rate, CTR, and CVR.
- Help implement and refine SEO strategies that contribute to both traffic growth and conversion quality.
- Monitor and report on CRO performance and provide insights for continuous improvement.
- Partner with intake teams to ensure a seamless lead journey and align campaign messaging with high-converting lead profiles.
- Stay current with CRO best practices, legal marketing compliance, and the latest trends in digital user behavior.
Qualifications:
- 3+ years of experience in digital marketing with a heavy emphasis on conversion optimization.
- Proven success in increasing conversions through landing page testing, UX improvements, and targeted ad campaigns.
- Deep understanding of marketing analytics and CRO tools (GA4, GTM, Hotjar/Clarity, Optimize, VWO, etc.).
- Hands-on experience with CMS and CRM platforms (Wordpress, Unbounce, HubSpot, Salesforce, Lawmatics, etc.).
- Knowledge of legal advertising channels, local SEO, and ethical compliance standards is a plus.
- Comfortable managing multiple experiments and projects simultaneously under deadline.
- Exceptional analytical, communication, and problem-solving skills.
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Vision insurance
- Life insurance
- Paid time off
About
Avrek Law Firm is a trusted and highly regarded personal injury attorney. With a focus on achieving justice for their clients, they provide aggressive and thoughtful legal representation. If you have been injured in an accident caused by someone else's negligence, Avrek Law Firm is here to help you navigate through the legal process. Their experienced team understands the challenges faced by injured victims during this difficult time, as powerful private interests often stack the legal system against them. Avrek Law Firm levels the playing field by fighting for fair compensation for your injuries. They have a track record of success, having secured over $1 billion for their clients. Most importantly, they work on a contingency basis, meaning you won't pay anything until they win your case. Contact Avrek Law Firm today for a free consultation and let them fight for the justice you deserve.
Skills Required
- 3+ years of experience in digital marketing focused on conversion optimization
- Proven success in increasing conversions through landing page testing and targeted ad campaigns
- Deep understanding of marketing analytics and CRO tools
- Hands-on experience with CMS and CRM platforms
- Knowledge of legal advertising channels and ethical compliance standards
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The Company
What We Do
Avrek Law Firm is a personal injury law firm founded by Maryam Parman. It specializes in representing victims of various accidents, including car, truck, motorcycle, and pedestrian accidents. The firm operates on a contingency fee basis, meaning clients do not pay legal fees unless the firm successfully recovers compensation. With over 50 years of combined experience, they focus on securing maximum compensation for their clients' damages.
