The Role
The CRO Manager leads experimentation strategy across client websites, developing hypotheses, A/B and multivariate tests, roadmaps, requirements, QA processes, and reporting. They analyze GA4, Hotjar, and experimentation data, monitor statistical validity, interpret results, recommend rollouts, and present insights to clients. The role collaborates with Experience Design, Technical Account Managers, and Engineering while managing multiple client roadmaps and timelines.
Summary Generated by Built In
The Role
The Manager, Conversion Rate Optimization (CRO) is responsible for driving experimentation strategy and execution across multiple client websites. This role focuses on designing meaningful A/B and multivariate tests, interpreting results with clarity, and delivering data-backed recommendations that inform Experience Design and broader DX initiatives.
Reporting to the Director, Digital Experience, the CRO Manager works in close partnership with Experience Designers, Technical Account Managers, and Engineering to ensure tests are designed with integrity and aligned to business goals. This individual contributor is fully client‑facing and manages CRO roadmaps, post‑test rollout requirements, and ongoing reporting.
At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.
We offer:
-Remote-first culture
-Unlimited PTO
-Extended Holiday break (Winter)
-Flexible schedules
-100% paid parental leave
-401(k) matching
-Medical, Dental, Vision, Life, Pet Insurance
-Sponsored life insurance
-Short Term Disability insurance and additional voluntary insurance
-Annual Class Pass credits and more!
The anticipated annual salary for this role will range from $69,000 - $80,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above).
*This position may be performed remotely in most states within the US, with some exclusions.
**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!
***This position is not eligible for immigration sponsorship
Important Notice: Beware of Job Scams
Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.
#LI-SD
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You Will Be
- Leading hypothesis development and designing test strategies for multiple clients
- Creating structured CRO test plans, including objectives, KPIs, and success criteria
- Managing client expectations around experimentation outcomes, including clearly communicating inconclusive or negative results and using learnings to inform future testing
- Collaborating with Experience Design to shape UX/UI test variations
- Writing clear and detailed test requirements for developers to implement
- Using GA4, Hotjar, and experimentation platform data to uncover friction points
- Setting up A/B and multivariate tests using platforms such as VWO, Convert.com, Optimizely, Omniconvert, or AB Tasty
- Conducting QA of experiment setups, variations, tracking, and segmentation
- Monitoring live tests and ensuring statistical validity of results
- Interpreting experiment outcomes and generating insights, next steps, and rollout recommendations
- Owning the CRO roadmap and prioritization in partnership with Experience Design and DX leadership
- Preparing documentation for post‑test rollout and collaborating with TAM/Engineering for implementation
- Presenting results, insights, and recommendations to clients
AI in Practice
- Using AI to support hypothesis development and identify behavioral patterns
- Leveraging AI to synthesize Hotjar findings, GA4 insights, and experiment outcomes
- Applying AI to accelerate test planning, requirement writing, and documentation
- Using AI to generate structured experiment summaries and client‑ready reports
- Employing AI to brainstorm test concepts and variation ideas
- Responsible AI use, including human validation and client-data protections
You Must Have
- 3-4+ years of experience in CRO, experimentation, or data‑driven digital optimization
- Experience designing tests for clients in the eCommerce space and/or CMS platforms
- Hands‑on experience with at least one major A/B testing platform (VWO, Convert.com, AB Tasty, Optimizely, Omniconvert)
- Strong proficiency with GA4 and Hotjar
- Ability to write detailed testing requirements and acceptance criteria
- Understanding of UX/UI principles and their impact on conversion
- Strong analytical thinking and ability to draw insights from quantitative and qualitative data
- Excellent client‑facing communication and presentation skills
- Ability to manage multiple roadmaps, tests, and timelines in parallel
- Evidence of measurable conversion, revenue, pipeline, lead-quality, or engagement impact from previous clients
Nice to Have
- Certifications in CRO methodologies or experimentation platforms
- Familiarity with experiment statistical models or experimentation frameworks
- Experience working within Figma
- Understanding of or experience running testing programs alongside cross-functional teams such as SEO, Content Marketing, Paid
Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.
Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.
This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.
Skills Required
- 3-4+ years of experience in CRO, experimentation, or data-driven digital optimization
- Experience designing tests for clients in the eCommerce space and/or CMS platforms
- Hands-on experience with at least one major A/B testing platform, such as VWO, Convert.com, AB Tasty, Optimizely, or Omniconvert
- Strong proficiency with GA4 and Hotjar
- Ability to write detailed testing requirements and acceptance criteria
- Understanding of UX/UI principles and their impact on conversion
- Strong analytical thinking and ability to draw insights from quantitative and qualitative data
- Excellent client-facing communication and presentation skills
- Ability to manage multiple roadmaps, tests, and timelines in parallel
- Evidence of measurable conversion, revenue, pipeline, lead-quality, or engagement impact from previous clients
- Certifications in CRO methodologies or experimentation platforms
- Familiarity with experiment statistical models or experimentation frameworks
- Experience working within Figma
- Understanding of or experience running testing programs alongside SEO, Content Marketing, or Paid teams
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The Company
What We Do
Wpromote is an award-winning digital marketing agency with offices across the United States. Named the Leader in the Forrester Performance Marketing Wave, we help brands Think Like A Challenger to drive transformational growth. Challenger clients include leading brands such as Whirlpool, Zenni, Adobe, TransUnion, Frontier Airlines, and more. Our mission is to build and deploy holistic, agile marketing strategies that drive significant results for our clients. We partner with clients to capture market share by authentically connecting with the right customers across channels at every stage of the customer journey, increasing customer lifetime value, and outsmarting the competition instead of outspending them. Our teams think outside of the box and challenge the status quo because Wpromote actively builds a culture that prioritizes creativity, innovation, and passion in service of our clients’ goals.
