About Us:
We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.
One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH here.
CRO Developer
The Team
This position will form part of the Digital Consumer Operations team, which is responsible for all digital consumer operations, with a mission to help deliver best-in-class digital experiences across all markets and DTC channels. This team plays a critical role in providing the insights, tools and capabilities needed to drive commercial growth, consumer engagement and retention through excellence in customer experience, digital product development, and eCommerce and consumer analytics. This team collaborates across multiple functions, including the Brand teams, global and regional IT and the Global Analytics team to enhance the digital consumer experience, providing each brand with data-driven actionable insights to inform their strategy, commercial priorities and roadmaps.
The Position
As a CRO Developer, you will be at the heart of driving experimentation and optimization across the Tommy Hilfiger and Calvin Klein digital platforms in EMEA. Reporting to the Senior Manager Customer Experience, you will be responsible for developing high-quality, client-side A/B tests and experiments using Optimizely (Web). Your work will directly contribute to improving key UX and commercial KPIs through fast, data-driven iteration.
You will collaborate closely with UX/UI designers, product owners, analysts, and developers to ensure that experiments are technically robust, user-friendly, and aligned with brand guidelines. You will also provide technical guidance for server-side testing and work to ensure statistical validity and test integrity including identifying and addressing issues.
Key Responsibilities
Develop, QA, and deploy client-side A/B and multivariate tests using Optimizely (Web) across desktop and mobile platforms
Work with designers, analysts, and product owners to technically scope and implement CRO hypotheses
Support implementation of server-side experiments and advise development teams on best practices and integration approaches
Ensure clean, performance-optimized code that adheres to web standards and brand guidelines
Monitor test performance and help diagnose technical or data-related issues
Collaborate with analytics and product teams to evaluate test results and support rollout decisions
Maintain a backlog of test ideas, documenting outcomes and contributing to a shared optimization knowledge base
Help standardize processes for test development, QA, deployment, and reporting
Keep up to date with CRO tools, technical experimentation capabilities, and evolving front-end best practices
Measures of Success
Timely and error-free deployment of A/B and multivariate experiments
Clear uplift in target metrics such as conversion rate, engagement, or task completion
Stable test setups with clean attribution, tracking, and no SRM or implementation issues
Positive feedback from cross-functional teams on collaboration and technical guidance
Contribution to a robust and scalable testing infrastructure across brands and markets
Requirements
Bachelor’s or Master’s degree in Computer Science, Web Development, or a related field
5+ years of experience in front-end development or CRO engineering within eCommerce or consumer-facing platforms
Deep expertise in client-side experimentation using Optimizely (Web)
Proficient in HTML, CSS, JavaScript (including DOM manipulation, event handling, async behavior)
Experience supporting or integrating server-side testing workflows
Strong understanding of experimentation principles, statistical validity, and pitfalls like SRM
Familiarity with analytics platforms (e.g., GA, Adobe Analytics) and tag management systems
Excellent troubleshooting skills and attention to detail
Strong communicator who can collaborate effectively with designers, analysts, and developers
Agile and sprint-based working experience within cross-functional teams
Passion for optimization, performance, and continuous learning
Experience in fashion or lifestyle brands is a plus
Behaviors
At PVH, how we act is as important as what we do. Here are some key behaviors we expect from our people:
ENTERPRISE FIRST – we act in the best interests of PVH and its consumers beyond our own team, brand, region or market.
DRIVE CHANGE – we lead by example and are optimistic about change . We challenge the status quo but fully commit once a decision is made.
CREATE CLARITY – we are diligent in providing context and setting our priorities so we can be productive quickly.
INSPIRE TRUST – we create safe spaces for debate and deliver on what we promise so people can learn to depend on us.
TAKE ACCOUNTABILITY – we focus on work with the biggest business impact and give candid feedback to each other.
Your Wellbeing is Our Priority
In the heart of Amsterdam, PVH is home to the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein.
Wellbeing: exclusive onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physio, and receive access to our nutritional and wellbeing programs
Campus: extensive food and beverage offerings, top-notch restaurant, barista coffee bars, sky bar, monthly social events, weekly Thursday drinks, game nights, and campus-themed activities that will keep your social life busy
Develop your career: whether you lead a team or contribute your own expertise, everyone is a leader at PVH. PVH University curates and delivers training programs for you to continuously develop your professional and personal goals
Be at the forefront: stay closely connected to our brands, CALVIN KLEIN and TOMMY HILFIGER, and be a part of seasonal market launches, sample sales and receive employee discounts!
Check out our Amsterdam Campus here.
PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.
Top Skills
What We Do
PVH is one of the world’s largest and most admired fashion companies, connecting with consumers in over 40 countries. Our global iconic brands include Calvin Klein and TOMMY HILFIGER. Our 140-year history is built on the strength of our brands, our team and our commitment to drive fashion forward for good. That's the Power of Us. That’s the Power of PVH.
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