Job Description: CRM & Growth Associate
Experience: 1–3 Years
Location: Bangalore (In Office)
Tools: CleverTap, GA4, SQL, AppsFlyer/Branch (Attribution), Cpaas platforms such as gupshup/karix
Role Over
viewWe are looking for two data-driven CRM & Growth Associates to join our marketing team. You will be responsible for the end-to-end execution of retention strategies, using automated lifecycle journeys to drive repeat behavior and minimize churn. Whether it’s building a complex multi-step journey in CleverTap or pulling raw data via SQL to find your next growth lever, you’ll be at the heart of our customer's post-install experiece
Key Responsibilites
Lifecycle Management: Design, deploy, and optimize cross-channel campaigns (Push, Email, In-app, SMS, and WhatsApp) using CleverTap.
Growth Experimentation: Run A/B and multivariate tests on subject lines, creative assets, and journey flows to improve CTRs and Conversion Rates
Attribution & Analytics: Track user journeys from acquisition to retention using GA4 and attribution tools (e.g., AppsFlyer/Branch) to identify high-value cohorts.
Data Analysis: Write basic to intermediate SQL queries to segment users, analyze campaign performance, and generate actionable insights without waiting for the BI Team.
Retention Strategy: Work on churn prediction models and win-back loops to increase the Lifetime Value (LTV) of our user base.
Collaboration: Coordinate with Design and Content teams to ensure brand-consistent messaging that resonates with specific user segments
Core Skills
Experience: 1–3 years in a CRM, Retention, or Growth Marketing role (B2C/E-commerce/Fintech preferred)
Tool Proficiency: Hands-on experience with CleverTap (Journeys, Segments, Liquid tags) is a must.
Analytical Mindset: Comfortable navigating GA4 dashboards and understanding attribution models.
Technical Skills: Ability to write SQL queries (SELECT, JOIN, WHERE) to pull and filter user data.
Curiosity: A natural "tinkerer" who looks at a drop in the funnel and wants to find out why it happened.
Skills Required
- 1-3 years in a CRM, Retention, or Growth Marketing role
- Hands-on experience with CleverTap (Journeys, Segments, Liquid tags)
- Ability to write SQL queries (SELECT, JOIN, WHERE) for segmentation and analysis
- Comfortable navigating GA4 dashboards and understanding attribution models
- Experience with attribution tools (AppsFlyer or Branch)
- Experience with CPaaS platforms and messaging channels (gupshup, Karix, SMS, WhatsApp, In-app, Push, Email)
- Experience running A/B and multivariate tests on campaigns and journeys
- Experience working on churn prediction models and win-back loops to improve LTV
- B2C / E-commerce / Fintech experience
What We Do
Lenskart is Asia’s largest eyewear company serving 40 Million people - helping them see better and lead better quality lives. We have more than 1500 omnichannel stores across 175 cities in India, Singapore and Dubai. Our aim is to serve One Billion eyes by 2025 globally. And in this journey, we want to go beyond vision correction to transform the way people see and experience the world. That’s our new purpose - and we can only get there through cutting-edge technology and exceptional people.
