CRM Strategist

VisionPoint Marketing is on a mission to become higher education’s most trusted enrollment marketing partner. As a full-service agency, we collaborate with colleges and universities nationwide to strengthen brands, accelerate marketing performance, and drive measurable enrollment growth. Our award-winning work is showcased on national conference stages, but our greatest pride is making life easier—and more successful—for our client partners. Headquartered in Raleigh, NC, we operate as a remote-first company with VisionPointers across every U.S. time zone, while offering hybrid and in-person options for those near our headquarters.

As a CRM Strategist at VisionPoint, you’ll author high-level, full-service CRM strategies that guide and support our higher education clients to achieve their enrollment goals. You’ll work collaboratively with marketing strategists, research analysts, account directors, and project managers in direct consultation with our clients to develop CRM strategy and ensure effective implementation. CRM projects will often require you to exude passion for in-depth, creative approaches to develop innovative, data-driven strategies, and achieve alignment with client objectives and goals. Your work will achieve a broad range of CRM technical setup, implementation and evaluative goals. You will play a proactive role in creating work plans with a clear, phased approach to task completion while identifying gaps, risks, and barriers as you manage client expectations. Overall, you’ll ensure VisionPoint's business success by contributing to the pursuit of new business opportunities and expanding existing business within CRM strategy and implementation. 

• Conduct audits of client CRM system, implementation, and use.
• Author high level CRM project goals and strategies for development and use of CRM systems.
• Provide expert guidance and support on execution of CRM strategy.
• Use technical knowledge of CRM data structures, data integrations, interfaces, and user. experience to implement or improve client CRM systems.
• Lead optimization efforts in CRM:
  • Data management
  • Governance
  • Communications
  • Event management
  • Multi-channel Orchestration
  • Interaction tracking
  • Application and forms
  • Analytics and reporting
  • Email/Lead Nurture
  • Gap/Risk Identification
• Contribute to CRM partnership programs.
• Develop reporting and analytics to measure system performance and ROI.

The ideal candidate possess the following skills, interest and experience:

• Bachelor’s degree in relevant field.  Master’s preferred.
• 3+ years of CRM experience using multiple CRM platforms.
• Strong oral, written, presentation and interpersonal skills.
• Tech-savvy with strong analytical problem-solving and decision-making skills.
• Ability to be a team player and work with others toward common goals.
• Impeccable time management, organizational skills, attention to detail, and follow-through.
• Quick learner and self-starter who delivers work that’s excellent and efficient.
• Sense of ownership and accountability to the goals, the client, and the team.
• Desire to thrive in a fast-paced, often changing environment.
• Thirst for knowledge and commitment to growth.
• Proficient in Microsoft Office Suite and/or the Google Drive Suite, especially Excel/Sheets. Comfortable learning new software as needed.
• Actively contribute to VisionPoint’s culture.

VisionPoint Marketing is committed to building a diverse and inclusive work environment and believes that skills are cultivated through a range of experiences. Even if your past work doesn’t meet all of the preferred qualifications, we still encourage you to apply if you are enthusiastic about this opportunity!

At VisionPoint, we believe that a strong culture is as much a valued benefit as health insurance, PTO and 401k. That’s why it’s important to us that future team members connect with – and contribute to – our culture. Our communication, our collaboration, our satisfaction and our growth are largely dependent upon whether we all, as individuals, embrace and live out our values. We believe in the work we do, we support each other, we work hard and we like to have a bit of fun too. When it comes right down to it, happy and fulfilled team members produce better work, and better work is what drives us every day.