CRM Strategist

Reposted 3 Days Ago
Be an Early Applicant
Hiring Remotely in United States
Remote
75K-95K Annually
Senior level
Digital Media • Marketing Tech • Social Media
The Role
Lead architecture and implementation of complex HubSpot instances, design RevOps-aligned data schemas and native integrations, build lead scoring, attribution, reporting, and governance to optimize revenue operations.
Summary Generated by Built In
SmartBug Media is the most decorated HubSpot agency, recognized as a leader in crafting digital solutions that empower organizations to thrive across the entire customer lifecycle. From marketing and sales to revenue operations, customer success, and e-commerce, we combine sound strategies, cutting-edge AI, and digital innovation to deliver solutions that de-risk the future and drive sustainable growth.

With a fully remote team of over 250 professionals, we excel at creating intelligent web and digital ecosystems—from corporate websites to complex web applications—seamlessly integrated with AI-powered solutions. By aligning SmartBug's expertise with our clients' unique business realities, we build scalable, innovative tools that become engines for growth, setting the course for long-term success.

The CRM Strategist reports to the Sr. Director and is the primary architect responsible for leading high-complexity HubSpot implementations. This is a highly technical role focused on the intersection of Revenue Operations (RevOps), HubSpot systems architecture, and native integrations.

While you will collaborate with an Account Manager (who owns the client relationship and retention), you are the technical lead responsible for designing, configuring, and optimizing the HubSpot ecosystem to power the full customer lifecycle. You will translate complex business requirements into scalable technical workflows and native integrations that drive measurable revenue growth.

Key Responsibilities

  • Strategic Technical Design: Lead the architectural design of HubSpot instances, ensuring data schema, custom objects, and property mapping aligning with the client's RevOps strategy.
  • Native Integration Management: Own the strategy and configuration of native integrations within HubSpot (e.g., Salesforce, Microsoft Dynamics, NetSuite, etc.). You must understand the logic of sync rules, field mapping, and conflict resolution.
  • Revenue Engine Optimization: Build lead scoring, advanced attribution, and automated hand-offs between Marketing, Sales, and Services.
  • Data Governance: Implement and enforce data hygiene standards, deduplication logic, and governance frameworks to ensure the CRM remains a "single source of truth."
  • HubSpot Implementation & Configuration
  • Business Process Mapping: Conduct technical discovery to map "Current State" vs. "Future State" processes, identifying technical bottlenecks in the revenue funnel.
  • Reporting & Analytics: Build complex RevOps dashboards that demonstrate clear ROI to stakeholders.

Requirements

  • Technical Experience: Minimum 5 years of experience building complex solutions within the HubSpot platform.
  • RevOps Expertise: Proven ability to design systems around revenue-driving processes (lead-to-cash, forecasting, and attribution).
  • Analytical Skills: Strong ability to navigate complex business challenges and translate them into automated technical solutions.

Top Skills

Hubspot
Microsoft Dynamics
NetSuite
Salesforce
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The Company
HQ: Newport Beach, California
168 Employees
Year Founded: 2007

What We Do

All Systems, Grow. Get the most out of your full customer lifecycle with SmartBug Media, a full service digital agency creating resilient growth in every phase to deliver predictable growth for your organization. We Know Where You Grow from Here. We empower you to leverage the tools you're already using while introducing you to cutting-edge revenue and predictable revenue-generating strategies. Backed by deep technical expertise, SmartBug is ready to skyrocket your company. Unmatched Expertise, Uncompromising Quality. We don't throw around the word “expert” lightly. Our team is composed of industry veterans who've honed their technical and strategic skills from top-tier universities and globally-renowned brands. With us, you collaborate with experienced professionals unmatched anywhere else. For over 15 years, we've not only mastered HubSpot, earning Partner of the Year twice and Elite Solutions Partner status. We have also established ourselves as a Klaviyo Master Elite partner, Google Premier partner, and proud Shopify partner. But we aren't about titles—it's our proven success, reflected in 500+ 5-star reviews, that speaks for our commitment to success. Now is the time to grow with SmartBug.

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