CRM Specialist

Posted 8 Days Ago
Be an Early Applicant
Amsterdam, NLD
Hybrid
Senior level
Information Technology • Internet of Things
The Role
Own CRM contact strategies across global brands; analyze customer data to identify growth and retention opportunities; design lifecycle strategies and personalized, multi-channel campaigns (email, push, in-app); scale automation, run A/B tests, apply AI-driven personalization and predictive segmentation; monitor and optimize performance cross-functionally.
Summary Generated by Built In
Why Coda
Coda is a global growth engine for commerce, connecting people, digital products, and payments through trusted monetization and distribution solutions.

With 600+ people from 57 nationalities across 23 locations, we’re a truly global team headquartered in Singapore, with offices in Amsterdam, Dubai, Bristol, Shanghai, Eindhoven, and across Southeast Asia.

We power global commerce through a dual model. Our B2B solutions, Codapay, Coda Webstore, Coda Links, Coda Distribution, and Giftcloud, enable publishers and brands to monetize and distribute digital content globally. On the consumer side, we operate a portfolio of trusted storefronts including  Codashop, Recharge.com, Startselect.com, and mobiletopup.co.uk, that give customers secure and easy access to game top-ups, digital credits, vouchers, gift cards and prepaid products in over 70 markets.

Our culture is built on respect, ownership, and collaboration. We move fast, support each other, and celebrate wins together.

If you’re looking to grow your career and make a real impact in a global team, Coda is the place for you. 

The opportunity

    Recharge is a global B2C e-commerce platform where consumers buy digital products, payment cards, gift cards, gaming vouchers, and mobile top-ups. Trusted by brands like PaysafeCard, Apple, Google, Vodafone, and PlayStation, we're making prepaid payments simpler, faster, and more accessible worldwide.
     
    We're looking for a CRM Specialist to join our Global Retention Team and own customer contact strategies across CRM channels, covering recharge.com and our local brands (beltegoed.nl,  guthaben.de, recharge.fr) across multiple customer segments, markets, and product categories.

What you have

  • 5+ years experience in CRM/lifecycle marketing, preferably in e-commerce or digital products
  • Strong hands-on experience with marketing automation platforms (e.g. Selligent or similar)
  • Proven analytical mindset, comfortable working with data and translating insights into actions
  • Experience with or strong interest in applying AI/ML within CRM (predictive modeling, AI-driven personalization, generative AI for content/optimization)
  • A commercial mindset focused on driving measurable impact (conversion, retention, CLV)
  • Strong ownership, proactive communication, and a "get things done" mentality
  • Adaptable and eager to learn, you thrive in a fast-paced, international environment where priorities can change quickly

We are proud to be an equal opportunity employer, embracing the unique qualities of every individual, regardless of gender, race, age, religion, disability, or other local protected classes. Our goal is to foster an inclusive environment where everyone feels welcome and valued.
 
Due to the large number of exceptional applications we receive, we can only reach out to shortlisted candidates. If you don't hear from us, rest assured there may be another opportunity at Coda that aligns better with your unique abilities. Remember to check our Careers Page for more exciting job openings!

Skills Required

  • 5+ years experience in CRM/lifecycle marketing
  • Experience in e-commerce or digital products
  • Hands-on experience with marketing automation platforms (e.g. Selligent or similar)
  • Experience executing personalized campaigns across email, push, and in-app channels
  • Proven analytical mindset; comfortable working with data and translating insights into actions
  • Experience with or strong interest in applying AI/ML within CRM (predictive modeling, personalization, generative AI)
  • Experience with A/B testing and campaign optimization
  • Commercial mindset focused on conversion, retention, and customer lifetime value
  • Strong ownership, proactive communication, and a get-things-done mentality
  • Adaptable and eager to learn; able to thrive in a fast-paced international environment
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The Company
HQ: Singapore
476 Employees
Year Founded: 2011

What We Do

Coda leads in commerce solutions and out-of-app monetization. Since 2011, we’ve accelerated growth for our partners by expanding their global reach and deepening customer engagement. Trusted by over 300 publishers—including Activision, Electronic Arts, Moonton, and Riot Games—we maximize revenue with solutions like Custom Commerce, Codapay, Codashop, and Distribution. By connecting our partners to more than 90% of the world's preferred payment methods, we unlock access to over 200M paying customers worldwide. Headquartered in Singapore with a team of 400+, Coda has earned recognition as a 2023 APAC High Growth Company by the Financial Times, one of Granite Asia’s NextGenTech 30 (2024), a payments leader in Fortune’s Fintech Innovation Asia list (2024), and featured in The Straits Times Fastest Growing Fintechs (2024)

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