With 600+ people from 57 nationalities across 23 locations, we’re a truly global team headquartered in Singapore, with offices in Amsterdam, Dubai, Bristol, Shanghai, Eindhoven, and across Southeast Asia.
We power global commerce through a dual model. Our B2B solutions, Codapay, Coda Webstore, Coda Links, Coda Distribution, and Giftcloud, enable publishers and brands to monetize and distribute digital content globally. On the consumer side, we operate a portfolio of trusted storefronts including Codashop, Recharge.com, Startselect.com, and mobiletopup.co.uk, that give customers secure and easy access to game top-ups, digital credits, vouchers, gift cards and prepaid products in over 70 markets.
Our culture is built on respect, ownership, and collaboration. We move fast, support each other, and celebrate wins together.
If you’re looking to grow your career and make a real impact in a global team, Coda is the place for you.
What you'll do
Drive customer base analysis to identify growth opportunities, retention gaps, and actionable insights to increase customer lifetime value
Evolve customer lifecycle strategies, improving retention, reducing churn, and maximizing engagement across key segments
Develop and execute personalized, data-driven CRM campaigns across multiple channels (email, push, in-app), tailored to customer behavior and intent
Leverage marketing automation tools to scale CRM activities, including segmentation, journey orchestration, and A/B testing
Apply AI-driven approaches (e.g. predictive segmentation, recommendation models, send-time optimization, content generation) to enhance targeting, personalization, and campaign performance
Continuously monitor and optimize campaign performance, translating data into clear insights and actionable improvements
Collaborate cross-functionally with Creative, Marketing Automation, Product & Tech, and BI teams to deliver seamless, high-impact CRM initiatives
What you'll bring
Min. 5 years experience working in CRM/lifecycle marketing, preferably in e-commerce or digital products
Strong hands-on experience with marketing automation platforms (e.g. Selligent or similar)
Proven analytical mindset, comfortable working with data, running analyses, and translating insights into actions
Experience with or strong interest in applying AI/ML within CRM, such as: Predictive modeling (e.g. churn, LTV, next best action), AI-driven personalization or recommendation systems, Experimentation with generative AI (e.g. content creation, campaign optimization)
A commercial mindset with a focus on driving measurable impact (conversion, retention, CLV)
Creative thinking combined with a test-and-learn approach
Strong ownership, proactive communication, and a “get things done” mentality
Open-minded, adaptable, and comfortable working in a fast-changing, international environment
What We Do
Coda leads in commerce solutions and out-of-app monetization. Since 2011, we’ve accelerated growth for our partners by expanding their global reach and deepening customer engagement. Trusted by over 300 publishers—including Activision, Electronic Arts, Moonton, and Riot Games—we maximize revenue with solutions like Custom Commerce, Codapay, Codashop, and Distribution. By connecting our partners to more than 90% of the world's preferred payment methods, we unlock access to over 200M paying customers worldwide. Headquartered in Singapore with a team of 400+, Coda has earned recognition as a 2023 APAC High Growth Company by the Financial Times, one of Granite Asia’s NextGenTech 30 (2024), a payments leader in Fortune’s Fintech Innovation Asia list (2024), and featured in The Straits Times Fastest Growing Fintechs (2024)
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