CRM Specialist

CRM Specialist

We’re looking for a hands-on, detail-obsessed CRM Specialist who’s passionate about helping people across the UK make better financial decisions.

In this role, you’ll be the engine of our CRM execution, turning ideas into high-impact campaigns that reach millions of users across email, push and in-product messaging.

Working closely with our Senior CRM Manager and collaborating with the wider CRM team, Creative Studio, and MarTech teams, you’ll own delivery quality end-to-end: building, testing, and optimising campaigns that connect the right message with the right user at the right time. If you love seeing your work go live, obsess over clean builds, and take pride in pixel-perfect execution, you’ll fit right in.

At ClearScore, we’re on a mission to help everyone achieve greater financial wellbeing. You’ll join a curious, collaborative team that genuinely cares about learning, growth, and doing meaningful work together.

What you will be doing:

• Build, run, and optimise multi-channel CRM campaigns (email, push, WhatsApp, in-app) from setup to launch and reporting.
• Use real-time data to target the right users with personalised, timely messages across channels.
• QA and test all content for rendering, functionality, and responsiveness (using tools such as Email on Acid).
• Execute A/B tests, dynamic content, and modular templates to drive maximise monetisation while ensuring user attrition isn’t negatively impacted.
• Track, analyse, and iterate, always chasing better open, click, and conversion rates.
• Collaborate with designers and copywriters to craft communications that inform, inspire, and convert.
• Support testing and implementation of new CRM features, automation, and personalisation capabilities.

Skills we'd love you to have

• Hands-on experience in CRM or email marketing within a digital B2C fintech or commercially focused CRM team.
• Experience using an enterprise-level ESP such as Braze (preferred), Salesforce Marketing Cloud, Adobe Campaign, or Iterable.
• Skilled in A/B testing, audience segmentation, and personalisation strategies.
• Experience with QA tools (Litmus, Email on Acid, etc.).
• Creative instinct with a strong sense for what resonates with customers.
• Strong written communication skills, with excellent attention to detail and an ability to ensure all outbound messages are clear, accurate, and on-brand for South African customers.

Technical & Data Skills

• Working knowledge of HTML and responsive frameworks for email development (Liquid a plus).
• Exceptional attention to detail and quality assurance.
• Comfortable interpreting campaign data and using dashboards to drive optimisation.
• Proficient in Excel or Google Sheets for reporting and tracking.
• Understanding of data-driven segmentation (queries, filters, and data troubleshooting) and experience using dynamic content or Liquid logic to personalise campaigns.

Mindset & Ways of Working

• A get-it-done attitude, you move fast and deliver with precision.
• Proactive, curious, and eager to learn new CRM tools and channels.
• Meticulous about detail and quality.
• Highly organised and able to manage multiple projects simultaneously.

Collaboration & Creativity

• Strong communicator who thrives in cross-functional teams.
• Energised by testing, learning, and improving.
• Passionate about making marketing communications useful, impactful, and human.

Why ClearScore?

ClearScore is the UK's #1 credit score and report app. We are also present in South Africa, Australia and Canada, with more than 20 million users globally and growing fast. Someone joins ClearScore every 20 seconds. We have established relationships with over 50 of the main lenders in the U.K., and have been a trusted tool for customers to manage their credit and make better financial decisions.

Since October 2016 we have helped 1.8 million users take out a new credit card or loan. We are user-centric at our core and we believe in leveraging technology to enable positive financial choices. We are design-led and data-driven and we embed these behaviours in everything we do.

Our company culture is a fundamental part of all we have achieved. We believe in hiring smart, driven, passionate and diverse people who are keen on having a real impact in our organisation. We trust you to manage your own time so we offer flexible work and no fixed desk hours. We don't micromanage and we believe in measuring outcomes rather than effort. We have an inclusive culture where all, regardless of seniority, are encouraged to contribute with their ideas, look after their wellbeing and actively seek opportunities for career growth.

If you feel like this could be the place for you, apply and our Talent team will be happy to share more.

Benefits:

• 25 paid holidays and a “duvet day” on your birthday
• Hybrid Work Environment
• Private health and dental cover - including mental health support through Bupa 
• GP office visits
• Life assurance scheme
• Up to 6% matched pension
• Regular Lunch and Learns with guest speakers
• Dog-friendly office
• Daily breakfast and free snacks
• Access to discounts via Cobens Extras 
• Free sports and social clubs
• Continued investment into learning and development 
• Leadership-led training
• In-house psychotherapist
• Financial coach to help you plan and achieve your goals
• No clock-watching culture
• Generous maternity and paternity plans
• Culture and inclusion representatives
• Transparent pay structure and a career growth plan

Equal Opportunities

ClearScore is committed to providing equal employment opportunities to all qualified individuals. As an equal opportunity employer, we are able to make reasonable adjustments to accommodate individuals with disabilities during the recruitment and selection process. If you require accommodation, please inform us in advance, and we will work with you to meet your needs.

• Levels 1-5: Minimum 2 days per week in-office
• Level 6 and above: Minimum 3 days per week in-office

• Flexibility to manage your work and life
• Dedicated in-office days for team building and collaborative projects
•  Office facilities (with plants!) designed for productive interactions
• Clear expectations and support for maintaining our hybrid schedule