Company Description
Wolt is a technology company that makes it incredibly easy to discover and get the best restaurants, grocery stores and other local shops delivered to your home or office. Since launching 7 years ago, Wolt has expanded from a restaurant food delivery platform in the Nordics to a leading player in the delivery of everything across EMEA. Wolt works together with tens of thousands of restaurant and retail partners, as well as with over a hundred thousand courier partners across 25 countries and 250+ cities. In November 2021 Wolt and DoorDash announced they are joining forces, and the transaction is expected to close in H1 2022. We continue to expand rapidly and are looking for more talented individuals to join us.
So, why work at Wolt?
At Wolt, we’re about getting things done.
You’ll probably enjoy it here if you like taking ownership, developing yourself and being around friendly, humble and ambitious people.
We work hard to make cities into better places, and it’s pretty cool seeing us grow every week. If you’re passionate about building things that just… work, Wolt might be for you.
Our Commitment to Diversity, Equity & Inclusion
We want to have all sorts of people in our team – people like you and me, and people different from you and me. To be able to work with diverse teammates – when it comes to gender, age, ethnicity, life background, sexual orientation, political views, religion, or any other personal trait – we consciously aim to offer equal opportunity for everyone to work with us. This is because we believe diverse teams make the most thought-through decisions and build things in the most inclusive way.
Join us today to build Wolt together.
Job Description
The Regional CRM Specialist, reporting to the Regional CRM Manager, is responsible for execution and optimization of our customer communication efforts across the region. Your primary focus will be on utilizing a data-driven approach to enhance customer experiences, drive engagement, improve retention and maximize customer loyalty, through effective tailored communication. You will collaborate closely with cross-functional teams to implement CRM initiatives that align with business objectives and deliver measurable results.
What you'll be doing
- Manage the regional plan for customer communication and communication inventory including email/push/SMS and in-app messaging
- Understand the full range of communication, including global programs and local sends to our user bases.
- Segment customer databases based on demographics, behaviors, and purchase history to personalize communications and offers.
- Execute the regional communication plan, monitor feedback and opt-outs where needed.
- Monitor key performance indicators (KPIs) such as open rates, CTRs, conversion rates, and CLV to evaluate the effectiveness of CRM initiatives.
- Generate regular reports and dashboards to communicate insights and track progress towards CRM goals and objectives.
- Create a clear communication plan overview that is shareable with regional and global stakeholders.
- Collaborate with the global marketing automation team to align regional strategies with global standards.
Qualifications
- You have 2+ years of CRM/Lifecycle Marketing, retention marketing experience, or in a digital marketing/analytics function that uses email marketing, mobile marketing, and other owned channels is acceptable.
- You have experience using marketing automation tools or email marketing platforms EMS to personalise customer journeys (i.e Emarsys, Iterable, Sailthru, Salesforce, or Marketing Cloud)
- You have experience working with complex localised and regional marketing projects, coordinating logistics with many different international partners
- You have experience working with technical and business teams in different countries and time-zones.
- You have experience using marketing and product analytics tools
- You have experience with project management tools, (JIRA or similar) and the ability to use them for streamlined marketing operations and team collaboration
Additional Information
If you are excited about working in a high-growth environment, taking ownership, and being part of an extremely ambitious team, then click below to apply and get the conversation going!
We will be reviewing applications on an on-going basis, so if this sounds like an opportunity you want to pursue, apply today!
Top Skills
What We Do
Wolt is a Helsinki-based technology company that provides an online platform for consumers, merchants and couriers. It connects people looking to order food and other goods with people interested in selling and delivering them. To enable this, Wolt develops a wide range of technologies from local logistics to retail software and financial solutions – as well as operating its own grocery stores under the Wolt Market brand.
Wolt’s products include Wolt+ (subscription service for customers), Wolt for Work (meal benefits and office deliveries for companies), Wolt Drive (fast last-mile deliveries for merchants) and Wolt Self-Delivery (service for merchant partners with their own delivery staff). Wolt’s mission is to make cities better by empowering and growing local communities. Wolt was founded in 2014 and joined forces with DoorDash in 2022. DoorDash operates in 29 countries today, 25 of which are with the Wolt product and brand.
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