SwissBorg is building the future of crypto wealth management, making investing more accessible, transparent and intuitive for everyone. At the core of our platform is the Meta-Exchange (MEX). This smart routing engine connects multiple exchanges and liquidity sources to deliver optimal execution in a single, seamless app.
We're Swiss-engineered, regulated, and trusted by nearly one million users managing over $1B in crypto assets. But beyond the numbers, what drives us is the people behind every wallet and a commitment to continuously improving how they experience and interact with crypto.
- Join us!
We’re hiring a Lifecycle Specialist to own our email, push, and in-app messaging, optimising existing journeys, filling funnel gaps, and balancing our campaign calendar to boost activation, retention, and ARPU.
You’ll test messaging, timing, and cohorts to drive growth, using AI to automate manual workflows across campaign creation and reporting.
You will:
- Own our lifecycle programme across email, push and in-app banners: run existing journeys and build new ones where the funnel has gaps
- Manage transactional, triggered, seasonal and product campaigns, keeping the comms calendar coherent and avoiding over-messaging
- Build growth, activation and retention strategies to increase ARPU
- Run experiments on messaging, timing, channels and cohorts, and report on what moves activation and retention KPIs
- Use AI to automate manual work and to speed up campaign creation, QA and reporting
About you:
- Have experience in CRM, lifecycle or growth marketing, ideally in a B2C app (fintech or crypto)
- Hands-on with an ESP or CEP such as Iterable, HubSpot or similar, building email and push automations, including transactional and triggered flows
- Growth mindset: funnels, cohorts, activation, churn, and how to keep users engaged without overwhelming them
- Strong analytics: A/B testing, cohort analysis, and comfortable pulling your own numbers (Mixpanel, Metabase or SQL a plus)
- Structured, methodical and confident sharing ideas with the team
- Must have an interest in crypto
Why SwissBorg:
🪙 Annual BORG bonus
⏰ Genuine remote and flexible working
🏖 25 days annual leave plus local bank holidays
📚 Learning and development budget
💻 MacBook and home office budget
✈ Team and company-wide retreats
📱 SwissBorg Premium account
💰 VSOP share options
🤗 BORG welcome bonus
Skills Required
- Experience in CRM, lifecycle marketing, or growth marketing
- Hands-on experience with an ESP or CEP such as Iterable, HubSpot, or similar
- Experience building email and push automations, including transactional and triggered flows
- Understanding of funnels, cohorts, activation, churn, and user engagement
- Experience with A/B testing and cohort analysis
- Ability to independently pull and analyze performance data
- Experience in a B2C app, preferably fintech or crypto
- Experience with Mixpanel, Metabase, or SQL
- Structured, methodical working style and confidence sharing ideas
- Interest in crypto
What We Do
SwissBorg is democratising wealth management by making it fun, fair, and community-centric. Headquartered in Lausanne, Switzerland, SwissBorg has an international team of over 250 people and holds two licenses to provide Virtual Currency Exchange and Virtual Currency Wallets internationally as well as the French PSAN or DASP (digital asset service provider). We believe that blockchain technology can empower everyone to control their wealth and that this is the next step towards a world of decentralised nations, where every individual is welcome and is fairly rewarded for their contributions. SwissBorg App is a crypto wealth platform where 630k+ users buy, sell and earn on 40+ digital assets, 16 fiats, across 5 exchanges, and all in one app. By connecting to leading crypto exchanges: Binance, HitBTC, LMAX, Bitfinex and Kraken, our exclusive smart engine technology offers access to the best liquidity and rates in seconds while creating unlimited crypto/fiat trading pairs. Learn more at https://linktr.ee/SwissBorgofficial
