The Role
Deliver end-to-end CRM campaigns (email, push, lifecycle) for strategic partners using Salesforce Marketing Cloud and CMS. Analyze performance, run A/B/multivariate tests, optimise segmentation and personalisation, ensure quality/compliance, report KPIs, and drive process and feature improvements while collaborating with cross-functional teams and mentoring colleagues.
Summary Generated by Built In
Tech that takes you places
We’re CarTrawler, the global travel tech company behind seamless connections between people, places and possibilities. From powering car rental to creating smarter ways to move, we make travel smoother for millions worldwide. Our culture is built on curiosity, collaboration and craic where every idea counts and every journey matters. Ready to make an impact? Let’s go places together.
The purpose of this role is to;
- Deliver high-impact CRM campaigns for strategic partner accounts and brands, driving customer engagement and commercial performance.
- Ensure excellence in CRM campaign execution through data-driven insights, testing and marketing best practices.
- Own CRM campaign performance for strategic partners, leveraging customer insights, optimisation and CRM expertise to improve engagement, retention and commercial outcomes
What you’ll do as a CRM Specialist
- Act as the CRM and digital marketing expert within the Trading Squad, delivering campaign solutions that support partner and brand objectives.
- Own end-to-end CRM campaign execution across email, push notifications and lifecycle communications.
- Build and deploy campaigns using Salesforce Marketing Cloud, CMS, widgets and microsites.
- Ensure campaign quality, compliance and consistency across client IDs, landing pages, customer journeys and partner requirements.
- Collaborate with Trading Squad Leads and commercial stakeholders to deliver high-quality campaigns within agreed timelines. Data & Insights
- Identify opportunities to increase partner revenue through CRM optimisation, segmentation, lifecycle marketing and personalisation.
- Analyse campaign performance and customer data to optimise future activity.
- Translate insights into actionable recommendations that improve engagement and commercial performance.
- Define, monitor and report on CRM campaign KPIs.
- Deliver regular performance reporting to internal squads and partners. Quality Assurance & Continuous Improvement
- Conduct quality assurance across all CRM campaign elements to ensure high standards of delivery.
- Work closely with partners and internal teams to achieve CRM and marketing objectives.
- Identify opportunities to improve campaign delivery and operational efficiency.
- Drive process improvements that enhance consistency and effectiveness. CRM Testing & Innovation
- Execute A/B and multivariate testing across email and lifecycle campaigns, documenting and sharing key learnings.
- Proactively identify testing opportunities to improve customer engagement and conversion.
- Partner with Revenue Enablement and MarTech teams to implement and scale successful test initiatives.
- Drive innovation across lifecycle marketing, automation and audience targeting. Stakeholder Collaboration & Communication
- Build strong relationships with Trading Squads, partners and cross-functional teams.
- Translate partner requirements into clear CRM campaign briefs.
- Provide expert CRM recommendations to improve customer engagement, conversion and commercial performance.
- Collaborate with CRM, MarTech and Revenue Enablement teams to identify new opportunities for partners and the business. Continuous Improvement & Knowledge Sharing
- Improve CRM processes and partner integrations to enhance campaign delivery.
- Identify and implement new CRM features and enhancements that add value for partners.
- Share CRM knowledge and best practices across the team.
- Mentor and support colleagues where appropriate.
Campaign Execution & Delivery
What you'll bring to the team
- Bachelor's degree in Marketing, Digital Marketing, Business, Commerce, E-Commerce, Data Analytics or a related discipline, or equivalent professional experience.
- Salesforce Marketing Cloud certifications (e.g. Email Specialist, Administrator or Consultant) are an advantage.
- CRM, Digital Marketing or Customer Lifecycle Marketing certifications (e.g. CIM or Digital Marketing Institute) are desirable. Experience
- 3+ years' experience in CRM, digital marketing, customer lifecycle marketing or e-commerce.
- Proven experience delivering CRM and digital marketing campaigns across email, lifecycle marketing and marketing automation platforms.
- Hands-on experience using Salesforce Marketing Cloud and CMS platforms to execute, optimise and measure CRM campaigns.
- Strong track record of improving campaign performance through segmentation, personalisation, testing and data-driven optimisation.
- Experience delivering against CRM and commercial KPIs, including engagement, conversion, retention, ROI and incremental revenue.
- Experience collaborating with cross-functional teams and stakeholders in a fast-paced commercial environment.
- Strong analytical skills with experience in performance reporting, KPI measurement and translating insights into commercial recommendations
Qualifications
Go on, give it a go!
We know that looking for a new job can feel a bit daunting but don’t let a touch of imposter syndrome hold you back. Even if you don’t tick every box, we’d still love to hear from you! Apply today to stay connected.
At CarTrawler, we’re proud to be an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive environment for everyone. No matter your background, identity, or life experience, if you’re passionate about what you do, you’ll be welcomed here.
Perks for the journey
· Competitive pay and benefits, including a performance-based annual bonus, fully subsidised VHI health insurance and pension matching up to 4%.
· Generous time off and flexible working, including 25 days’ annual leave, extra company days, monthly Friday Unplugged afternoons and the option to work abroad for up to 20 days a year.
· Comprehensive wellbeing support, including access to health and mental health programmes (HeadsUp and EAP) and paid leave for marriage, volunteering and personal wellbeing including menstrual, menopause, and fertility leave.
· Growth and recognition culture with development opportunities through training, coaching and study support plus programmes that celebrate individual and team achievements.
· Everyday perks that make a difference - subsidised canteen (KC Peaches), on-site car parking, Bike to Work and TaxSaver schemes plus an active Sports & Social Club.
Skills Required
- Bachelor's degree in Marketing, Digital Marketing, Business, Commerce, E-Commerce, Data Analytics or related, or equivalent professional experience.
- 3+ years' experience in CRM, digital marketing, customer lifecycle marketing or e-commerce.
- Proven experience delivering CRM and digital marketing campaigns across email, lifecycle marketing and marketing automation platforms.
- Hands-on experience using Salesforce Marketing Cloud to execute, optimise and measure CRM campaigns.
- Experience using CMS platforms to build/deploy landing pages, widgets and microsites.
- Strong track record of improving campaign performance through segmentation, personalisation, testing and data-driven optimisation.
- Experience delivering against CRM and commercial KPIs (engagement, conversion, retention, ROI, incremental revenue).
- Experience collaborating with cross-functional teams and stakeholders in a fast-paced commercial environment.
- Strong analytical skills with experience in performance reporting, KPI measurement and translating insights into commercial recommendations.
- Salesforce Marketing Cloud certifications (e.g., Email Specialist, Administrator or Consultant).
- CRM, Digital Marketing or Customer Lifecycle Marketing certifications (e.g., CIM or Digital Marketing Institute).
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The Company
What We Do
The leading global B2B provider of car rental and mobility solutions to the travel industry. Our purpose is driving successful partnerships. CarTrawler’s end-to-end technology platform expands our airline and travel partners’ offering to their customers, creating substantial ancillary revenue opportunities. We provide unrivalled breadth and depth of content worldwide, including car rental, private airport transfer and ride-hailing services. CarTrawler creates innovative, data-led solutions for some of the largest travel brands in the world, including United Airlines, American Express, easyJet, Alaska Airlines, SWISS, Hotels.com and Emirates. As a B2B company we focus solely on helping our airline and travel partners build their brands, not our own.
