CRM Specialist - ZOHO

Posted 10 Days Ago
Be an Early Applicant
Ahmedabad, Gujarat, IND
In-Office
Mid level
Beauty • eCommerce
The Role
Manage and optimize the Zoho CRM ecosystem, including data quality, pipelines, campaigns, lifecycle segmentation, workflows, Deluge automation, API integrations, and analytics dashboards. The role supports customer engagement, retention, sales and marketing performance, and cross-functional CRM adoption. Candidates need hands-on Zoho experience, mandatory Deluge expertise, programming knowledge, integration skills, analytical ability, and 2–5 years of relevant experience.
Summary Generated by Built In

We are looking for a Zoho CRM Specialist who can manage, customize, and optimize our CRM ecosystem to drive customer engagement, retention, and operational efficiency. This role requires a mix of CRM expertise, automation skills, and basic coding knowledge to build scalable systems and improve overall performance.

Key Responsibilities
  • Manage and maintain Zoho CRM, ensuring accurate data, pipeline visibility, and smooth operations
  • Design and execute targeted campaigns using Zoho Campaigns and Zoho Marketing Automation
  • Build and optimize workflows, blueprints, and automation using Deluge
  • Develop and manage integrations with internal and third-party tools via APIs and webhooks
  • Create customer segmentation strategies for lifecycle marketing (lead nurturing, retention, re-engagement)
  • Generate reports and dashboards using Zoho Analytics to track campaign and sales performance
  • Ensure CRM data hygiene, deduplication, and compliance with data privacy standards
  • Collaborate with sales, marketing, and tech teams to improve CRM usage and efficiency


Requirements
  • Hands-on experience with Zoho CRM and the Zoho ecosystem
  • Strong knowledge of Deluge (mandatory)
  • Working knowledge of:
  • SQL
  • JavaScript or Python
  • Experience with API integrations, webhooks, and automation tools (Zoho Flow, Zapier, etc.)
  • Strong analytical skills with Excel / reporting tools
    Bachelor’s degree in Marketing, Business, IT, or related field
  • 2–5 years of relevant experience in CRM / Marketing Automation (Zoho preferred)
  • Strong problem-solving and logical thinking ability
  • Good communication and cross-team collaboration skills


  • Skills Required

    • Hands-on experience with Zoho CRM and the Zoho ecosystem
    • Strong knowledge of Deluge
    • Working knowledge of SQL
    • Working knowledge of JavaScript or Python
    • Experience with API integrations, webhooks, and automation tools such as Zoho Flow or Zapier
    • Strong analytical skills with Excel or reporting tools
    • Bachelor’s degree in Marketing, Business, IT, or a related field
    • 2–5 years of relevant CRM or marketing automation experience
    • Strong problem-solving and logical thinking ability
    • Good communication and cross-team collaboration skills
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    The Company
    130 Employees
    Year Founded: 2021

    What We Do

    Dermatouch is an India-based dermatology-led skincare brand and online platform offering personalized, clinically tested products for common skin concerns. Its range includes serums, creams, sunscreens, toners, moisturizers, and other formulations designed to address pigmentation, dark spots, acne, scars, and related needs. Customers can take a skin test and purchase customized products, while the company also serves retail and healthcare distribution partners.

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