The Role
The CRM Specialist will enhance user experience through tooltips, tours, surveys, and notifications while collaborating with teams and measuring effectiveness.
Summary Generated by Built In
Our client is looking for a CRM Specialist (User Experience Specialist) responsible for creating, managing, and optimizing in-app messages, push notifications, tooltips, tours, and surveys to improve the user experience for new and existing users.
Responsibilities
- Develop and implement a strategy for using tooltips, tours, and surveys to improve the user experience.
- Work with designers, developers, and other stakeholders to create and implement effective tooltips, tours, and surveys.
- Measure the effectiveness of tooltips, tours, and surveys and make improvements as needed.
- Collaborate with the customer support team to answer user questions and feedback.
Requirements:
- Strong design, communication, and collaboration skills.
- Experience in tooltips, tours, and survey implementation.
- Experience in UX/UI design
- Experience in user research
- Experience in data analysis
- Knowledge of Chameleon, Customer.io, OneSignal or others CRM Sportbooks systems
- CRM oriented
- Understanding of the gaming industry
- Fluency in English
Skills Required
- Strong design, communication, and collaboration skills
- Experience in tooltips, tours, and survey implementation
- Experience in UX/UI design
- Experience in user research
- Experience in data analysis
- Knowledge of Chameleon, Customer.io, OneSignal or others CRM systems
- CRM oriented
- Understanding of the gaming industry
- Fluency in English
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The Company
What We Do
Pacifica Continental is a global recruitment firm specialized in strategic positions such as board members, c-suites, senior and middle management, and skilled professionals across various industries, helping clients attract, develop, and retain talent to accelerate business growth.








