CRM Specialist (m/f/d)

Posted 13 Days Ago
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Berlin
In-Office
Mid level
Food
The Role
As a CRM Specialist at Wolt, you will manage and execute CRM campaigns, analyze their performance, and optimize user engagement through data-driven strategies.
Summary Generated by Built In
About Wolt

At Wolt, we create technology that brings joy, simplicity and earnings to the neighborhoods of the world. In 2014 we started with delivery of restaurant food. Now we’re building the delivery of (almost) everything and you’ll find us in over 500 cities in 30 countries around the world. In 2022 we joined forces with DoorDash and together we keep on dreaming big and expanding across the globe.
Working at Wolt isn’t always easy, but it’s definitely exciting. Here you’ll learn more, build more, and ship more than in most other companies. You’ll be challenged a lot, but also have a lot of fun on the way. So, if you’re a self-starter with drive and entrepreneurial spirit, this could be the ride of your life.

Are you a CRM enthusiast and have experience in managing and executing campaigns? Do you have an analytical eye when it comes to evaluating campaign performance? If this sounds like you, we’d love to chat!

What you’ll be doing

As a CRM Specialist at Wolt, you’ll play a key role in shaping how millions of users experience our brand through personalized, data-driven communication. You’ll manage CRM initiatives across multiple markets - turning insights into impactful campaigns that drive engagement, retention, and growth.

Day-to-day in this role, you’ll:
  • Plan, build, and execute automated and ad-hoc CRM campaigns across email, push, and in-app channels.
  • Collaborate with local and global marketing teams to align campaigns with business goals and ensure strong localization.
  • Analyze campaign performance, extract insights, and recommend actionable improvements.
  • Use AI and automation tools to optimize segmentation, content, and timing for smarter, faster execution.
  • Continuously test, learn, and share best practices to enhance CRM performance and customer experience across markets.
Our humble expectations
  • 2–3 years of experience working in CRM, preferably in tech, eCommerce, or on-demand services.
  • Hands-on experience with CRM tools such as Iterable, Salesforce, Braze, or similar.
  • Solid understanding of automated lifecycle campaigns and multi-channel communication (email, push, in-app).
  • Strong analytical mindset - confident in reading data, identifying insights, and making data-driven decisions.
  • Great communication and stakeholder management skills - you’ll work closely with multiple markets and teams.
  • A proactive, curious, and collaborative approach, always looking for smarter and more creative ways to engage users.
What we offer

At Wolt, you’ll join a diverse, global marketing community where creativity meets technology. You’ll have the chance to:

  • Shape how millions of users across different markets experience Wolt.
  • Work with modern CRM and AI-driven tools that allow you to experiment, learn, and grow.
  • Collaborate with talented teams across 30+ countries and bring local insight into global impact.
  • Take ownership of your projects while being supported by a team that genuinely cares about your success.
  • Enjoy a flexible, international work environment that values trust, autonomy, and continuous learning.
Next steps

If this sounds like you, hit apply and let’s start the conversation!
Our process typically includes:

  1. Application review - we’ll carefully read through your profile.
  2. Intro chat – an informal conversation to get to know you and share more about Wolt.
  3. Interview round(s) -  meet your potential teammates and discuss your experience and ideas.
  4. Assignment - a short practical task so we can see your thinking in action.
  5. Final chat – meet your future manager and align on expectations and culture fit.

We aim to make the process transparent, friendly, and engaging - just like how we work every day at Wolt.

Our Commitment to Diversity and Inclusion

We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.

Top Skills

AI
Automation Tools
Braze
Iterable
Salesforce
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The Company
HQ: Helsinki
8,287 Employees
Year Founded: 2014

What We Do

Wolt is a Helsinki-based technology company that provides an online platform for consumers, merchants and couriers. It connects people looking to order food and other goods with people interested in selling and delivering them. To enable this, Wolt develops a wide range of technologies from local logistics to retail software and financial solutions – as well as operating its own grocery stores under the Wolt Market brand.

Wolt’s products include Wolt+ (subscription service for customers), Wolt for Work (meal benefits and office deliveries for companies), Wolt Drive (fast last-mile deliveries for merchants) and Wolt Self-Delivery (service for merchant partners with their own delivery staff). Wolt’s mission is to make cities better by empowering and growing local communities. Wolt was founded in 2014 and joined forces with DoorDash in 2022. DoorDash operates in 29 countries today, 25 of which are with the Wolt product and brand.

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