CRM Specialist (Courier Partner)

Posted 9 Days Ago
Be an Early Applicant
Helsinki
7+ Years Experience
Food
The Role
The CRM Specialist will design, implement, and support CRM strategies across multiple markets, analyze campaign performance, and create innovative marketing campaigns, while collaborating with local marketing teams for effective localization.
Summary Generated by Built In

Company Description

Wolt is a technology company that makes it incredibly easy to discover and get the best restaurants, grocery stores and other local shops delivered to your home or office. Since launching 7 years ago, Wolt has expanded from a restaurant food delivery platform in the Nordics to a leading player in the delivery of everything across EMEA. Wolt works together with tens of thousands of restaurant and retail partners, as well as with over a hundred thousand courier partners across 23 countries and 250+ cities. In November 2021 Wolt and DoorDash announced they are joining forces, and the transaction is expected to close in H1 2022. We continue to expand rapidly and are looking for more talented individuals to join us.

Wolt not only offers great apps to customers and partners, but is also developing a broad range of technologies and solutions. Our apps (iOS and Android) have the industry’s highest reviews, largely because of our customer-centric approach to how we build our products and operations. For example, our customer service team responds in a matter of minutes, in the customer’s own language.

So, why work at Wolt?

At Wolt, we’re about getting things done.

You’ll probably enjoy it here if you like taking ownership, developing yourself and being around friendly, humble and ambitious people.

We work hard to make cities into better places, and it’s pretty cool seeing us grow every week. If you’re passionate about building things that just… work, Wolt might be for you.

Our Commitment to Diversity, Equity & Inclusion

We want to have all sorts of people in our team – people like you and me, and people different from you and me. To be able to work with diverse teammates – when it comes to gender, age, ethnicity, life background, sexual orientation, political views, religion, or any other personal trait – we consciously aim to offer equal opportunity for everyone to work with us. This is because we believe diverse teams make the most thought-through decisions and build things in the most inclusive way.

Join us today to build Wolt together.

Job Description

Are you an expert in CRM and have experience in managing multi country automations? Do you have an analytical eye when it comes to evaluating campaign performance? If this sounds like you, we’d love to chat!

Role Background

Regardless of how fast we are growing, we strive for the best-in-the-world in everything we do. That’s everything from product development to local country operations to developing engaging marketing campaigns for each of our 20+ markets. And now we are searching for a CRM Specialist to join our Marketing Automation team where your primary goal will be to take our Courier Partner CRM strategies to a whole new level.
As a CRM Specialist at Wolt, your role will be across all markets and will focus on the design, implementation, and support of the CRM strategy. Your main responsibility will be to analyse, and interpret data to provide insights and support strategic business decisions.
You will also play a key role by concepting, creating, improving and engaging relevant and innovative campaigns.
Being part of the HQ Marketing team, you will be responsible for creating a bridge with your local marketing teams to ensure that localisation is integrated into the campaigns.

This is a new team within the marketing automation team, giving you a great opportunity to add value by bringing new ideas and initiatives on how we tailor our ways of working according to the market’s demographics.
What you’ll be doing

  • Working closely with the senior CRM team and wider operations team to deliver the overall strategy.
  • Build and execute automated CRM strategies across email, push and in-app notifications, to reduce manual effort.
  • Coordinate all campaign-related activities with responsible stakeholders, e.g. campaign planning, content, creatives, localisation and campaign evaluation.
  • Continuously improve campaigns in order to engage, retain and reactivate courier partners based on the user data.
  • Monitor, analyse and make recommendations on CRM initiatives to stakeholders.
  • Support and make best-practises recommendations to all teams that use the CRM tool.
  • Create testing plans in order to maximise engagement & ROI.
  • Constantly follow sector and Wolt specific user behavior trends and prepare short recaps for the stakeholders.

Qualifications

  • Experience at setting up & executing automated lifecycle campaigns or bulk campaigns.
  • Proven experience working across multiple business units with a variety of stakeholders.
  • Strong analytical skills and confident working with data, able building simple dashboards.
  • Experience in creating communication plans for different marketing channels.
  • Eager to learn and you thrive in a dynamic, constantly changing environment.
  • Hands-on experience with CRM & campaign management tools such as Iterable, Braze, Salesforce, Clevertap or Leanplum.
  • Previous experience in food delivery, on-demand delivery or e-commerce is a plus.

Additional Information

If you are creative, like moving fast, and thrive in a dynamic environment where you get to be proactive and figure out what to do (rather than wait to be told) – then apply today.
What you’ll get by joining us

  • Opportunity to be part of building something exceptional, in an international environment
  • Lots of learning and growth in a globally scaling tech company
  • Competitive salary + stock options available

If you have any further questions about the position, you can turn to:
Rafael Rosa, Talent Acquisition Partner - [email protected]
Please note that we do not accept applications sent by mail. You should submit your application through our careers website!

Top Skills

CRM
Marketing Automation
The Company
HQ: Helsinki
8,287 Employees
On-site Workplace
Year Founded: 2014

What We Do

Wolt is a Helsinki-based technology company that provides an online platform for consumers, merchants and couriers. It connects people looking to order food and other goods with people interested in selling and delivering them. To enable this, Wolt develops a wide range of technologies from local logistics to retail software and financial solutions – as well as operating its own grocery stores under the Wolt Market brand.

Wolt’s products include Wolt+ (subscription service for customers), Wolt for Work (meal benefits and office deliveries for companies), Wolt Drive (fast last-mile deliveries for merchants) and Wolt Self-Delivery (service for merchant partners with their own delivery staff). Wolt’s mission is to make cities better by empowering and growing local communities. Wolt was founded in 2014 and joined forces with DoorDash in 2022. DoorDash operates in 29 countries today, 25 of which are with the Wolt product and brand.

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