CRM Specialist (15m FTC)

OVERVIEW:
This role is an incredible opportunity to craft impactful, data-driven customer journeys by combining behavioural insights with innovative CRM strategies across a wide range of channels. You’ll work at the heart of cross-functional collaboration, constantly optimising campaigns and driving meaningful engagement through testing, analysis, and cutting-edge communication tactics

WHAT YOU'LL BE DOING:

• Developing a deep understanding of our customers through lifecycle, churn, and behavioural analysis to deliver meaningful CRM communications that drive engagement and results.
• Planning, briefing, building, QA'ing, segmenting, and scheduling customer-first campaigns across email, push notifications, SMS, in-app messaging, and content cards.
• Collaborating with lifecycle teams to ensure timely audience briefing aligned with campaign goals.
• Identifying and executing testing strategies across the customer lifecycle.
• Leading quality assurance to ensure messaging accuracy, correct targeting, and optimal scheduling.
• Delivering regular reporting and actionable insights across weekly, monthly, and quarterly KPIs.
• Performing post-campaign analysis and driving continuous optimisation.
• Working cross-functionally to solve challenges, align with broader digital objectives, and ensure smooth execution.
• Managing relationships with internal creative and marketing teams to deliver best-in-class content.
• Staying up to date on industry news and CRM trends to push innovation in how we communicate.

You’ll be accountable for:

• Executing the global and regional CRM strategy.
• Managing the CRM campaign calendar, including planning, delivery, and performance measurement.
• Leading testing initiatives and optimisations based on performance insights.
• Ensuring effective collaboration with key stakeholders to maintain alignment and achieve campaign goals.

WHAT YOU'LL NEED:
Essential Criteria:

• 1+ years of experience in CRM, lifecycle marketing, or customer marketing.
• A customer-first mindset with a passion for delivering exceptional experiences.
• KPI-driven, curious, and comfortable with change.
• Experience with audience segmentation and data-led campaign planning.
• Excellent communication skills and high attention to detail.
• Ability to manage and prioritise multiple campaigns.
• Willingness to work occasional out-of-hours if needed.

WHAT YOU COULD ALSO HAVE:

• Experience running omni-channel campaigns using a CEP (Braze preferred).
• Exposure to e-commerce or B2C marketing environments.
• Hands-on experience with analytics platforms and CRM databases.
• Basic HTML knowledge.
• Strong understanding of the full marketing funnel and how CRM fits within it.
• Confident with the MS Office suite.
• Self-motivated, action-oriented, and comfortable with ambiguity.
• Open to feedback and eager to learn and grow.

This is a hybrid role and would require the successful candidate to attend at least 3 days a week in GSIQ, Solihull, UK.

CLOSING DATE: 10th September

BELONGING AT GYMSHARK.

Our mission is to be a place where everyone belongs. We’re an equal opportunities employer, and for us that means we always strive to be as inclusive as possible in all aspects of employment, right from your application. We’re committed to finding reasonable adjustments* for candidates with specific needs or have a disability during our recruitment process, and all applicants will be considered fairly and equally. We do not tolerate discrimination of any kind. *If you’d like to request a reasonable adjustment please email [email protected]. 

ABOUT US.

We’re here to unite the conditioning community. We believe that putting the sweat in today, prepares us for tomorrow. So, we give people the tools they need to reach further, go faster, be stronger. We celebrate those who show up – for themselves – to be their physical or mental best, whatever that means for them. It’s what we want for our community, and our team. A team that’s growing rapidly around the world. A collective of talented individuals working together to invent Gymshark’s future. Our plans are ambitious, and we’re looking for people who want to join us for the ride – our growth will be your growth.

THE PERKS.

Standard benefits include:

• Funded Healthcare benefit
• 25 days holiday, additional day for your birthday & Bank Holidays (pro-rata)
• Contributory Employer pension scheme
• Flexible benefits programme – including salary sacrifice EV scheme, dental insurance, cycle to work, tech scheme, holiday trading
• Gymshark Employee Discount
• Access to High Street cashback and discounts
• Financial, Physical and Mental Wellbeing Support
• Enhanced Family Leave package
• Life Assurance

Office location specific benefits include (IQ):

• Gym Membership to The Lifting Club (LC)
• Onsite lunch provision & coffee bars
• EV charge points available