CRM Solutions Architect (Remote)

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them save time and money.

We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.

We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.

The CRM Solutions Architect will report to the Senior Manager of Solutions Architecture and join our CRM team. You will focus on developing personalized, cross-channel solutions, integrating data, business rules, and ML models across touchpoints, and delivering a dynamic, relevant customer experience.

You'll have the opportunity to:

• Lead solution workshops and develop detailed business, functional, and technical requirements.
• Lead the end-to-end architecture for all CRM related systems and integrations.
• Identify and manage technical debt, recommending scalable and maintainable solutions.
• Guide collaboration and understanding across teams, translating strategic vision into capability models and solution design approaches presentable to business and technical teams.
• Develop data models, data transformations, data structures, data flows, and process flows for communication and use within internal business and technical groups to support CRM marketing, audience, and taxonomy creation for on and off-property efforts.
• Design and develop data, process, and software solutions that enhance and integrate with the Experian Consumer Services (ECS) marketing and ad technology stack.
• Establish and publish reference architectures, data standards, and solution guidelines.
• Collaborate with developers, data engineers, and product and marketing teams for end-to-end solution design and technical implementation of:
  • Personalized customer journeys, automated trigger messages, and marketing campaigns
  • Signal generation and tagging across the D2C platform
  • Data permissioning, opt-in/out compliance
  • Audiences and taxonomies
  • Initiatives which support the orchestration of audiences for 1st and 3rd party use-cases
• Present solution designs, including implementation cost/effort and benefit estimates.
• Ensure data-driven decision-making and solution architecture are informed by analytics, KPIs, and measurable outcomes.
• Conduct build vs buy assessments, develop cost/benefit analysis, and present solution approach options.
• Design solutions to increase automation and performance of CRM activities that further the use of ML models/data-driven customer communications.
• Evaluate the latest CRM marketing technologies and services and lead industry development presentations.
• Prototype and integrate tools into the existing Marketing Tech stack and lead the adoption of tools.
• Accommodate Pacific workday hours. Participate in an on-call rotation.

Your background:

• 7+ years of marketing technology and customer data solutions architecture experience.
• 3+ years of experience in a Solutions Architect capacity.
• Expertise with enterprise customer data, ESP, Ad Tech, and personalization technology and solutions.
• Advanced expertise in customer journey development, campaign management, and marketing platform implementations.
• Knowledge of large-scale customer data and digital marketing technology domains.
• Advanced data development skills in SQL, Python, and API integrations.
• Experience with concept-to-launch solution design and execution of multi-channel digital marketing and CRM programs.

Benefits/Perks:

• Great compensation package and bonus plan.
• Core benefits including full medical, dental, vision, and matching 401K.
• Flexible work environment, ability to work remotely, hybrid, or in-office.
• Flexible time off, including volunteer time off, vacation, sick, and 12-paid holidays.

Our uniqueness is that we celebrate yours. Experian's culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, collaboration, wellness, reward & recognition, volunteering... the list goes on. Experian's people first approach is award-winning; World's Best Workplaces™ 2024 (Fortune Top 25), Great Place To Work™ in 24 countries, and Glassdoor Best Places to Work 2024 to name a few. Check out Experian Life on social or our Careers Site to understand why.

Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.

This is a remote position.

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