To support the delivery of the CRM Beneficiary strategy and roadmap by leading end-to-end campaign development, ideating and executing multi-channel lifecycle journeys, and continuously optimising performance through data-driven insights and testing. This role requires a mix of creativity, technical CRM knowledge, and strategic thinking to engage, retain, and grow our Beneficiary base.
Key Responsibilities:
- Support strategic CRM roadmap delivery by leading the planning and execution of multi-channel journeys (email, mobile push) for Beneficiaries.
- Own campaign ideation and execution:
- Contribute ideas for new lifecycle journeys and improvements to existing ones
- Write engaging and on-brand copy for campaigns
- Brief and coordinate with creative teams
- Build and segment audiences using Marigold Engage+ (Cheetah)
- Implement and QA email and mobile push campaigns, working with HTML templates
- Create and manage A/B tests to optimise performance and inform future planning
- Regularly analyse and report on campaign performance using Power BI, drawing actionable insights to improve effectiveness and user engagement
- Collaborate closely with cross-functional teams including Legal, Trading, Brand, Analytics, and Product to ensure timely, compliant, and impactful campaigns
- Work closely with the Head of CRM to evolve lifecycle marketing initiatives in line with the overall CRM strategy
- Stay up to date with CRM best practices, tools, and trends to help drive innovation in our CRM approach
Essential Competencies / Skills:
- 3+ years of hands-on experience in CRM, lifecycle marketing, or related fields
- Proven experience in campaign planning and execution (email, mobile push)
- Excellent attention to detail and project management skills
- Strong copywriting and content creation skills in line with brand tone of voice
- Proficiency in Marigold Engage+ (Cheetah) or similar ESPs
- Basic HTML for email builds and a solid understanding of CRM technical foundations
- Experience in using Power BI and ESP reporting tools to optimise campaigns
- Creative thinker with a user-first mindset
- Fluent in English (spoken and written)
Desired Skills / Experience:
- Fluency in another European language (e.g., Spanish, German, Dutch, Italian)
- Experience in B2C or loyalty/lifecycle CRM programs
- Familiarity with experimentation methodologies (A/B testing, control groups)
- Understanding of customer segmentation and journey mapping
- Experience working in a fast-paced, matrixed organisation
- Passion for customer behaviour and retention
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What We Do
Believing that life is more fulfilled through experiences than physical goods, Smartbox Group invented the concept of experience gifts, to offer unforgettable memories. In a world where people are more than ever looking for time for themselves, and are seeking meaningful relationships, offering someone the possibility to experience something rather than offering a material gift is the most valuable and thoughtful way to tell your loved ones you love them. At Smartbox Group, all our energy and creativity are focused on the idea of providing the most beautiful gift to offer and to receive 🎁 With nearly 15,000 different products in various leisure themes : Stays, Wellness, Adventure, Gastronomy… we allow people to enrich their lives with moments of sharing, moments of emotions and unforgettable memories, by living experiences or by offering them. Living more than owning, sharing more than having is more than ever a fundamental trend in our society and that is exactly what we offer at Smartbox Group. Present in 11 countries, with 7 million experience gifts sold per year for an annual business volume of nearly 500 million euros, Smartbox Group employs 1,100 people in Europe and more than 41,000 European partners trust us (hotels, restaurants, wellness centres, oudoor activities…). Do you also want to inspire people to experience life ? Join the pioneer & European leader of experience gifts!
