The Role
Lead lifecycle marketing strategies for email and SMS to maximize patient retention and revenue across MedSpa clinics. Collaborate with teams to optimize CRM strategies and report on performance metrics.
Summary Generated by Built In
Lifecycle & Retention Marketing Manager
Princeton Medspa Partners (PMP)
Princeton Medspa Partners is the leader in acquiring and growing aesthetic and cosmetic medical clinics in the country, focusing on fueling the growth of traditional medspas, cosmetic dermatology, plastic surgery, and functional medicine clinics.
Princeton Medspa Partners is guided by core values of agility, teamwork, result-focused, and positive mindset. We are committed to helping aesthetic medical clinics shape our collective future that will open new doors for your brand and for the people who make your aesthetic medical clinics special.
About the Role
Key Responsibilities
Lifecycle Strategy & Execution
- Own and execute PMP's lifecycle marketing strategy across Email and SMS
- Build and optimize automated journeys: lead nurture, missed opportunity recovery, appointment reminders, post-visit follow-ups, rebooking, cross-sell and upsell, membership and loyalty engagement, win-back and reactivation
- Manage campaign calendar across clinics, aligned to promotions, memberships, and local initiatives
Clinic-Level CRM Strategy
- Tailor lifecycle and CRM strategies by clinic, accounting for local market dynamics, client mix, provider specialties, and performance
- Partner with clinic managers and the Growth Team to ensure campaigns are locally relevant and operationally executable
- Balance centralized best practices with clinic-specific customization to maximize performance
Performance & LTV Optimization
- Own core retention KPIs: retention rate, client LTV, rebooking rate, frequency, churn reduction, CTR, CVR, deliverability, and revenue per send
- Drive LTV growth through improved rebooking cadence, cross-service adoption, and membership penetration
- Continuously test and optimize messaging, timing, offers, and segmentation
- Monitor list health, compliance, and deliverability
Data, Attribution & Insights
- Partner with PMP's data agency to enhance lifecycle reporting, attribution, and incrementality measurement
- Collaborate on LTV modeling, cohort analysis, and advanced segmentation
- Leverage PMP's CDP to personalize messaging and trigger campaigns based on real-time behavior: calls, bookings, treatments, no-shows
- Deliver clear, actionable reporting tied to revenue impact
Qualifications
- 5+ years of experience in retention, lifecycle, or CRM marketing
- Hands-on experience with Email and SMS platforms (GHL preferred; Klaviyo, Braze, or Iterable a plus)
- Experience building and owning retention programs across a multi-location or multi-brand portfolio
- Strong analytical skills with experience in data and reporting tools
- Proven track record of driving revenue through retention channels
- Excellent project management and cross-functional communication skills
What Success Looks Like
- Increased client LTV driven by higher retention, average ticket, frequency, and membership penetration
- Improved 1-3 month rebooking rates and overall client lifecycle performance
- Scalable, automated lifecycle programs integrated across the Growth Team and clinic operations
- Clear, data-backed insights that inform marketing, operations, and growth strategy
Skills Required
- 3-6+ years of experience in retention, lifecycle, or CRM marketing
- Hands-on experience with Email & SMS platforms
- Strong analytical skills with experience in data and reporting tools
- Experience building and optimizing automated lifecycle journeys
- Proven track record of driving revenue through retention channels
- Excellent project management and cross-functional communication skills
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The Company
What We Do
Princeton Medspa Partners specializes in acquiring and growing leading medical spas and aesthetic medical clinics across the United States.
