GlassesUSA.com, part of the Optimax Eyewear group, has rapidly grown into a leading direct-to-consumer online eyewear retailer in the U.S. With the largest selection of styles and brands, we make it easy for everyone to find their perfect pair. Our mission is to enrich lives by offering eyewear tailored to individual needs, style preferences, and budgets.
Through innovative technology and AI-driven solutions, GlassesUSA.com is reshaping the eyewear industry and delivering a seamless, personalized shopping experience. We ensure quality, affordability, and efficiency by controlling the full supply chain from product design and manufacturing to optical lens production and digital experience.
Our growing Data department is looking for a CRM and Retention Data Analyst.
We are looking for a highly motivated individual who is sharp, autodidactic, and collaborative.
You will deep dive into data, analyze patterns, identify trends, define, and develop KPIs and other measurement tools. Provide insights into the performance of our retention team.
Responsibilities:
- Support of ongoing analytical needs of the CRM and Retention team
- Analyze effectiveness and performance across multiple channels (Emails, SMS, Push, etc), providing actionable insight for data-led optimization
- Translate business questions into data analyses and clear insights
- Identify trends, opportunities, and areas for improvement, and provide data-driven recommendations
- Design, analyze, and evaluate tests and experiments
- Work with large and complex datasets to support strategic and operational decisions
- Combine data from multiple sources to create a complete view of user behavior
- Build and maintain reporting and dashboards using SQL and BI tools
- Partner with cross-functional teams to ensure data is used effectively in decision-making
What we’re looking for:
- 2+ years of experience in CRM/Retention analytics - a must
- Strong SQL skills - ability to write complex queries and time-based analyses - a must (BigQuery - advantage)
- Proficient in Excel - a must
- Working knowledge of BI visualization/analytic tools like Tableau, QlikView, PowerBI (Tableau - Advantage)
- Solid understanding of the marketing ecosystem, including funnels, cohorts, attribution, and lifecycle analysis
- Comfortable analyzing data independently and explaining findings to non-technical stakeholders
- Strong attention to detail and structured thinking
- Self-motivated, organized, and able to manage multiple analytical tasks in parallel
- Bachelor’s degree in computer science, mathematics, economics, statistics, engineering, or equivalent practical experience
- Professional-level English (written and spoken)
Nice to have:
- Familiarity with the RFM-E model
- Familiarity with Google Analytics (GA4) data structure
- Basic JS, familiarity with Google Apps Scripts
The position is in Ramat HaHayal, Tel Aviv
Top Skills
What We Do
Disrupting the global eyewear industry, GlassesUSA.com is the fastest growing, leading online eyewear retailer. On a mission to change the way consumers purchase eyewear, we offer high-quality prescription eyewear at affordable prices.
Established in 2008 as a subsidiary of Optimax Investments, GlassesUSA.com has been recognized by Internet Retailer as a category leader and as a “Top-500 E-Retailer” six years in a row, and has been recognized Best Online Shops 2021 by Newsweek.
GlassesUSA.com houses a selection of over 9,000 frames by top designer brands including Ray-Ban, Oakley, Gucci, Armani, Muse, and more. Our state-of-the-art optical labs produce millions of the highest quality lenses for all our customer’s needs, from single vision to multifocals, progressives, sunglasses, sports, kids, blue light protection, smart audio glasses and more. We also carry an extensive variety of contact lens brands.
Optimax was founded by Daniel Rothman (CEO), Eldad Rothman (COO) and Roy Yamner (CTO). Alongside its primary DTC operation, GlassesUSA.com, Optimax also owns and operates United Vision Plan (UVP), a B2B platform that is disrupting the traditional vision benefit market by providing innovative online vision benefit plans with substantial savings to both employers and participants. As well as partnering with major healthcare and vision providers to enable online access to benefits for their participants.
To date, GlassesUSA.com has raised $95 million in fundings, with shareholders including Viola Growth and Tene Investment Fund.
