At Aristocrat, we are driven by our mission to bring happiness to life through the power of play. We are passionate about crafting world-class entertainment experiences that captivate millions of people globally. As a CRM/Retention Coordinator, you will be at the core of our marketing efforts, playing a pivotal role in driving player engagement, retention, and dedication. This is an outstanding opportunity to be part of an ambitious and innovative team that strives to deliver flawless marketing campaigns and improve the customer lifecycle experience. If you are diligent, technically proficient, and thrive in a fast-paced environment, this role is perfect for you!
What You'll Do
Assist in the planning, coordination, and execution of digital marketing campaigns, including email, SMS, and push notifications to drive player retention and dedication engagement.
Coordinate and complete the setup of online bonus promotions across web, app, and other communication channels.
Assist with audience segmentation and automation setup using marketing platforms to enable personalized player journeys.
Maintain and distribute the campaign calendar to ensure clear visibility across internal and external collaborators.
Support the development of promotional content, such as banners, email copywriting, and various campaign materials.
Upload and manage digital assets across platforms, ensuring alignment with campaign strategy and brand standards.
Manage reviews and collect essential approvals to achieve delivery deadlines and adhere to compliance requirements.
Support the development, QA, and deployment of bonus campaigns, email templates, and other marketing materials across multiple platforms.
Monitor campaign execution, ensuring timelines, specifications, and quality benchmarks are met.
Support ongoing testing efforts, including A/B and multivariate testing, to inform campaign optimizations.
Assist in preparing reports on campaign performance, return on investment, and key insights to improve engagement efforts.
Collaborate with internal teams, clients, and external vendors to align campaign planning and execution.
What We're Looking For
Bachelor’s degree in Marketing, Business, or a related field, or equivalent training and experience.
2+ years of experience in CRM marketing or a similar role in a digital marketing environment.
Proven ability to balance multiple projects simultaneously in an organized manner.
Excellent communication and collaboration skills.
Outstanding attention to detail with strong writing, editing, and proofreading skills.
Comfortable working in a dynamic, rapidly evolving environment.
Familiarity with performance tracking, A/B testing, and data reporting.
Knowledge of email marketing guidelines and compliance requirements.
Build and HTML/CSS experience is a plus.
Experience working with Bloomreach Engagement is a plus.
Company Summary
Aristocrat Interactive
Aristocrat Interactive is Aristocrat Leisure Limited’s (ASX:ALL) regulated online Real Money Gaming (RMG) business and was formed in 2024 when the Anaxi and NeoGames businesses (Anaxi, NeoGames, Aspire Global, BtoBet, and Pariplay) came together. The business is an industry leader in content and technology solutions for online RMG, with a full-service offering that includes content, proprietary technology platforms and a range of value added services across iLottery, iGaming and Online Sports Betting (OSB).
About Aristocrat
Aristocrat Leisure Limited (ASX: ALL) is a leading gaming content creation company powered by technology to deliver industry-leading casino games together with mobile games and online real money games, collectively entertaining millions of players worldwide, every day. Headquartered in Sydney, Australia, Aristocrat has three operating business units, spanning regulated land-based gaming (Aristocrat Gaming), social casino (Product Madness) and regulated online real money (Aristocrat Interactive). Our team of over 8,500 people across the globe are united by our company mission to bring joy to life through the power of play.
Our Values
All about the Player
Talent Unleashed
Collective Brilliance
Good Business Good Citizen
Travel Expectations
NonePay Range
$56,000 - $104,000 per yearOur goal is to pay a market competitive salary focusing near the median of our pay ranges. However, final offers for all positions will be based on several factors such as experience level, education, skills, work location, and internal pay equity.
This position offers a comprehensive benefits package, including health, dental, and vision insurance, paid time off, and a 401(k) plan with employer matching, more details available at https://atibenefits.com/.
Additional Information
At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.
Skills Required
- Bachelor's degree in Marketing, Business, or related field
- 2+ years of experience in CRM marketing or similar role
- Proven ability to balance multiple projects
- Excellent communication and collaboration skills
- Strong writing, editing, and proofreading skills
- Familiarity with performance tracking and A/B testing
- Knowledge of email marketing guidelines and compliance
- Build and HTML/CSS experience
- Experience with Bloomreach Engagement
Aristocrat Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Aristocrat and has not been reviewed or approved by Aristocrat.
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Healthcare Strength — Medical coverage offers multiple Aetna options with preventive care fully covered and $0 in‑network outpatient mental health visits, plus employer‑paid premiums on at least one dental and one vision plan. Feedback suggests first‑day eligibility and HSA funding increase perceived value.
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Parental & Family Support — Paid parental leave provides up to 12 weeks for primary caregivers and 10 days for secondary caregivers, with adoption/surrogacy reimbursement and access to Lyra sessions. Feedback suggests these supports materially enhance family and mental wellbeing.
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Equity Value & Accessibility — The SuperShare program matches employee share purchases with free shares up to a defined annual limit, with clear enrollment windows and a two‑year vest. Feedback suggests this structure delivers uncommon ownership value compared with standard ESPPs.
Aristocrat Insights
What We Do
Aristocrat Leisure Limited is an ASX20 listed company and one of the world’s leading providers of gaming solutions. We’re licensed in over 300 jurisdictions and operate in over 90 countries around the world. We’re also proud to have a team of over 6500 employees that deliver outstanding results by pushing the boundaries of innovation, creativity and technology each day. We offer a diverse range of products and services including electronic gaming machines, social gaming and casino management systems, but it doesn’t stop there. Despite our global presence and exponential growth, we remain an ideas company at heart that is committed to delivering outstanding results for our customers and players and an unparalleled experience for our employees, who have the opportunity to grow, be inspired and be the best they can be. Our values of Talent Unleashed, All About the Player, Collective Brilliance and Good Business, Good Citizen guide and inspire us to live our mission of bringing joy to life through the power of play – every day. Come and join us – let’s play!
Why Work With Us
Individually we’re great, but together we’re brilliant. Our employees are the beating heart of our business and we attract the best people in the industry thanks to our unique and inspiring culture. Come and join the team and help bring joy to life through the power of play.
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