CRM Program Manager

Posted 13 Days Ago
Be an Early Applicant
2 Locations
Hybrid
100K-120K Annually
Senior level
Machine Learning
The Role
Leads CRM, email, and direct mail programs from briefing through deployment and reporting. Manages cross-functional teams, campaign timelines, budgets, vendors, QA, approvals, data targeting, personalization, compliance, and client communications. Oversees multiple workstreams, resolves risks, improves delivery processes, and supports performance optimization and new business initiatives.
Summary Generated by Built In
CourtAvenue is a company of industry experts accelerating digital transformation for the world’s most ambitious companies.
 
At CourtAvenue, you will be a part of a culture powered by entrepreneurs, technologists, data scientists and the habitually restless dedicated and energized to design products and services that transform businesses while optimizing them for growth. You will have the opportunity to learn and grow within a culture that values innovation while focusing on redesigning the experience between consumer and service (or product) by leveraging a fluid, seamless, and thoroughly transparent engagement.

Our Client Operations team establishes and manages the approach and standard for project delivery and governance, ensuring that clients maximize their return on investment. Responsible for team performance, client operations leaders provide team members with the tools, support, and training essential to deliver the most effective and inventive result possible.

A CourtAvenue Program Manager takes ownership of all projects within a program to ensure completion on time, within budget and against set objectives. Confidence and creativity are key to addressing business needs, managing resources, and handling any issues that may arise.

Responsibilities

  • Lead day-to-day management of CRM, email, and direct mail projects from briefing through deployment and post-campaign reporting.

  • Translate marketing strategies into actionable project plans, timelines, and deliverables across creative, data, and production teams.

  • Oversee campaign setup, QA, approvals, and deployment processes to ensure flawless execution.

  • Manage multiple workstreams, including creative development, data targeting, list management, personalization, and production.

  • Partner closely with internal teams (strategy, data, CRM operations, development) and external vendors to align deliverables and schedules.

  • Maintain clear and proactive communication with client stakeholders, ensuring transparency on progress, risks, and dependencies.

  • Track budgets, timelines, and resourcing while identifying and resolving issues before they impact delivery.

  • Ensure compliance with OEM brand standards, privacy requirements, and regulatory guidelines.

  • Collaborate with analytics and strategy teams to support performance measurement and continuous optimization.

  • Contribute to process improvements, documentation, and best practices for CRM and campaign operations.

  • Ensure controls are followed, with the highest quality deliverables and milestones met

  • Develop contracts and design innovative delivery teams to best meet and exceed program objectives

  • Evaluate and improve delivery practices and methodology

  • Create integrated timelines across agency and client stakeholder teams

  • Build relationships with external and internal stakeholders to meet program outcomes while exceeding client expectations

  • Ensure a collaborative ‘one team’ approach of both client and agency

  • Contribute to new business and pitch initiatives to secure a pipeline of work for the broader initiative

  • Serve as the main client interface on projects

  • Effectively clarify strategic requirements, manage expectations, and communicate roadblocks/resolutions to ensure key deadlines are met

  • Communicate succinctly within a wide range of positions, personalities, and roles, internally and externally

Requirements

  • 6–8 years of project management experience in CRM, email, or direct marketing, ideally within an agency or automotive environment.

  • Proven track record managing cross-channel campaigns from strategy through execution and reporting.

  • Strong understanding of CRM platforms and tools (Salesforce Marketing Cloud, Adobe Campaign, or similar).

  • Experience coordinating with data teams on segmentation, targeting, and personalization logic.

  • Familiarity with direct mail production workflows and timelines.

  • Exceptional communication, organization, and problem-solving skills with attention to detail.

  • Ability to manage multiple concurrent projects in a fast-paced, deadline-driven environment.

  • Experience managing budgets, scopes, and vendor relationships.

  • Collaborative leader who thrives in complex, cross-functional environments.

  • Able to understand, balance, and manage the interplay between people, processes and systems

Work Environment

  • Our organization follows a structured-hybrid work model, where employees work in an office environment in the middle of the week and remotely on Mondays and Fridays.

  • Candidates for this position will ideally be located near one of our offices:

  • o   Los Angeles, CA

    o   San Diego, CA

     

CourtAvenue, INC. is an Equal Opportunity Employer. CourtAvenue recruits qualified applicants without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity, national origin, age, disability, status as a protected veteran, or genetic information.

CourtAvenue, INC. participates in the E-Verify program. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form (I-9) upon hire.

Skills Required

  • 6-8 years of project management experience in CRM, email, or direct marketing
  • Experience managing cross-channel campaigns from strategy through execution and reporting
  • Strong understanding of CRM platforms and tools such as Salesforce Marketing Cloud or Adobe Campaign
  • Experience coordinating segmentation, targeting, and personalization with data teams
  • Familiarity with direct mail production workflows and timelines
  • Exceptional communication, organization, problem-solving, and attention-to-detail skills
  • Ability to manage multiple concurrent projects in a fast-paced, deadline-driven environment
  • Experience managing budgets, scopes, and vendor relationships
  • Collaborative leadership in complex, cross-functional environments
  • Ability to balance and manage people, processes, and systems
  • Agency or automotive industry experience
  • Ability to work in the structured-hybrid environment near Los Angeles or San Diego offices

CourtAvenue Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about CourtAvenue and has not been reviewed or approved by CourtAvenue.

  • Flexible Benefits — Roles are described with remote work flexibility, flexible or unlimited PTO, and a notable number of paid holidays. These elements point to a package that accommodates different schedules and time-off needs.
  • Healthcare Strength — Listings consistently include medical, dental, and vision coverage. Such breadth suggests a solid core health offering.
  • Retirement Support — Multiple postings highlight 401(k) matching. This indicates meaningful employer support for long-term savings.

CourtAvenue Insights

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The Company
HQ: San Diego, CA
37 Employees
Year Founded: 2019

What We Do

CourtAvenue is an Operating Network of digital transformation companies that utilizes data, machine learning and emerging technologies to build powerful relationships between brands and consumers.

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