Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them save time and money.
We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.
We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.
Job DescriptionAs a CRM Program Manager, you will focus on both strategy and execution of email, push and SMS campaigns with an emphasis on driving acquisition, engagement and retention in the subscription space. You will help develop a strategy, manage daily campaign operations, and measure campaign effectiveness through main performance metrics such as open rates, click-through rates, and engagement with our product. You will partner with product, marketing, and analytics teams to deliver a seamless, personalized customer experience, using data-driven insights to increase strategies and achieve measurable results. You will report to the Online Marketing Director.
Main Responsibilities:
- Lifecycle Execution and Campaign Management: Manage the end-to-end strategy of email marketing campaigns designed to increase traffic, engage with new partners and encourage conversion ensuring our customers are engaged throughout their lifecycle.
- Campaign Reporting: Own main metrics of campaign performance to understand initial performance, identify new opportunities and test new assumptions and hypothesis. Work with analytics team to present and share out findings that could be impactful to other teams.
- Collaboration: Work with all contributors within the broader Experian ecosystem to ensure CRM campaigns align with product launch milestones, main performance goals, and ongoing programs.
- Optimize Campaign Performance: Develop an understanding of existing email segmentation strategies, creative repository, and industry best practices. Use A/B testing and data-driven insights to improve open rates, click-through rates, and other main engagement metrics. Use segmentation and audience analysis to tailor messaging for maximum impact.
- Project Facilitation: Help coordinate multi-channel digital communications programs, ensuring understanding of our goals and customer needs
- 4 years of experience in email marketing or CRM. Experience within financial services or a subscription-based business environment.
- Bachelor's degree in marketing, business, communications, or a related field.
- Experience providing email marketing programs at the enterprise level
- Understand campaign performance metrics and translate data into applicable insights.
Benefits & Perks
- Great compensation package and bonus plan
- Core benefits including full medical, dental, vision, and matching 401K
- Flexible work environment, ability to work remote, hybrid or in-office
- Flexible time off including volunteer time off, vacation, sick and 12-paid holidays
- Explore all our exciting benefits here: https://yourexperianbenefits.com/cand-index.html
Our uniqueness is that we celebrate yours. Experian's culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, collaboration, wellness, reward & recognition, volunteering... the list goes on. Experian's people first approach is award-winning; World's Best Workplaces™ 2024 (Fortune Top 25), Great Place To Work™ in 24 countries, and Glassdoor Best Places to Work 2024 to name a few. Check out Experian Life on social or our Careers Site to understand why.
Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
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This is a remote position.
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What We Do
Experian unlocks the power of data to create opportunities for consumers, businesses and society.
During life’s big moments – from buying a home or car, to sending a child to college, to growing a business exponentially by connecting it with new customers – we empower consumers and our clients to manage data with confidence so they can maximize every opportunity.
We gather, analyse and process data in ways others can’t. We help individuals take financial control and access financial services, businesses make smarter decision and thrive, lenders lend more responsibly, and organizations prevent identity fraud and crime.
For more than 125 years, we’ve helped consumers and clients prosper, and economies and communities flourish – and we’re not done.
Our 20,600 people in 43 countries believe the possibilities for you, and our world, are growing. We’re investing in new technologies, talented people and innovation so we can help create a better tomorrow.
About Experian:
Bringing data to life requires creativity, passion, flexibility and expertise.
We want you to share in our success. That's why we offer rewards that recognise great performance.
Working in a culture of collaboration, achievement and respect we will give you the support and encouragement you need to develop your skills and talents and progress your career.
Everyday our people bring enthusiasm, innovation and inspiration to work and if this sounds like you connect with us at Experian.
