CRM Product Owner

At Ayvens, progress starts with you.

Our ambitions to shape the future of sustainable mobility are powered by our talent. Join us, and get better with every move.

We’re looking for a strategic and delivery-focused CRM Product Lead to take ownership of our CRM platform and drive its evolution as a core enabler of customer and commercial success.

This is a high-impact role where you’ll define and deliver the CRM product vision, lead cross-functional teams, and act as the vital link between business and technology—ensuring we maximise value from our CRM investment.

Location - Bristol Head Office, requiring office working a minimum of 2 days per week

What You’ll Be Doing

As CRM Product Lead, you will:

• Own and drive the CRM product strategy, aligning it with wider customer and commercial goals

• Define and communicate a clear product vision and roadmap, grounded in business priorities and user needs

• Engage senior stakeholders and influence decision-making across digital and business leadership

• Act as the bridge between business and technology, managing both technical and non-technical stakeholders

• Lead cross-functional teams to deliver high-impact CRM capabilities using Agile methodologies

• Define, track, and evolve KPIs to measure success, adoption, and continuous improvement

• Ensure CRM data supports a single, accurate customer view

• Take accountability for the live CRM platform, ensuring resilience, availability, and effective incident management

• Oversee Agile ceremonies and ensure high-quality, business-aligned delivery

What We’re Looking For

• You’ll bring a blend of strategic thinking, technical understanding, and strong stakeholder management:

• Proven experience delivering CRM transformation or optimisation programmes (ideally MS Dynamics)

• Strong understanding of Agile/Scrum and software development lifecycle practices

• Solid knowledge of CRM workflows, case management, and API integrations

• Experience using Azure DevOps (or equivalent)

• Ability to lead cross-functional teams and deliver iterative change

• Confident working with senior stakeholders, driving engagement and adoption

• Experience working with offshore development teams

• Degree-level qualification or equivalent experience in a relevant field

Key Skills & Competencies

• Exceptional stakeholder management and influencing skills

• Strong strategic mindset aligned to customer and business outcomes

• Data-driven decision-making with the ability to interpret performance metrics

• Good technical understanding with problem-solving capability

• Ability to lead without direct authority, inspiring teams to deliver

• Adaptable and comfortable in a fast-paced, evolving environment

Why Join Us?

Take ownership of a business-critical platform with real impact

Work with senior leaders to shape strategy and drive transformation

Be part of a collaborative environment where innovation and improvement are encouraged

Opportunity to grow and develop within a forward-thinking organisation

What we offer

Rewards & Financial Benefits

Competitive pension scheme, Annual salary review and bonus scheme,

, Give As You Earn (GAYE) scheme, Employee referral scheme (£1,000)

Retail discounts programme, GymFlex membership options, Cycle to Work scheme

Health & Wellbeing

Private Medical Insurance, Life Assurance, Health assessment options, Travel insurance, Dental insurance, Critical illness cover, Personal accident insurance.

Time Off & Work–Life Balance

25 days’ annual leave + an additional Celebration Day, 37.5 hour week, Monday to Friday, no weekends, Holiday buy & sell scheme, Volunteer days , Time allocated for personal development, Study support (where applicable).

Workplace & On‑Site Facilities

Free parking (limited) , EV charging points, Bike storage & shower facilities, Complimentary breakfast, Staff and social events

Studies have shown that women and people of colour are less likely to apply for an opportunity unless they exactly meet the criteria specified.

At Ayvens we are committed to building a diverse, inclusive, enjoyable and authentic workplace so if you are excited by this, or any role at Ayvens but your experience doesn’t exactly align, we would encourage you to apply regardless! What’s the worst that can happen?!

Why Ayvens?  

With over 3.4 million vehicles managed across more than 42 countries, we provide full-service leasing, flexible subscription services, fleet management services and multi-mobility solutions to customers of all sizes, including large corporates, SMEs, professionals, and private individuals. By leveraging our unique position to lead the way to net zero and further shape the digital transformation of the industry, we are well-positioned to meet the evolving mobility needs of our clients and provide them with the solutions they need to thrive.

At Ayvens, we believe that our success is driven by our commitment to customer satisfaction. Our team is dedicated to delivering innovative solutions and technology-enabled services that help our customers focus on their everyday business. We’re committed to sustainable mobility and have made it a core part of our strategy. In everything we do, we’re guided by the principles of authenticity, curiosity, commitment and collaboration. We aim to foster an organisation that's diverse in people and ideas, where everyone can thrive and be themselves, no matter who they are.

Join us on this exciting journey as we continue to enable the transformation towards large scale adoption of sustainable mobility and provide our customers with the solutions they need to succeed. Follow our page for the latest updates, news, and insights.