CRM Operations Manager (Technical Braze Specialist), 12-months FTC

Posted 4 Days Ago
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London, Greater London, England, GBR
Hybrid
Senior level
Digital Media • News + Entertainment • On-Demand
The Role
Lead development and operational delivery of CRM capabilities (Braze) across retention and engagement. Manage campaign delivery, optimisation, QA, vendor relationships, and platform roadmap; enable stakeholders and unlock new platform/AI-driven capabilities across multiple European markets.
Summary Generated by Built In
Department: Marketing, Retention & Engagement
Job Band: L5
As a CRM Operations Manager, you will be responsible for owning the ongoing development, and operational and technical delivery of SkyShowtime’s CRM capabilities across Retention & Engagement, with a strong focus on Braze, our customer engagement platform. 
 
You will act as the key bridge between strategy, execution and technology, ensuring CRM programmes are scalable, performant and operationally excellent across multiple European markets. This includes leading CRM capability and optimisation initiatives, partnering closely with internal teams and external partners, and overseeing the end-to-end delivery of both always‑on programmes and high‑impact ‘tentpole’ campaigns. 
You will be expected to proactively identify opportunities to improve CRM performance, unlock new platform capabilities (including AI‑driven decisioning), and ensure SkyShowtime is making full, effective use of its customer engagement stack. 

Key Responsibilities
CRM Capability, Optimisation and Innovation 
  • Own and manage CRM capability and optimisation projects, from discovery through to implementation and delivery, ensuring alignment with Retention & Engagement strategy. 
  • Partner with Product and MarTech teams on Braze and mParticle‑related features, releases and enhancements. 
  • Research, evaluate and unlock new Braze capabilities, while ensuring teams are maximising the value of existing functionality. 
  • Ongoing management and optimisation of AI Decisioning activities, including identifying and shaping future use cases with key stakeholders. 

Campaign Delivery and Operational Excellence 
  • Own the campaign delivery process: reviewing strategy briefs, aligning on CRM responses, feeding back to strategy teams, and ensuring accurate, timely implementation. 
  • Manage operational excellence across CRM delivery, including process design, documentation, prioritisation and continuous improvement. 
  • Ensure high standards of QA, deliverability, and compliance across all CRM channels (email, push, in‑app, content cards). 

Agency and Vendor Management 
  • Manage the CRM Marketing agency responsible for day‑to‑day campaign execution, setting priorities, overseeing delivery quality, and ensuring SLAs are met. 
  • Act as the primary operational contact for Braze, including platform usage oversight, roadmap input and ongoing optimisation. 
  • Coordinate with Procurement, Finance and Legal on Braze commercial matters, contract management and any required legal addendums. 

Enablement, Education and Best Practice 
  • Educate and upskill internal stakeholders on new CRM features, capabilities and ways of working. 
  • Champion CRM best practice across campaign design, personalisation, testing and measurement. 
  • Provide clear updates, recommendations and insights to senior stakeholders on CRM capability, performance and opportunities for improvement. 

What You'll Bring
  • Ideally 5+ years of experience working with end-to-end marketing campaigns in Customer Engagement Platforms. 
  • Must have proven experience of working in Braze. 
  • Experience working with Liquid.
  • Experience working with mParticle (desired).
  • Basic SQL and database relationship management, having worked with large and complex data sets.  
  • Basic SQL to manipulate and aggregate data as needed for optimal journey & content builds. 
  • HTML/CSS/JavaScript knowledge and expertise.
  • An innate attitude to drive resolution to business problems and ability to communicate status and progress with senior stakeholders.  
  • Has vision, drive, diplomacy and the ability to make things happen in an environment of ambiguity, complexity and multiple stakeholders. 
  • Initiative to kick-start new processes and make changes to improve the status quo. 
  • A highly collaborative style and able to thrive in a team environment and work independently.
  • Experience working across multiple markets and cultures (desired).
  • Experience managing vendors and agencies. 

Where You'll Work
  • We operate a hybrid working model, with the team office based at least 1 day per week. To maximise the benefits of team collaboration we ask team members to be in the office on Tuesdays but offering flexibility is a core value of our team and business. 
  • Your primary base will be in Osterley, on the Sky campus, a 10-minute walk from Syon Lane train station. Free shuttle buses are available, running to and from Osterley, Chiswick Park, Gunnersbury, Acton Town and Ealing Broadway tube stations. On-site parking, bike shelters and showers/changing facilities are also available.  
  • You can benefit from all the on-site facilities at the Sky campus including: subsidised restaurants, Waitrose, gym, cinema, car wash, hair & beauty salon.  

About
SkyShowtime is Europe’s latest streaming service. A joint venture of Comcast and Paramount, a Skydance Corporation, SkyShowtime brings together the best of Hollywood and local entertainment in one place.     From movies, and original series from the iconic brands of Universal Pictures, Paramount Pictures, Nickelodeon, DreamWorks Animation, Paramount+, SHOWTIME®, Sky Studios, and Peacock to SkyShowtime Original series, SkyShowtime is Europe’s new home for premium entertainment.     Launched across all of its markets in 2023, SkyShowtime is available in: Albania, Andorra, Bosnia & Herzegovina, Bulgaria, Croatia, Czechia, Denmark, Finland, Hungary, Kosovo, Montenegro, North Macedonia, Norway, Netherlands, Poland, Portugal, Romania, Serbia, Slovakia, Slovenia, Spain and Sweden. It is available through select television providers in some markets and across Apple iOS, tvOS, Android devices, Android TV, Google Chromecast, LG TVs, Samsung Smart TVs as well as Amazon Fire TV and Prime Video Channels in selected markets. It is also available through its website www.skyshowtime.com. We’re building a team of passionate, values-driven professionals who thrive on creativity, collaboration, and making an impact. If you're excited by innovation, inspired by storytelling, and ready to help shape the future of streaming, we’d love to hear from you.

Skills Required

  • Proven experience working with Braze
  • Experience working with Liquid templating
  • Experience with mParticle
  • Basic SQL and database relationship management (manipulate and aggregate data)
  • HTML, CSS and JavaScript knowledge and expertise
  • 5+ years experience with end-to-end marketing campaigns in customer engagement platforms
  • Experience managing vendors and agencies
  • Experience working across multiple markets and cultures
  • Experience with AI-driven decisioning or optimisation
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The Company
0 Employees
Year Founded: 2021

What We Do

SkyShowtime is a European streaming service and a joint venture between Comcast and Paramount Global. It offers a wide range of premium entertainment, including movies and original series from iconic brands such as Universal Pictures, Paramount, Nickelodeon, DreamWorks Animation, and Peacock. The platform provides content across 20+ European markets, aiming to bring the best of Hollywood and local entertainment to fans in one place.

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