CRM Operations Associate

At bet365, we're one of the world's leading online gambling companies, revolutionising the industry since 2000. Founded by Denise Coates CBE, we now employ over 9,000 people and serve over 100 million customers in 27 languages. Our focus on In-Play betting has solidified our market-leading position, offering an unmatched experience across 96 sports and 700,000 streaming events. With over 750 concurrent sporting fixtures at peak and more live sports streamed than anyone else in Europe, we handle over 6 billion HTTP requests daily and process more than 2 million bets per hour at peak.

We empower our employees to push boundaries and explore new ideas, cultivating a culture that celebrates and rewards creativity. This offers employees a wealth of opportunities for growth, giving them the opportunity to make a real impact in the world of online gambling. As a forward-thinking company, we’re breaking new ground in software innovation too, redefining what’s possible for our customers worldwide.

As a CRM Operations Associate focused on the Casino product you will be responsible for the day-to-day execution of CRM promotional & lifecycle campaigns across the USA and Canada.

You will support the team in daily tasks such as creating communications, offer pages, testing and executing Gaming CRM campaigns.

You will deliver promotional campaigns ensuring localized, industry and marketing-focused best practices are applied while adhering to all relevant regulatory and marketing standards. You will prioritize the customer experience and deliver top of the line customer journeys driving retention and loyalty of bet365 users.

This role is eligible for inclusion in the Company’s hybrid working from home policy.

The salary range for this position is between $50,000 to $60,000 annually.

• Experience working in a CRM or marketing related role preferred
• Excellent organization, prioritization skills with an outstanding attention to detail and the ability to work in a high-pressure, fast-paced environment.
• Passion for casino games and a good understanding of what appeals to, and drives engagement with our customers.
• Understanding of sports and online casino betting mechanics and promotions.
• Working knowledge of Content Management Systems, including Contentful, customer engagement platforms such as Braze, customer data platforms such as Optimove and work management systems such as Monday.com.
• High standard of written English, including the ability to proofread a diverse range of content.
• Leading by example to demonstrate qualities of a strong team player.
• Exceptional communication and interpersonal skills.

• Building and testing a variety of CRM campaigns across multiple channels (email, in-app messages, push notifications).
• Building and maintaining offer content using a Content Management System.
• Executing offer campaigns with a high attention to detail.
• Ensuring all content adheres to quality standards, regulation and brand guidelines.
• Proofreading all content prior to publication, ensuring all content is accurate and meets a high standard.
• Collaborating closely with stakeholders to meet the needs of the department and the Company.

bet365 provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.