CRM Marketing Specialist (Based in Madrid)

Reposted 23 Days Ago
Be an Early Applicant
Hamburg, DEU
In-Office
Mid level
Marketing Tech • News + Entertainment • Software
The Role
As a CRM Marketing Specialist, you'll develop CRM strategies and campaigns across multiple channels to engage users and improve retention. Responsibilities include analyzing customer data, optimizing communication plans, and reporting on campaign performance.
Summary Generated by Built In

Hey there!
We’re Fever, the world’s leading tech platform for culture and live entertainment.

Our mission? To democratize access to culture and entertainment. With our proprietary cutting-edge technology and data-driven approach, we’re revolutionizing the way people engage with live entertainment.
Every month, our platform inspires over 300 million people in +55 countries (and counting) to discover unforgettable experiences while also empowering event creators with our data and technology, helping them scale, innovate, and enhance their events to reach new audiences. 

Our results? We’ve teamed up with major industry leaders like Netflix, F.C. Barcelona, and Primavera Sound, presented international award-winning experiences, and are backed by several leading global investors! Impressive, right? 

To achieve our mission, we are looking for bar-raisers with a hands-on mindset who are eager to help shape the future of entertainment!
Ready to be part of the experience? 

Now, let’s discuss this role and what you will do to help achieve Fever’s mission.

Meet the Team

The Marketing & Growth team is one of the largest and most dynamic at Fever, playing a central role in driving visibility, engagement, and business impact across the company. We work closely with nearly every department, combining strategy, creativity, and data to connect millions of people with unforgettable experiences.

Join us if you want to drive global impact, master data-driven creativity, and help millions of people discover their next unforgettable experience.

The CRM team focuses on building lasting relationships with our users from the moment they first encounter Fever. By analyzing customer behavior and mapping the entire lifecycle, we create personalized experiences that keep users engaged and coming back.

We craft targeted communications, special offers, and data-driven insights to strengthen loyalty and improve every interaction.

Join us and help turn first-time users into lifelong fans.

The Role

As a CRM Specialist, you will be responsible for developing and executing end-to-end CRM strategies and communication plans across multiple channels, with a strong focus on email, push notifications, and in-app messaging.

You will play a key role in refining our multi-channel communication approach, optimizing customer journeys, and improving retention strategies. The role requires a combination of analytical thinking, technical skills, and a strong understanding of customer behavior.

What You’ll Do
  • Develop and execute CRM campaigns across multiple channels (email, push, in-app)
  • Support the definition of the customer lifecycle and contact strategy across all touchpoints
  • Segment audiences and leverage customer data to improve targeting and campaign effectiveness
  • Monitor, analyse, and report on campaign performance, ensuring all activities are measurable and insight-driven
  • Own weekly and monthly reporting, as well as ad hoc performance deep dives
  • Continuously optimize CRM flows and journeys to improve engagement and drive revenue
  • Collaborate with internal teams to ensure alignment across marketing initiatives
  • Stay up to date with CRM best practices, tools, and industry trends
Who You Are
  • 2–3 years of experience in Digital Marketing and CRM, across mobile and web environments
  • Experience with Salesforce Marketing Cloud
  • Familiarity with ESPs such as Mailchimp, Sendgrid, or similar tools
  • Proficiency in HTML
  • Strong copywriting skills
  • Analytical, data-driven, and commercially minded
  • Experience with A/B testing and dynamic content
  • Ability to manage multiple priorities in a fast-paced environment
  • Organized, proactive, and detail-oriented
  • Fluent in English and German
  • Strong team player with a collaborative mindset
Nice to Have
  • Experience working in a fast-paced environment such as a startup or scale-up
  • Strong understanding of customer segmentation and lifecycle marketing
  • Experience with marketing automation and personalization strategies
Why You’ll Love It Here

Attractive compensation package
Opportunity to have a real impact in a high-growth global category leader
40% discount on all Fever events and experiences
Private health insurance
23 days off annually
Wellhub membership
English lessons
Flexible working model and home office options
Responsibility from day one and professional and personal growth
Great work environment with a young, international team of talented people to work with!

#LI-Hybrid


Thank you for considering joining Fever. We cannot wait to learn more about you!

If you want to learn more about us: Fever's Blog | Tech.Eu |TechCrunch

Fever is committed to creating an inclusive and diverse workspace where everyone's background and ideas count. Our main goal is to find the best possible talent regardless of place of birth, racial or ethnic origin, gender, gender identity, religion, opinion, sexual orientation, disability, pregnancy, marital status, age or caring responsibilities. We encourage everyone to apply!

If you require any kind of accommodation during the selection process please contact our Talent team so we can help you by providing a welcoming and seamless journey.

If you want to know more about how Fever processes your personal data, click here Fever - Candidate Privacy Notice

Skills Required

  • 2-3 years of experience in Digital Marketing and CRM
  • Experience with Salesforce Marketing Cloud
  • Familiarity with ESPs such as Mailchimp, Sendgrid, or similar tools
  • Proficiency in HTML
  • Fluent in English and German

Fever Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Fever and has not been reviewed or approved by Fever.

  • Wellbeing & Lifestyle Benefits Wellhub fitness access and generous discounts on company-run experiences are consistently highlighted as standout perks. These lifestyle benefits add distinctive value for those who prioritize cultural outings and wellness.
  • Flexible Benefits U.S. postings point to tax-advantaged accounts (HSA/FSA/DCFSA) and commuter benefits, while some markets offer extras like flexible-comp platforms and language classes. Although specifics differ by country and role, the offering extends beyond core basics.
  • Parental & Family Support Job ads outline a structured parental-leave program for both birthing and non-birthing parents with defined paid components. Clear leave design complements broader time-off policies and supports family needs.

Fever Insights

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The Company
HQ: Culver City, CA
1,433 Employees
Year Founded: 2014

What We Do

Fever is the leading global tech-enabled entertainment discovery platform with a clear mission: to inspire through live entertainment. Our mobile-first marketplace allows both discovery/inspiration and seamless 2-click booking. Fever has also created a media network where our online communities can look for inspiration and local information (Secret Media Network owner of media outlets like Secret NYC, Secret London or Madrid Secreto among others). Fever and its Secret Media Network inspires over 60 million people every month to discover the best experiences in their cities. The preferences expressed by these communities allow us to create new experiences, which we call “Fever Originals”. These are proprietary experiences in which we follow a data-driven content creation strategy, using analytics to understand audiences, develop and optimize new formats. Some successful examples include the “Candlelight Concert Series” attended by over 3 million guests, the Los Angeles based “Stranger Things: The Drive-Into Experience” co-produced with Netflix, or the “Mad Hatter G&T Party”, all launched in multiple cities across the world. Fever is a US company with a team of over 800 people, currently present in more than 80 cities, with offices in many exciting cities such as New York, Los Angeles, Chicago, London, Paris, Madrid, Barcelona, or Sydney, and is backed by leading institutional investors, including Rakuten Capital, Accel, and Atresmedia among others. In order to pursue this objective we are looking for bar-raisers, people that want to work hard, have fun, and make history with us. Available for iOS and Android.

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