Responsibilities
- Lead the strategy and execution of multi-product, segment-based customer lifecycle marketing plans.
- Build and automate lifecycle campaigns using Braze to deliver scalable, personalized experiences.
- Partner with analytics, engineering, and BI teams to ensure data quality and campaign accuracy.
- Execute multi-channel campaigns (email, SMS, push, in-app, WhatsApp) aligned with business goals and time-sensitive promotions.
- Monitor and report on KPIs; proactively adjust tactics to meet performance targets.
- Use Amplitude, Braze, and AI tools for A/B and multivariate testing, segmentation, and message optimization.
- Manage campaign calendars, promotional timelines, and content workflows to ensure flawless execution.
- Review, edit, and proofread marketing content with a critical eye for quality and clarity.
Requirements:
- Bachelor’s degree
- 5+ years of CRM/lifecycle marketing experience with a strong grasp of audience segmentation.
- 3+ years of hands-on experience using Braze or Amplitude for multi-channel campaign management and analytics.
- Strong understanding of customer engagement across email, SMS, push, mobile app, and WhatsApp.
- Analytical mindset—you thrive on turning data into insights and measurable outcomes.
- Excellent project management skills with the ability to juggle multiple products and timelines.
- A proactive, self-starting attitude and the ability to work independently or cross-functionally.
- Detail-oriented, organized, and passionate about driving results.
What we offer:
- Remote work opportunity!
- B2B Employment ($, gross).
- Stable job with long-term growth perspective.
- Competitive salary with annual performance review.
- Really good hardware.
- An exciting and challenging job with talented people around.
- Continuous learning and career growth opportunities.
- Compensation for professional training, seminars, and conferences.
- Referral program – get rewarded for helping us grow the team with talented people.
- Company-supported English classes to enhance your professional growth.
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What We Do
We know that you’ll have looked at quite a few company pages but IDT is different. We want people who want to make a big difference to our company with big ambitions. We’re a truly global team, with 1300 people working across all continents, apart from (at the moment!) Antarctica. But we are proud that despite our size, we encourage and support any in-house entrepreneurs to develop their ideas into business action. Our exciting growth plans make it a great time to join us. Our people are the reason for IDT’s passion for success. The IDT family is made up of people of all backgrounds, expertise, and interests, all with a relentless team spirit. We need people who share both our commitment to success and excitement about our journey. You won’t ever be bored or have to wonder how to fill your time. You’ll find the work challenging but you’ll get the support of a great team to help you beat those challenges. You will also be expected to support others as well as work hard, work well and work with a smile. If you want a join a company that will help you become your brilliant best and achieve amazing results, then you want to join IDT.
