CRM Marketing Manager

At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.

Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.

Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

About the team and the role: 

We are seeking a dedicated CRM Marketing Manager to shape and implement customer-focused experiences in support of eBay's strategic growth areas. The candidate will drive launches across eBay’s owned marketing channels (email, push notifications, in-app messaging, onsite, etc.) and eBay’s global markets. 

You will work closely with cross-functional teams to develop, implement and track the performance of recurring, trigger-based & strategic marketing campaigns. This is an excellent opportunity for a meticulous individual who thrives in a collaborative, high-performing team, takes ownership, and can effectively analyze and interpret key metrics. The initial remit for this role will be focused on Vehicles, with flexibility to expand scope as priorities evolve.

What you will accomplish:

• Develop and implement CRM strategies to improve customer acquisition, retention, and re-engagement

• Plan, build and optimize multi-channel campaigns (email, push notifications, in-app messaging, onsite, etc.)

• Design and implement customer segmentation and targeting strategies

• Analyze campaign performance and customer behavior to drive continuous improvement

• Partner with global cross-functional teams: Creative, Analytics, Operations, Product Marketing, Business Units, Product, Legal

• Manage timelines and customers to ensure seamless, on-time execution

• Drive a test-and-learn environment through testing, continuous optimization, and AI-powered tools to enhance personalization and efficiency at scale

What you will bring: 

• Bachelor’s degree in business or related field preferred

• 3+ years of experience in digital marketing, preferably within CRM and owned channels (email, push notifications, in-app messaging, onsite etc.)

• Proven success in implementing owned channel experiences, with consistent messaging and timely delivery

• Ability to develop and streamline an always-on campaign optimization plan (e.g. customer journeys, segmentation, messaging)

• Establish and deliver strategies that cover the entire CRM customer lifecycle journey (e.g. onboarding, growing, retaining)

• Exceptionally strong analytical skills with the ability to generate insights, build reports, and inform strategy across broad business and CRM contexts

• Works well independently while maintaining collaborative relationships with team members

• Strong oral and written communication skills - comfortable presenting to groups

• Strong personal work ethic, including personal initiative and ownership

• Ability to lead multiple projects simultaneously and balance priorities

• Customer-centric and hands-on individual, with demonstrated ability to manage performance against established KPIs

• Demonstrated success in fast-paced, matrixed environments, with the ability to thrive in dynamic, rapidly evolving, and highly competitive industry

• Ability to build relationships and collaborate across all levels, functions and geographies

• Strategic thinker with a proven ability to move from idea to execution and comfortable operating at both altitude and ground level

• Familiarity with AI tools and platforms applied to marketing (e.g. AI-driven personalization at scale, predictive models for segmentation, automation for journey orchestration); curiosity and willingness to push into new AI applications as the space evolves

Additional Details

The base pay range for this position is expected in the range below:

Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits (including RRSP eligibility, various paid time off benefits, such as PTO and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

This job posting relates to an existing vacancy within eBay.

eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at [email protected]. We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBay's commitment to ensuring digital accessibility.

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