CRM Marketing Lead, Avail

At Realtor.com®, we have among the most comprehensive and accurate coverage of real estate listings and the most engaged users across all the online real estate portals. Our mission is to make buying, selling, renting, and living in homes easier and more rewarding for everyone.
Building your career? Build it better at Realtor.com®. Join us and help change the world of real estate, one home at a time.
Are you a CRM expert? Are you looking to develop, execute, and report on strategic customer communications to maximize customer lifetime value and retention?If you want to expand your professional goals at Realtor.com ®, this is the role for you. Join us as our newest CRM Marketing Lead, Avail and continue to Love Your Career at Realtor.com ®,
This role requires a strategic and analytical mindset, strong project management skills, and a passion for enhancing customer engagement across multiple channels including email, SMS, in-product notifications, and push notifications. You will work closely with cross-functional teams to drive customer success and business growth.
What you'll do:

• Develop and Execute CRM Strategies:
• Own and optimize the customer journey from lead capture to revenue generation.
• Develop and implement onboarding strategies that integrate with the product experience and are personalized to key customer segments
• Establish prospecting tactics that help to capture leads from site traffic and convert these leads to sign ups through email and SMS channels
• Define and execute strategies to maximize revenue through email, SMS, and push communications
• Create and execute a communication calendar that delivers evergreen educational content, supports product launches, and aligns to key moments in the year
• Customer Engagement and Retention:
• Increase engagement and retention rates through targeted CRM campaigns
• Manage and optimize email databases and other CRM tools
• Build and manage email workflows, leveraging triggers and events to segment audiences
• Refine and expand our existing set of automated and scheduled transactional campaigns, ensuring personalized and relevant communications
• Cross-Functional Collaboration:
• Work with product, marketing, and other teams to promote products effectively
• Build quarterly plans for CRM channels that align to company and team OKRs
• Champion the brand, ensuring all communications align with brand guidelines
• Partner with marketing teams to ensure deadlines are met and campaigns are delivered to the highest quality standards
• Data-Driven Decision Making:
• Conduct multivariate tests to improve lead activation, customer retention, and overall customer experience
• Build and update dashboards reporting on customer success and revenue metrics
• Use performance analytics to make informed, data-driven decision.
• Proactively monitor and report lifecycle campaign performance, conducting A/B testing to optimize content, timing, and strategies

What you'll bring:

• Experience:
• 7+ years of post grad experience in a professional environment
• 5-7 years of experience in CRM or lifecycle marketing, with a focus on email, SMS, and push notifications
• Proven experience in managing large and complex retention marketing campaigns
• Bachelor's degree required
• Skills:
• In-depth understanding of CRM systems and how they can be used to nurture, activate, and retain customers
• Strong copywriting skills with the ability to create compelling email content
• Proficiency with CRM and marketing tools such as Iterable, Segment, Mixpanel, SendGrid, and/or Twilio
• Proficiency with marketing tools such as Appcues, Mixpanel, Digioh, Prismic
• Experience with project management tools such as Airtable or Jira
• Deep understanding of the buyer cycle and how to influence buyer behavior
• Knowledge of email marketing best practices from contact strategy to creative iteration, from testing setup to result sharing.
• Experience working with performance analytics to make data-driven decisions.

Nice to have:

• Experience with product-led growth models.
• Background in residential real estate investing, property management, or landlording.
• Knowledge of the real estate and/or proptech landscape.
• Agency and/or in-house marketing experience
• Technical proficiency in HTML, CSS, and JavaScript for email design and functionality

Realtor.com®, a leading online destination for real estate services, has acquired Avail. This role will align with the Avail team, the newest addition to the Realtor.com® network. Avail offers a software platform with a complete set of tools, guidance, and best-in-class educational content providing landlords with everything they need to be confident and professional.
Do the best work of your life at Realtor.com®
Here, you'll partner with a diverse team of experts as you use leading-edge tech to empower everyone to meet a crucial goal: finding their way home. And you'll find your way home too. People are our foundation-the core that drives us passionately forward. At Realtor.com®, you'll bring your full self to work as you innovate with speed, serve our consumers, and champion your teammates. In return we'll provide you with a warm, welcoming, and inclusive culture; intellectual challenges; and the development opportunities you need to grow.
Diversity is important to us, therefore, Realtor.com® is an Equal Opportunity Employer regardless of age, color, national origin, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status as a disabled veteran and/or veteran of the Vietnam Era or any other characteristic protected by federal, state or local law. In addition, Realtor.com® will provide reasonable accommodations for otherwise qualified disabled individuals.