CRM Marketing Executive

Sheffield, South Yorkshire, United Kingdom 

Salary: £25-28k

It’s an exciting time to join the marketing team at UniHomes, especially if you thrive in a fast paced and growth focused environment. As UniHomes grows, so do the career opportunities! If email engagement and performance optimisation is your thing, we’re currently looking for a data-driven and creative CRM Marketing Executive to join our growing team. You'll play a key role in developing and executing engaging and personalised engagement through email automations that nurture leads, drive conversions, and build lasting relationships with our student customers and audiences.
Working closely with the CRM Marketing Manager and another CRM Marketing Executive, you'll leverage your expertise in email marketing automation and audience segmentation to optimise campaign performance and achieve our marketing goals. This is an exciting opportunity to contribute to the success of a rapidly scaling company and make a tangible impact on our CRM strategy.
Key responsibilities:

• Collaborate with the wider marketing team to create, develop, execute, and optimise targeted email and SMS campaigns across the whole engagement journey.
• Utilise various marketing automation tools (e.g., Salesforce Marketing Cloud, Campaign Monitor) to build engaging journeys automated to engage and nurture customers and specific audience segments.
• Plan and craft compelling engagement with a clear call to action, ensuring adherence to brand voice and messaging guidelines.
• A/B test different subject lines, message layouts, and content variations to optimise campaign performance and maximise engagement metrics (open rates, click-through rates, conversions).
• Track campaign performance metrics and analyse results to identify areas for improvement, ensuring continuous optimisation.
• Segment lead and customer data based on intent, geography, and past interactions to build highly targeted campaigns.
• Ensure all email and SMS campaigns comply with industry best practices and relevant regulations (GDPR, DPA).
• Stay informed of current trends and best practices in email and SMS marketing automation, identifying opportunities to implement innovative strategies. 
• Assist with producing and improving marketing communications with other areas of the business including B2B sector communications and recruitment drives in line with business objectives.
   

Skills and experience:

• Minimum 2+ years of experience in a CRM/Digital related marketing role.
• Strong understanding of email marketing best practices and principles.
• Proficiency in email marketing automation tools (Salesforce Marketing Cloud or Campaign Monitor experience highly preferred).
• Excellent data analysis and audience segmentation skills.
• Excellent written and verbal communication skills with the ability to craft clear, concise, and engaging digital engagement (excellent punctuation, spelling, grammar, and a flair for creative writing).
• Strong attention to detail, leading the sign off process with a clear approval checklist across departments, including proof-reading and final creative checks.
• Ability to work independently and manage multiple projects simultaneously in a fast-paced environment (highly organised with experience of balancing multiple projects).
• Proactive mindset with a keen eye for detail and a commitment to meeting deadlines.
• A collaborative team player who thrives in a dynamic and supportive work environment.
• DPA & GDPR compliance knowledge.
• Experience using design tools like Adobe Photoshop Essentials a plus.
• Working knowledge of HTML a plus.

About us: 

UniHomes has been named the fastest-growing technology company in Yorkshire and the Northeast in the 2023 Deloitte UK Technology Fast 50. We are also incredibly proud to have been officially certified as a Great Place to Work® (GPTW®).
 
Our industry-leading property search portal and utility management service enables our established and ever-increasing network of letting agent partners, to offer hassle-free all-inclusive accommodation to our growing and strong community of university students, who are actively seeking their perfect shared house. We are taking the market by storm, currently in over 60 university cities and towns across the UK, and we have huge ambitions for 2025.
 
Founded by three Sheffield property entrepreneurs in 2015, we have experienced remarkable growth and now have a team of almost one hundred at our Sheffield City Centre office. With recent minority investment from LDC we are scaling up our teams ready to conquer new horizons. There couldn’t be a more exciting time to join us.
We are a team driven and united by our core values:

• Lead the Way
• In it Together 
• Customers Matter
• Keep it Simple 
• Rise Above Challenges 
• Make it Happen

What do you get when you work here?

With people and culture at the heart of our organisation, we are continually enhancing our employee offer and culture. We are incredibly proud to have been officially certified as a Great Place to Work® (GPTW®) and an accredited Living Wage employer - all our employees earn a fair living wage above the government minimum wage.

Working in our stunning new office at New Era Square in the centre of Sheffield, you will get complimentary breakfast, hot & cold drinks, snacks, pool table, holidays, length of service days, voluntary day, enhanced pension scheme, pension salary sacrifice scheme, healthcare scheme, Employee Assistant Programme, sick pay, enhanced maternity & paternity pay, career progression, a commitment to personal and professional development, employee of the month award, refer a friend scheme, staff discounts, mental health and financial support, and company social events.