CRM Marketing Executive

About the Role

We're looking for a commercially curious, detail-oriented CRM Executive to support regional campaign execution across MY/PH/SG. You'll work alongside the CRM lead to build campaigns anchored to commercial plans, maintain automated flows, and turn performance data into clear recommendations. 

You'll work closely with commercial, onsite, and performance marketing teams to turn trade plans into high-converting CRM moments and you'll build the automations that take manual, repetitive work off the team's plate for good. This is a role for someone who's eager to learn the full CRM stack — from strategy to execution — and grow into owning it.

What You'll Do

1. Commercial Campaign Planning & Execution

• Translate commercial calendars (launches, promotions, sale events) into CRM briefs and multi-channel campaign plans across email, push notifications, in-app.
• Coordinate with commercial, onsite, and performance marketing teams to ensure CRM campaigns are timed, targeted, and incentivised to support trade objectives.
• Build targeting segments based on behaviour, purchase history, and promotional eligibility.
• Set up, QA, and launch campaigns in MoEngage/Braze — audience, content, scheduling, and experiment variants.

2. Automation & Workflow Efficiency

• Identify manual, recurring campaign tasks and build automated flows to replace them — triggered journeys, rule-based sends, and conditional logic that runs without daily intervention.

3. Data, Reporting & Optimisation

• Track and own campaign performance metrics across all markets: open rate, CTR, conversion, revenue contribution, unsubscribes, and spam complaints.
• Build and maintain dashboards or regular reporting templates that surface performance trends without requiring manual data pulls each cycle.
• Run structured A/B and multivariate experiments on subject lines, creatives, send times, incentive depth, and segment cuts — document learnings and apply them forward.
• Translate data into clear, opinionated recommendations for stakeholders — not just 'what happened' but 'what to do next and why'.

What We're Looking For

Experience

• 2–3 years of hands-on CRM or retention marketing experience, ideally in e-commerce, retail, or a digital consumer business.
• Hands-on experience with a CRM or marketing automation platform is preferred
• Comfortable working across multiple markets simultaneously with different localisation and commercial requirements.
• Exposure to e-commerce, retail, or a fast-paced digital business is a plus.

Skills

• Commercial awareness: understands how promotions, launches, and trade events drive customer behaviour. 
• Data comfort: able to read dashboards, work in Excel/Sheets, and form a point of view from numbers. 
• Execution rigour: detail-oriented in campaign setup — catches errors before they go live. 
• Copy sensibility: strong instinct for hook-led, concise messaging; able to review and give feedback on creative. 
• Stakeholder Management: Clear communicator who can represent CRM's priorities to non-CRM stakeholders and push back constructively when commercial asks are at odds with CRM best practice

Nice to Have

• Experience in fashion, lifestyle, or marketplace e-commerce.
• Familiarity with CRM automation logic (journeys, triggers, conditional splits).
• Mandarin or Cantonese writing ability (for HK localisation).
• Basic SQL or analytics tool experience.
   

  The Zalora Story

  ZALORA is Asia’s leading online fashion, beauty and lifestyle destination, part of Global Fashion Group. As one of the region’s pioneer large scale ecommerce platforms, ZALORA has established a strong presence throughout the region, particularly in Singapore, Indonesia, Malaysia, Brunei, the Philippines, Hong Kong, and in Taiwan, enjoying over 50 million visits per month.

  ZALORA is not obligated to accept resumes from any third parties on behalf of potential candidates for any position (advertised or otherwise) by any means, unless ZALORA has executed a written agreement with such third party and has expressly requested such third party for candidate referrals. Third parties who provide unsolicited resumes of candidate(s) shall waive and forfeit all rights to claim for any placement fees or referral fees in the event that such candidate is eventually engaged or employed by ZALORA or Global Fashion Group.